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Episode 35 – Fast Fashion’s Race to The Bottom (And Why We Need to Stop It) with Lily Rice
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This week, we’re joined by Lily Rice, founder of The Long Run Club, a brand specialising in sustainable custom sportswear. They provide athletes with high-quality apparel while ensuring an honest and transparent supply chain. Their commitment to sustainability includes recycled fabrics, renewable energy, and offsetting the carbon footprint of every order.
In this episode, we discuss the vicious cycle of fast fashion, the lack of legislation on sustainability reporting, and how easy it is for brands to greenwash their practices.
Topics covered include:
- The growing environmental impact of the fashion industry
- How the cost-of-living crisis affects ethical purchasing
- The fast fashion trap: why brand value is detached from quality
- How consumers can spot and support truly sustainable brands
- The challenge of balancing sustainability with business growth
- Combining sport with climate action
Music by Stock_Studio from Pixabay.
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