Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Similar to DTC Podcast
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Ep 503: Inside Shein’s $30B+ Global Fashion Machine: AI, Micro-Influencers, and On-Demand Manufacturing (LIVE from ShopTalk)
Manage episode 479577770 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we sit down with Peter Pernot-Day, Global Head of Strategy and Corporate Affairs at Shein, to explore the innovative strategies propelling Shein's global dominance in the fast fashion industry.
Key Discussion Points:
AI-Driven Supply Chain: How Shein utilizes artificial intelligence to optimize inventory management and forecast fashion trends, ensuring rapid response to market demands.
Micro-Influencer Collaborations: The role of micro-influencers in Shein's marketing strategy and how these partnerships enhance brand reach and consumer engagement.
Sustainability Initiatives: An examination of Shein's efforts to address environmental concerns and implement fair labor practices within its expansive supply chain.
On-Demand Manufacturing: Insights into Shein's production model that starts with limited quantities to test consumer interest before scaling up, reducing waste and aligning with current fashion trends.
Navigating Global Challenges: Strategies Shein employs to adapt to international trade policies and maintain its competitive edge in diverse markets.
Join us for an in-depth conversation that reveals the intersection of technology, marketing innovation, and sustainability in Shein's approach to revolutionizing the fast fashion landscape.
Timestamps:
00:00 - How Shein Gamifies the App Experience
02:15 - Shein's Approach to AI in E-Commerce
04:45 - How Shein Uses Photo Search and Personalization
07:00 - Shein’s Circularity and Sustainability Initiatives
09:15 - How Shein Prepares for Global Economic Challenges
11:40 - Leadership Lessons from Shein’s Corporate Affairs Leader
14:00 - How Shein Encourages Serendipity at ShopTalk
Hashtags:
#Shein #Ecommerce #AIEcommerce #Sustainability #CircularFashion #ShopTalk2025 #CustomerExperience #FashionInnovation #Leadership #DTCpodcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
619 episodes
Share
Manage episode 479577770 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we sit down with Peter Pernot-Day, Global Head of Strategy and Corporate Affairs at Shein, to explore the innovative strategies propelling Shein's global dominance in the fast fashion industry.
Key Discussion Points:
AI-Driven Supply Chain: How Shein utilizes artificial intelligence to optimize inventory management and forecast fashion trends, ensuring rapid response to market demands.
Micro-Influencer Collaborations: The role of micro-influencers in Shein's marketing strategy and how these partnerships enhance brand reach and consumer engagement.
Sustainability Initiatives: An examination of Shein's efforts to address environmental concerns and implement fair labor practices within its expansive supply chain.
On-Demand Manufacturing: Insights into Shein's production model that starts with limited quantities to test consumer interest before scaling up, reducing waste and aligning with current fashion trends.
Navigating Global Challenges: Strategies Shein employs to adapt to international trade policies and maintain its competitive edge in diverse markets.
Join us for an in-depth conversation that reveals the intersection of technology, marketing innovation, and sustainability in Shein's approach to revolutionizing the fast fashion landscape.
Timestamps:
00:00 - How Shein Gamifies the App Experience
02:15 - Shein's Approach to AI in E-Commerce
04:45 - How Shein Uses Photo Search and Personalization
07:00 - Shein’s Circularity and Sustainability Initiatives
09:15 - How Shein Prepares for Global Economic Challenges
11:40 - Leadership Lessons from Shein’s Corporate Affairs Leader
14:00 - How Shein Encourages Serendipity at ShopTalk
Hashtags:
#Shein #Ecommerce #AIEcommerce #Sustainability #CircularFashion #ShopTalk2025 #CustomerExperience #FashionInnovation #Leadership #DTCpodcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
619 episodes
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Similar to DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
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…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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