Welcome to another episode of Chief Advertiser, the podcast for marketing leaders navigating the rapidly evolving world of advertising. Join us as we dive deep into the insights of some of the smartest minds in marketing, uncovering lessons they've learned, strategies that drive their success, and innovations they're most excited about for the future.
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This is Ecom Experiences, a podcast for e-commerce marketing leaders who want to grow and scale their brands faster. Join us as we interview some of the smartest brand founders and marketing leaders in the industry, explore the lessons they learned, discover the keys to their success, and discuss what excites them most about the future.
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How Zero-Party Data and AI Are Transforming Ecommerce Pop-Ups
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16:24Shaan Arora is the Co-founder and CEO of Alia, an e-commerce pop-up alternative for Shopify brands. He founded the company to help brands convey their stories and value to online shoppers. In 2023, Shaan was recognized on BostInno's 25 Under 25 list. In this episode… Pop-ups are everywhere in e-commerce, but they often feel intrusive, ineffective, …
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Optimizing Product Strategy for Maximum ROI
25:34
25:34
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25:34Kareem Elgendy is the CEO of Veiled, a modest fashion brand for women. He has grown Veiled into an eight-figure brand, achieving over 70% year-over-year growth through data-driven strategies and analytics. Before Veiled, Kareem was the Head of Marketing at Baked Boutique and the Director of Quality Assurance at Frank Seta & Associates. In this epis…
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Mastering Marketing Measurement: Incrementality, Attribution, and Media Mix Modeling
36:49
36:49
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36:49Michael Kaminsky is the Co-founder and Co-CEO of Recast, a marketing measurement platform that helps brands optimize their ad spend. As a trained econometrician, he led the marketing science team at Harry’s, where he developed data-driven strategies to enhance customer acquisition and retention. Michael also held analytics positions at Case Commons…
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Scaling Beyond DTC: How To Build an Omnichannel Brand With Narrative Marketing
28:09
28:09
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28:09Louis Monoyudis is the Global Chief Marketing Officer at Bokksu, a company delivering authentic Japanese snacks and home goods worldwide. He is also a judge at Effie Worldwide, where he evaluates top-performing marketing campaigns for the Commerce and Shopper Effie Awards. As a brand strategist, designer, and DTC e-commerce executive, Louis has wor…
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How Brands Are Taking Over Hollywood: The Rise of Marketing-Driven Movies
22:09
22:09
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22:09Olivia Morley is the Founder and Content Consultant at FusionFront Media, which offers consulting and freelance services in advertising, media, and entertainment. She also co-hosts the Agency Business and Screen & Sponsor: The New Era of Filmmaking podcasts, which explores the collaboration between brands and the entertainment world. Before foundin…
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Revenue Growth Without the Overhead: Fractional Marketing Leadership
27:17
27:17
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27:17Lewis Goldman is a Partner, Chief Growth Officer, and Fractional CMO at TechCXO, which provides companies with fractional and part-time executives. In his role, he specializes in scaling businesses through strategic marketing, product innovation, partnerships, new channel launches, and customer data. With experience as a CMO, Lewis led growth, digi…
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How To Measure Marketing Impact Beyond Meta and Google
26:19
26:19
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26:19Matt Bahr is the Co-founder and CEO of Fairing, which helps e-commerce brands build sustainable customer relationships and growth models. Matt spent the last decade helping brands with attribution and analytics. He also advises and consults for various businesses, from DTC brands to public companies. Matt specializes in e-commerce, DTC startups, SE…
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First-Party Data, Retail Media, and the Future of Media Buying
32:05
32:05
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32:05Scott Ohsman is the Vice President of Digital Commerce at Quickfire, a digital commerce agency. With over 25 years of experience in retail and e-commerce, he drives brand growth and digital strategies for Quickfire. Throughout his career, Scott has launched over 200 brands on Amazon and owned and operated a sales and marketing agency specializing i…
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Scaling Startups and Building Brand Trust
33:47
33:47
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33:47Alex Gassner is the Director of Growth and Ecommerce at The Absorption Company, a highly absorbable supplement brand. In her role, she has led website optimization, overhauled email flows, and launched paid media campaigns. Before The Absorption Company, Alex was the Director of Ecommerce at Moon Juice. In this episode… Many brands struggle to stan…
