Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Similar to DTC Podcast
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Ep 490: Meta’s New Advantage+ Update: What It Means for Advertisers & How to Win | AKNF
Manage episode 471357981 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
🚨 Meta just updated Advantage+ campaigns – what does this mean for DTC brands? 🚨
Advantage+ has been Meta’s push toward AI-driven ad automation, but with new updates rolling out, advertisers need to adjust their strategies to stay ahead.
On this episode of the DTC Podcast, we sit down with Pilothouse's Meta ads expert Taylor Cain to break down what’s changing, what’s staying the same, and the best strategies to maximize Advantage+ performance.
What You’ll Learn:
📊 The Key Changes in Meta’s Latest Advantage+ Update
🔎 How to Analyze Audience Segments to See Where Your Budget is Really Going
🎯 Cost Caps & Bidding Strategies That Still Work in an AI-Driven Ad System
📢 Creative & Landing Page Best Practices for Higher ROAS
🚀 How to Blend Advantage+ With Business-As-Usual Campaigns for More Control
Meta is simplifying the ad-buying process, but are these changes actually better for advertisers? Tune in to learn how to stay in control, optimize your spend, and scale smarter.
🎧 Listen now and stay ahead of Meta’s evolving ad system!
Timestamps:
00:00 – Meta’s latest Advantage Plus updates
02:10 – Why Meta is removing customer caps
04:45 – How Advantage Plus impacts ad performance
07:30 – Best practices for structuring campaigns
10:15 – Creative strategy and audience segmentation
13:00 – The role of cost caps in Meta ads
15:45 – Social proof and Advantage Plus benefits
18:30 – Using landing pages effectively in Meta campaigns
21:20 – Future of business-as-usual campaigns vs. Advantage Plus
Hashtags:
#MetaAds #FacebookAds #AdvantagePlus #DigitalMarketing #Ecommerce #PerformanceMarketing #PaidSocial #AdvertisingTips #SocialMediaMarketing #AdStrategy
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
620 episodes
Share
Manage episode 471357981 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
🚨 Meta just updated Advantage+ campaigns – what does this mean for DTC brands? 🚨
Advantage+ has been Meta’s push toward AI-driven ad automation, but with new updates rolling out, advertisers need to adjust their strategies to stay ahead.
On this episode of the DTC Podcast, we sit down with Pilothouse's Meta ads expert Taylor Cain to break down what’s changing, what’s staying the same, and the best strategies to maximize Advantage+ performance.
What You’ll Learn:
📊 The Key Changes in Meta’s Latest Advantage+ Update
🔎 How to Analyze Audience Segments to See Where Your Budget is Really Going
🎯 Cost Caps & Bidding Strategies That Still Work in an AI-Driven Ad System
📢 Creative & Landing Page Best Practices for Higher ROAS
🚀 How to Blend Advantage+ With Business-As-Usual Campaigns for More Control
Meta is simplifying the ad-buying process, but are these changes actually better for advertisers? Tune in to learn how to stay in control, optimize your spend, and scale smarter.
🎧 Listen now and stay ahead of Meta’s evolving ad system!
Timestamps:
00:00 – Meta’s latest Advantage Plus updates
02:10 – Why Meta is removing customer caps
04:45 – How Advantage Plus impacts ad performance
07:30 – Best practices for structuring campaigns
10:15 – Creative strategy and audience segmentation
13:00 – The role of cost caps in Meta ads
15:45 – Social proof and Advantage Plus benefits
18:30 – Using landing pages effectively in Meta campaigns
21:20 – Future of business-as-usual campaigns vs. Advantage Plus
Hashtags:
#MetaAds #FacebookAds #AdvantagePlus #DigitalMarketing #Ecommerce #PerformanceMarketing #PaidSocial #AdvertisingTips #SocialMediaMarketing #AdStrategy
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
620 episodes
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Similar to DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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…
continue reading
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continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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