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Ep 532: What Smart Brands Do Differently on Amazon (Plus an Epic Clifford Rant on Seller Feedback Changes) | AKNF

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Manage episode 499034342 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

DTC professionals: discover why Amazon demands a unique strategy, not a copy‑paste from your DTC playbook.

In this episode with Pilothouse Amazon Brain Trust, Rob & Clifford unpack:

  • Why treating Amazon as “free traffic” undermines growth
  • Best practices in listing creative, SEO, and media segmentation
  • How to avoid wasted cost chasing irrelevant keywords
  • Implications of Amazon’s upcoming prep service cutoff in Jan 2026
  • Why anonymous star ratings in seller feedback pose new risks

Listen to learn:

  • Effective PPC structuring: exact, phrase, competitor campaigns
  • Real‑world examples of spend optimization in running‑shoe brands
  • Defensive tactics before Amazon’s policy changes go live

Timestamps

00:00 Common Amazon misconceptions from DTC brands

02:00 Why treating Amazon like DTC doesn’t work

04:00 How to approach Amazon like retail

06:00 Amazon ad spend mistakes and missed ROAS

10:00 Clifford’s rant on seller feedback changes

17:00 Amazon ends prep and labeling services

20:00 Why brands now care more about buyer location

24:00 Questions to ask your Amazon agency

28:00 Automation vs manual control in Amazon ads

Hashtags

#AmazonStrategy #DTCBrands #SellerFeedback #AmazonAds #EcommerceMarketing #AgencyTips #FBA #AmazonUpdates #PerformanceMarketing #DigitalCommerce

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

641 episodes

Artwork
iconShare
 
Manage episode 499034342 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

DTC professionals: discover why Amazon demands a unique strategy, not a copy‑paste from your DTC playbook.

In this episode with Pilothouse Amazon Brain Trust, Rob & Clifford unpack:

  • Why treating Amazon as “free traffic” undermines growth
  • Best practices in listing creative, SEO, and media segmentation
  • How to avoid wasted cost chasing irrelevant keywords
  • Implications of Amazon’s upcoming prep service cutoff in Jan 2026
  • Why anonymous star ratings in seller feedback pose new risks

Listen to learn:

  • Effective PPC structuring: exact, phrase, competitor campaigns
  • Real‑world examples of spend optimization in running‑shoe brands
  • Defensive tactics before Amazon’s policy changes go live

Timestamps

00:00 Common Amazon misconceptions from DTC brands

02:00 Why treating Amazon like DTC doesn’t work

04:00 How to approach Amazon like retail

06:00 Amazon ad spend mistakes and missed ROAS

10:00 Clifford’s rant on seller feedback changes

17:00 Amazon ends prep and labeling services

20:00 Why brands now care more about buyer location

24:00 Questions to ask your Amazon agency

28:00 Automation vs manual control in Amazon ads

Hashtags

#AmazonStrategy #DTCBrands #SellerFeedback #AmazonAds #EcommerceMarketing #AgencyTips #FBA #AmazonUpdates #PerformanceMarketing #DigitalCommerce

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

641 episodes

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