Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Ep 495: How Tito’s Built America’s #1 Vodka Brand Without Celebrities or Flavors
Manage episode 474447157 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Tito’s Handmade Vodka is a unicorn in the spirits industry. No flashy bottle. No celebrity endorsements. No flavored vodkas. Just one meticulously crafted, fan-favorite product and a brand voice that feels more like a friend than a corporation.
In this episode of the DTC Podcast, we sit down with Taylor Berry, VP of Marketing at Tito’s, to discuss:
How Tito’s grew from a Texas startup to the #1 vodka brand in the U.S.
Why they refuse to launch flavored vodkas despite massive industry pressure
The power of word-of-mouth marketing and bartender advocacy
How the new Spokescart campaign embodies the brand’s ethos and drives engagement
Why their Vodka for Dog People initiative is more than just good marketing
Plus, Taylor shares insights on advertising strategies, in-person activations, and how to build a brand that people genuinely love.
🔊 Listen now to hear how Tito’s keeps winning by staying true to its roots.
Timestamps
00:00 - Introduction
02:03 - Taylor Berry’s journey from Apple to Tito’s
04:20 - The origin story of Tito’s Handmade Vodka
08:10 - Why Tito’s branding hasn’t changed in 25+ years
11:30 - How Tito’s became a craft vodka pioneer
14:05 - The bartender connection and word-of-mouth growth
16:00 - Why Tito’s refuses to launch a canned cocktail
19:00 - Vodka for Dog People: A philanthropic brand platform
22:20 - The thinking behind “With Tito’s” and the Spokescart
26:30 - How Tito’s rolled out their Spokescart ad campaign
30:00 - Measuring success without first-party sales data
34:00 - In-person events and the future of Spokescart
37:20 - Sticking to one product: No flavored vodka at Tito’s
Hashtags
#TitosVodka
#DTCmarketing
#BrandStorytelling
#Spokescart
#TaylorBerry
#CraftVodka
#AlcoholMarketing
#DirectToConsumer
#DogLovers
#BrandAuthenticity
#MarketingCampaigns
#DTCpodcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
619 episodes
Share
Manage episode 474447157 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Tito’s Handmade Vodka is a unicorn in the spirits industry. No flashy bottle. No celebrity endorsements. No flavored vodkas. Just one meticulously crafted, fan-favorite product and a brand voice that feels more like a friend than a corporation.
In this episode of the DTC Podcast, we sit down with Taylor Berry, VP of Marketing at Tito’s, to discuss:
How Tito’s grew from a Texas startup to the #1 vodka brand in the U.S.
Why they refuse to launch flavored vodkas despite massive industry pressure
The power of word-of-mouth marketing and bartender advocacy
How the new Spokescart campaign embodies the brand’s ethos and drives engagement
Why their Vodka for Dog People initiative is more than just good marketing
Plus, Taylor shares insights on advertising strategies, in-person activations, and how to build a brand that people genuinely love.
🔊 Listen now to hear how Tito’s keeps winning by staying true to its roots.
Timestamps
00:00 - Introduction
02:03 - Taylor Berry’s journey from Apple to Tito’s
04:20 - The origin story of Tito’s Handmade Vodka
08:10 - Why Tito’s branding hasn’t changed in 25+ years
11:30 - How Tito’s became a craft vodka pioneer
14:05 - The bartender connection and word-of-mouth growth
16:00 - Why Tito’s refuses to launch a canned cocktail
19:00 - Vodka for Dog People: A philanthropic brand platform
22:20 - The thinking behind “With Tito’s” and the Spokescart
26:30 - How Tito’s rolled out their Spokescart ad campaign
30:00 - Measuring success without first-party sales data
34:00 - In-person events and the future of Spokescart
37:20 - Sticking to one product: No flavored vodka at Tito’s
Hashtags
#TitosVodka
#DTCmarketing
#BrandStorytelling
#Spokescart
#TaylorBerry
#CraftVodka
#AlcoholMarketing
#DirectToConsumer
#DogLovers
#BrandAuthenticity
#MarketingCampaigns
#DTCpodcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
619 episodes
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Similar to DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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