Ep 522: How to Strategically Win a 4‑Day Prime Day on Amazon | AKNF

DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this episode of the DTC Podcast, Eric Dyck sits down with Pilothouse’s Amazon strategists, Rob & Clifford, to unpack why the shift to a four‑day Prime Day demands new levels of agility, budget strategy, and channel investment. They dive into:

✅ Why a four‑day Prime Day is a marathon vs sprint — how slow starters can pivot mid‑event.

✅ The importance of earning ‘Deal’ badges, deploying virtual bundles, and flexing PPC budgets to capture peak demand.

✅ Amazon’s two‑part title rollout — how first‑mover SEO advantage could shift ranks.

✅ Unlocking Amazon Marketing Cloud to separate new vs existing customer CAC, customer path analytics, and spend optimization.

✅ Organic influencer virality—and hyper‑incentivized affiliate networks (40–50 % commissions)—as new secret weapons to dominate search and ranking.

Highlights include: skyrocketing mid‑Prime pivot opportunities, real-time budget management, and competing in a zero‑sum Amazon ad ecosystem.

Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc

Timestamps:

00:00 – Why Prime Day is 4 Days Long in 2025

02:45 – How to Prepare for Amazon’s Mid-Year Mega Sale

06:20 – What You Need to Know About Amazon Title Updates

10:30 – Amazon Marketing Cloud: Opportunities and Limitations

17:45 – Organic Influencer Hits and Amazon SEO Boosts

23:00 – How to Leverage Creator Connections and High Affiliate Commissions

27:15 – Final Tips for Winning Prime Day with a Holistic Strategy

Hashtags:

#PrimeDay2025

#AmazonMarketing

#AmazonSellers

#EcommerceTips

#RetailStrategy

#InfluencerMarketing

#AmazonAdvertising

#DigitalMarketing

#AmazonSEO

#PerformanceMarketing

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video