Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Bonus: The Math Behind Influence and Why Most Influencer Marketing Fails with Yash Chavan from SARAL
Manage episode 501351901 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this Bonus episode of the DTC Podcast, we welcome back Yash Chavan, Founder & CEO of SARAL, the platform helping DTC brands turn influencer marketing into a structured, scalable growth engine.
If your current strategy feels like influencer roulette, this episode offers a smarter way.
🔗 Try SARAL https://getsaral.com/demo
You’ll learn:
- Why most influencer programs fail—and how to fix it using SARAL’s Pyramid of Influence framework.
- How to show up organically 3x per day in your ICP’s scroll sessions—without spending a cent on ads.
- The power of performance tiers: seeding → ambassador programs → custom partnerships.
- How SARAL’s AI assistant SIA helps scale personalized outreach without losing authenticity.
- Why influencer content should power more than posts—think whitelisting, product pages, email, and more.
This episode is brought to you in collaboration with SARAL—your InfluencerOS for discovery, outreach, CRM, and analytics in one clean platform. Trusted by 250+ DTC brands looking to build real influence and cut CAC.
Timestamps
00:00 - Why influencer marketing is broken
02:30 - Building brand awareness and mindshare
05:45 - The pyramid of influence explained
10:15 - How influencers move buyers into the market
14:30 - Attribution challenges and why metrics mislead
18:15 - Using AI to enhance influencer programs
21:30 - Case studies: Obvi, Ridge, First Form & more
25:00 - TikTok Shop’s role in influencer marketing
27:30 - Reusing influencer content for maximum ROI
29:45 - How to integrate influencer marketing with paid media
Hashtags
#DTCMarketing #InfluencerMarketing #EcommerceGrowth #BrandStrategy #DigitalMarketing #MarketingPodcast #SocialCommerce #TikTokShop #ContentStrategy #AffiliateMarketing
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
640 episodes
Bonus: The Math Behind Influence and Why Most Influencer Marketing Fails with Yash Chavan from SARAL
Share
Manage episode 501351901 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this Bonus episode of the DTC Podcast, we welcome back Yash Chavan, Founder & CEO of SARAL, the platform helping DTC brands turn influencer marketing into a structured, scalable growth engine.
If your current strategy feels like influencer roulette, this episode offers a smarter way.
🔗 Try SARAL https://getsaral.com/demo
You’ll learn:
- Why most influencer programs fail—and how to fix it using SARAL’s Pyramid of Influence framework.
- How to show up organically 3x per day in your ICP’s scroll sessions—without spending a cent on ads.
- The power of performance tiers: seeding → ambassador programs → custom partnerships.
- How SARAL’s AI assistant SIA helps scale personalized outreach without losing authenticity.
- Why influencer content should power more than posts—think whitelisting, product pages, email, and more.
This episode is brought to you in collaboration with SARAL—your InfluencerOS for discovery, outreach, CRM, and analytics in one clean platform. Trusted by 250+ DTC brands looking to build real influence and cut CAC.
Timestamps
00:00 - Why influencer marketing is broken
02:30 - Building brand awareness and mindshare
05:45 - The pyramid of influence explained
10:15 - How influencers move buyers into the market
14:30 - Attribution challenges and why metrics mislead
18:15 - Using AI to enhance influencer programs
21:30 - Case studies: Obvi, Ridge, First Form & more
25:00 - TikTok Shop’s role in influencer marketing
27:30 - Reusing influencer content for maximum ROI
29:45 - How to integrate influencer marketing with paid media
Hashtags
#DTCMarketing #InfluencerMarketing #EcommerceGrowth #BrandStrategy #DigitalMarketing #MarketingPodcast #SocialCommerce #TikTokShop #ContentStrategy #AffiliateMarketing
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
640 episodes
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Similar to DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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…
continue reading
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…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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