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How Greg Vetter Built a Multimillion-Dollar Business
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21:26Greg Vetter is the Founder of Home Grown Brand Accelerator, which empowers emerging entrepreneurs. He is also the former CEO of Tessemae's, which he co-founded with his brothers to bring their mother’s salad dressing recipe to market. Under Greg’s leadership, Tessemae's became the #1 organic salad dressing brand in the refrigerated aisle space. He …
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Why “Try Before You Buy” Is the Next Big Trend in Retail
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27:05
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27:05Benjamin Davis is the Founder and CEO of TryNow, which has pioneered the “try before you buy” model to improve conversion rates for eCommerce brands. Under his leadership, TryNow has raised approximately $24 million in funding. Before TryNow, Benjamin founded an apparel brand and worked in private equity. In this episode… “Try before you buy” has t…
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Breaking the Cannabis Marketing Stigma: Strategies for Growth and Customer Engagement
35:29
35:29
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35:29Joe Becker is the Director of Marketing at Stash Ventures, LLC, a vertically integrated cannabis company. In his role, he develops and executes strategic marketing initiatives for brands, including High Minded Cannabis and Timber and Cloud dispensaries. Joe has over 25 years of experience in creative design, marketing, and branding. Before Stash Ve…
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Marketing in the Toy Industry: A Balanced Approach
37:55
37:55
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37:55By Samir Balwani, Kristina DiMatteo Fields
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Boosting Brand Recognition With Creative Campaigns
38:39
38:39
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38:39Stephen Racano is the Head of Growth at Geologie, a personalized skin, hair, and body care brand. In his role, he has delivered over 5x year-over-year growth for two consecutive years. Stephen has more than 15 years of digital marketing experience and provides online marketing, tag strategy, and management consulting services. In this episode… Buil…
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Peter Klein is the Vice President of Customer Growth and Retention at Ideal Living, a wellness tech company that provides pure water and clean air. With 20 years of experience in direct response marketing, he focuses on the customer experience, operations, and client services. Before Ideal Living, Peter was the Chief Marketing Officer and Head of B…
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Cultivating Brand Awareness During Seasonal Events
32:06
32:06
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32:06Celia Mulderrig is the VP of Ecommerce at NakedCashmere, where she leads a team of five employees and agencies to drive double-digital revenue growth year-over-year. Under her leadership, NakedCashmere experienced a 50% growth in new customers. Celia has 15 years of leadership experience in ecommerce, digital and growth marketing, and scaling DTC b…
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Balancing Brand and Performance Marketing in Advertising
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34:30
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34:30Katie Mack is the VP of Marketing and Ecommerce at eyebobs, a designer reading glasses, blue light glasses, and prescription eyewear company. As a marketing and sales leader, Katie has worked with global B2B and B2C brands and led client initiatives at creative agencies. In this episode… Creating scalable performance marketing strategies and genera…
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Building a Community-Centered Brand Through Omnichannel Ecommerce
20:43
20:43
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20:43Anne Steeves is the Senior Director of Brand Marketing at Welly Health PBC, a wellness brand producing bandages, ointments, and other first-aid essentials. She played a significant role in scaling the brand from premarket to acquisition. With experience in nonprofits, for-profits, and startups, Anne built a $10 million ecommerce business from scrat…
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Kevin Shields is the Senior Growth Marketing Manager and Acquisition Lead at Atlas Coffee Club, a DTC brand delivering fine, freshly roasted coffee. As a DTC ecommerce growth marketer, he has experience in paid social and search, CRO, email, and SMS. Kevin has worked with notable brands, including Harper Collins Publishing, Wedderspoon, Authentic E…
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Katie Buczek is the Director of Sales for Amazon and Ecommerce at Totes Isotoner, a retailer selling umbrellas and rain gear that was acquired by Randa Apparel & Accessories in 2024. She is also a member of the Digital Shelf Institute and the Women in Retail Leadership Circle. Before Totes, Katie managed independent sales teams at Alpargatas and dr…
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Adam Gassman is the Chief Growth Officer at Beam, a functional wellness brand offering natural supplements. He is also the Founder of Lane 529, which offers personalized strategies for brand growth, and an investor and advisor for multiple companies. As a growth and marketing executive, Adam has over 10 years of experience driving user growth for c…
