671: From Hobby to 10 Million Page Views - The Instagram Strategy Behind My Food Blog’s Success with Amy Coyne

Eat Blog Talk

In episode 671, Amy Coyne teaches us the exact strategies she used to rapidly grow her sourdough blog, Amy Bakes Bread, from 100,000 to 10 million page views in just 2 years.

Amy Coyne is a sourdough teacher, recipe developer, and mom to four awesome kiddos. She has grown her website over the last two years from 100K pageviews in 2022 to almost 10 million pageviews at the end of 2024. She shares tried-and-true sourdough recipes on her website and with her Instagram and social media communities.

In this episode, you'll learn how Amy leveraged Instagram, built a strong community, deeply engaging with her audience, and strategically optimizing her blog to drive millions of page views.

Key points discussed include:

- Don’t underestimate consistency: Amy posted daily on Instagram for over a year, which significantly contributed to her growth.

- Engage with your audience: She prioritized answering followers’ questions and tailoring content to their needs.

- Leverage social media for blog traffic: Instagram played a major role in directing people to her website.

- Optimize for SEO: After seeing success on social media, Amy shifted her focus to improving her blog’s search rankings.

- Diversify content formats: She is expanding into YouTube and email marketing to connect with a wider audience.

- Trust the process and start before you're ready: Amy emphasizes the importance of taking action, even when you feel unprepared.

Connect with Amy Coyne

Website | Instagram