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Drive - Episode 59 Guide
Understanding Your Customers: A District Manager's Guide to Behavior Analysis
Host: Mike Hernandez
Series: Drive from C-Store Center
Duration: 23 minutes
Episode Description
Unlock dramatic growth in your convenience store district through data-driven customer analysis! In this game-changing episode of Drive, host Mike Hernandez reveals how understanding customer behavior patterns can transform your district's performance. Learn from success stories like Mark Ramirez, who increased basket sizes by 35% and drove 40% more foot traffic by identifying distinct customer segments in his stores. Discover practical strategies for mining your existing transaction data, creating meaningful customer profiles, and implementing targeted changes that boost sales across different dayparts and locations. Whether you're managing three stores or thirty, this episode provides a roadmap to move beyond the "one-size-fits-all" approach that's limiting your district's potential.
What You'll Learn
Key Segments
Success Stories
Segmentation Framework
Implementation Tools
Action Items for Tomorrow
Connect With Us
Visit cstorethrive.com for additional resources, templates, and to share your customer segmentation success stories!
Drive from C-Store Center is dedicated to helping convenience store district managers develop the skills and knowledge needed to thrive in today's competitive retail environment.
*Tags: #ConvenienceStore #CustomerAnalytics #RetailSegmentation #DistrictManagement #DataDrivenDecisions #MerchandisingStrategy #LoyaltyPrograms #OperationsOptimization
68 episodes
Drive - Episode 59 Guide
Understanding Your Customers: A District Manager's Guide to Behavior Analysis
Host: Mike Hernandez
Series: Drive from C-Store Center
Duration: 23 minutes
Episode Description
Unlock dramatic growth in your convenience store district through data-driven customer analysis! In this game-changing episode of Drive, host Mike Hernandez reveals how understanding customer behavior patterns can transform your district's performance. Learn from success stories like Mark Ramirez, who increased basket sizes by 35% and drove 40% more foot traffic by identifying distinct customer segments in his stores. Discover practical strategies for mining your existing transaction data, creating meaningful customer profiles, and implementing targeted changes that boost sales across different dayparts and locations. Whether you're managing three stores or thirty, this episode provides a roadmap to move beyond the "one-size-fits-all" approach that's limiting your district's potential.
What You'll Learn
Key Segments
Success Stories
Segmentation Framework
Implementation Tools
Action Items for Tomorrow
Connect With Us
Visit cstorethrive.com for additional resources, templates, and to share your customer segmentation success stories!
Drive from C-Store Center is dedicated to helping convenience store district managers develop the skills and knowledge needed to thrive in today's competitive retail environment.
*Tags: #ConvenienceStore #CustomerAnalytics #RetailSegmentation #DistrictManagement #DataDrivenDecisions #MerchandisingStrategy #LoyaltyPrograms #OperationsOptimization
68 episodes
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