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From Lean Budgets to Big Impact: Ecommerce Growth Tactics
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29:01
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29:01Craig Horsley is the Director of Ecommerce Growth Strategy at Revision Skincare and a Digital Marketing Consultant at HRC Digital. As a seasoned leader in creative digital marketing and ecommerce, he has experience in digital and retail media, Amazon Advertising, content, and analytics. Before Revision Skincare, Craig held multiple roles at Galderm…
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Eleah Portillo is a Fractional CMO at For Wellness, a performance-based wellness brand. As a marketing consultant for DTC and ecommerce brands, she has 20 years of experience managing growth-driven marketing strategies. Eleah is also an Adjunct Professor of Entrepreneurial Marketing at Loyola Marymount University. In this episode… In a competitive …
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Revolutionizing the Funeral Home Industry Through Growth Marketing
24:29
24:29
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24:29Will Prout is the Head of Growth at Titan Casket, which manufactures easily accessible and customizable caskets. As an experienced DTC marketer and growth hacker, he specializes in helping consumers in overlooked industries. Before Titan Casket, Will was the Director of Growth Marketing at Perry Health and the Senior Manager of Paid Acquisition at …
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Harnessing Innovation and Influencers in Ecommerce
27:58
27:58
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27:58Mila Mendez is the Vice President of Digital Media and Ecommerce at RéVive Skincare, a luxury skincare line where she oversees the global strategy and operations of the brand’s online presence and performance. She also collaborates with cross-functional teams and external partners to optimize the customer journey, enhance the brand’s image, and dri…
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Building, Scaling, and Protecting Your Ecommerce Brand
26:55
26:55
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26:55Jesse Nuttall is the Head of Ecommerce at Goal Zero, which provides portable, cost-effective power solutions for the Congo. As a senior business leader, he has over 15 years of experience developing digital marketing strategies that have propelled revenue growth for large- and mid-sized companies. Jesse provides strategic thought leadership on digi…
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Harnessing the Power of Niche Marketing in Ecommerce
25:12
25:12
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25:12Kaleigh Redington is the Director of Marketing at Zen Habitats, a company that creates innovative reptile enclosures and products, and the Marketing Director at WeGro Co, a pet marketing agency. At Zen Habitats, she transitioned from a Brand Manager to the Director of Marketing in less than two years. Kaleigh has over seven years of experience in U…
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The Power of Data-Driven Ecommerce Strategies
25:43
25:43
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25:43Andrew Mosko is the VP of DTC, Ecommerce, and Marketing at Juiced Bikes, an e-bike company focused on sustainability and meticulous engineering. With a focus on balancing brand awareness and performance marketing, he has led strategies around promotions, online merchandising, and digital campaigns. With experience in both large and small organizati…
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Scaling Ecommerce Success: Unleashing the Power of Customer Experience and Data Strategy
29:23
29:23
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29:23Jennifer Peters is the Senior Manager of Ecommerce at OLLY, a gummy vitamin brand. In her role, she leads the DTC ecommerce program, managing retention, warehouse management, web development, and inventory oversight. Jennifer is adept at navigating the complexities of FDA regulations for supplement branding and excels at finding innovative solution…
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Building Brand Awareness and Winning in Ecommerce
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33:31
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33:31Jen Yu and Alex Penfold are the Co-founders of Jaxon Lane, an award-winning California-based skincare brand. After Alex became dissatisfied with existing men’s skincare products and began using Jen’s products instead, the husband and wife team founded Jaxon Lane to offer high-performing skincare for men. Jen is also the Business Enablement Lead of …
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Leveraging Subscription Models To Scale an Ecommerce Brand
21:38
21:38
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21:38Shelley Griffin is the Director of Ecommerce and Marketing at Caffe Vita, a Seattle-based coffee roasting company established in 1995. With over 10 years of in-house and agency experience and two years with the company, Shelley has been instrumental in scaling Caffe Vita’s online store and subscription program. She is dedicated to bridging the gap …
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Boosting Ecommerce for an Outdoor Gear Brand
23:23
23:23
