Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Bonus: Tomer Tagrin on Building a Retention-First Future with Data and Personalization
Manage episode 482747882 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast! In this episode, Eric sits down with Tomer Tagrin, Co-Founder and CEO of Yotpo, the leading retention marketing platform for e-commerce brands. Tomer shares the behind-the-scenes story of Yotpo 2.0, a complete transformation across product, pricing, service, and marketing — built to serve the modern DTC ecosystem.
Key Insights:
- How Yotpo rebuilt its product team to innovate faster in reviews, loyalty, and SMS
- The real cost and payoff of changing a large SaaS company's culture
- Why AI will erase code as a competitive moat — and what brands should prioritize now
- How Yotpo is preparing brands for a future of one-to-one loyalty marketing
- The strategic power of investing in agency partners beyond simple referrals
If you’re building a DTC brand, working at an agency, or leading a SaaS platform, this episode is packed with practical lessons on what true business evolution looks like in 2025.
Timestamps
00:00 – Why Yotpo Had to Reinvent Itself
02:15 – Tomer’s Health Journey and Personal Transformation
04:50 – Rebuilding Yotpo’s Culture from the Inside Out
08:10 – AI’s Role in Yotpo’s Product and Marketing Innovation
12:30 – Competing with Klaviyo and the Future of ESPs
16:00 – The Power of AI-Driven Loyalty and Reviews
18:30 – Yotpo’s CDP Acquisition and Vision for 1:1 Marketing
21:00 – Why Agencies Are Critical to Yotpo’s Ecosystem
23:20 – The Marshmallow Test and Long-Term Thinking
26:45 – Advice for Founders Navigating Economic Uncertainty
30:00 – Yotpo’s Future Vision and Personal Habits for Peak Performance
Hashtags
#DTCpodcast #Yotpo #EcommerceStrategy #TomerTagrin #RetentionMarketing #AIBusinessTools #CustomerExperience #DirectToConsumer #SaaSInnovation #AgencyGrowth #EmailMarketing #SMSMarketing #CustomerLoyalty #FounderMindset #DigitalTransformation
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
605 episodes
Share
Manage episode 482747882 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast! In this episode, Eric sits down with Tomer Tagrin, Co-Founder and CEO of Yotpo, the leading retention marketing platform for e-commerce brands. Tomer shares the behind-the-scenes story of Yotpo 2.0, a complete transformation across product, pricing, service, and marketing — built to serve the modern DTC ecosystem.
Key Insights:
- How Yotpo rebuilt its product team to innovate faster in reviews, loyalty, and SMS
- The real cost and payoff of changing a large SaaS company's culture
- Why AI will erase code as a competitive moat — and what brands should prioritize now
- How Yotpo is preparing brands for a future of one-to-one loyalty marketing
- The strategic power of investing in agency partners beyond simple referrals
If you’re building a DTC brand, working at an agency, or leading a SaaS platform, this episode is packed with practical lessons on what true business evolution looks like in 2025.
Timestamps
00:00 – Why Yotpo Had to Reinvent Itself
02:15 – Tomer’s Health Journey and Personal Transformation
04:50 – Rebuilding Yotpo’s Culture from the Inside Out
08:10 – AI’s Role in Yotpo’s Product and Marketing Innovation
12:30 – Competing with Klaviyo and the Future of ESPs
16:00 – The Power of AI-Driven Loyalty and Reviews
18:30 – Yotpo’s CDP Acquisition and Vision for 1:1 Marketing
21:00 – Why Agencies Are Critical to Yotpo’s Ecosystem
23:20 – The Marshmallow Test and Long-Term Thinking
26:45 – Advice for Founders Navigating Economic Uncertainty
30:00 – Yotpo’s Future Vision and Personal Habits for Peak Performance
Hashtags
#DTCpodcast #Yotpo #EcommerceStrategy #TomerTagrin #RetentionMarketing #AIBusinessTools #CustomerExperience #DirectToConsumer #SaaSInnovation #AgencyGrowth #EmailMarketing #SMSMarketing #CustomerLoyalty #FounderMindset #DigitalTransformation
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
605 episodes
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Similar to DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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continue reading
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continue reading
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Awarded Best of Apple Podcasts, The $100 MBA Show delivers practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want. Omar Zenhom shares lessons, strategies and insights from 20+ years of entrepreneurship. He’s bootstrapped two multi-million dollar businesses (and several smaller businesses, too). Join him for short, actionable lessons on how to do everything from validating your idea, to audience-building and mar ...
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continue reading
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