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Managing Innovation, Strategy, and Operational Efficiency
Manage episode 405833871 series 3553569
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Amanda Schreier is the General Manager of Global eCommerce at Sea to Summit, a leading distributor of light, compact, and rugged camping gear for every type of outdoor adventure. In her role, she manages the company’s digital sales channels and warranty department. Having spent 10 years at Sea to Summit, Amanda began as a sales coordinator before launching and managing a new business venture in DTC sales.
In this episode…In today’s fast-paced marketing landscape, DTC and e-commerce brands must determine how to operate efficiently while increasing production and creating personalized experiences. How can you develop a strategy that integrates each initiative?
With extensive experience managing an e-commerce brand, Amanda Schreier highlights the value of offering bundles to discount and sell multiple products simultaneously. This allows brands to communicate their stories and accelerate production and sales. When conceiving and launching new innovative ventures, Amanda proposes identifying and specifying your strategic vision and assigning each team member responsibilities that align with the established goal.
Join Samir Balwani in this episode of Ecom Experiences as he hosts Amanda Schreier, the General Manager of Global eCommerce at Sea to Summit, who talks about brands’ top-of-mind challenges for 2024. Amanda shares advice for launching and scaling an e-commerce business, Sea to Summit’s global expansion plans, and how to balance innovation and strategy.
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