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23:23Ashlee Anderson is the Director of Ecommerce and Performance Marketing at DECKED, a truck bed storage solutions company. She previously served as the Director of Ecommerce and Performance Marketing at Rumpl, an outdoor gear brand known for its performance material blankets. In this role, Ashlee oversaw the ecommerce journey on DTC and Amazon, balan…
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Marketing Optimization: Harnessing Data and Experience
38:27
38:27
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38:27Nick Hernandez is the Director of Ecommerce at Felina, a women's apparel and intimates company. In his role, he drives the brand's recent pivot toward ecommerce and direct customer relationships. Nick is also a Founding Member of CartStars, a peer group of the most recognized leaders in ecommerce and retail. With nearly a decade of experience in he…
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Mastering Ecommerce Strategy and Cultivating Creative Content
25:13
25:13
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25:13Colin Nielsen is the CMO and Marketing Director at Tier 1 Concealed, where he has been instrumental in driving the brand’s growth and recognition in the concealed carry enthusiast space. In his role, he is responsible for product development, content creation, and spearheading marketing initiatives. Colin’s expertise spans graphic design and strate…
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How To Boost Conversions and Eliminate Skepticism
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20:45Ryan Regan is the Director of eCommerce at VKTRY Gear, which produces performance insoles that help athletes run faster and jump higher. His expertise spans all phases of e-commerce and digital marketing projects, making him a trusted source for strategies to optimize conversion rates. In this episode… Specialized products are some of the most diff…
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The Secret to Marketing Across Broad Audiences
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35:44Hannah Gates is the Head of Marketing at Reliefband Technologies, creators of anti-nausea wristbands. As a brand marketer and leader, she has built and scaled global health and wellness brands, start-ups, and unicorns. Hannah has experience creating and executing creative visions, enhancing the customer journey, and developing content strategies. I…
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Justin Silver is the Co-founder of AAVRANI, a science-backed hair and skin care brand. As an investor turned business owner, he has experience growing digital-first luxury brands through e-commerce, retail, and wholesale. Justin is also a Venture Advisor for Entrepreneurship at the Tsai Center for Innovative Thinking at Yale and an Entrepreneur in …
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Amazon Revenue Growth: The Customer Is In Charge
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31:30Summer Jubelirer is the Amazon Manager at OLLY, a vitamin and supplement company. As a seasoned e-commerce executive, she has spent the past 10 years in the space, from pioneering digital platforms to facilitating brand and agency growth. Summer is also the co-host of the Always Off Brand podcast, where she interviews leaders from various industrie…
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Expanding Into International Markets: What’s Involved?
25:51
25:51
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25:51Martie Kuzzy is the Growth Marketing Director at NEIWAI, a DTC brand selling underwear, loungewear, and activewear. As a seasoned marketer, she was a Performance Marketing Manager and the Director of Growth Marketing at Andie, where she executed multichannel customer acquisition and pioneered emerging marketing channels. Martie is also a registered…
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Brand Recognition: An Essential eCommerce Strategy for Emerging Brands
23:01
23:01
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23:01Emma Secombe is the Director of eCommerce at Vibe Jewelry, which produces jewelry inspired by St. John and designed by local artists. She has experience in sales growth, digital marketing, product assortment planning, merchandising, and art directing. As a seasoned e-commerce director in the fashion industry, Emma has worked for brands like Mark Cr…
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Omnichannel CPG: How To Maximize Profitability on Amazon
26:48
26:48
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26:48Max Rudy is the Director of eCommerce at Wild Planet Foods, a large-scale, sustainably focused seafood production company. With over 20 years of experience in CPG, he is an expert in Amazon vendor management and omnichannel e-commerce strategies. Before Wild Planet Foods, Max was the Director of eCommerce at Happy Family Brands, where he scaled the…
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Driving Brand Loyalty in the eCommerce Age
36:58
36:58
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36:58Wayne Kulkin is the Founder of StreetTrend, the parent company of P448, an Italian footwear brand. As an innovative leader, he is experienced in digital, retail, and wholesale channels. Before founding StreetTrend and P448, Wayne was the CEO of Stuart Weitzman, where he helped grow the company into an internationally renowned luxury brand with over…
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How To Scale While Pulling Back on Ad Spend
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29:49
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29:49Ali Kaminetsky is the Founder of Modern Picnic, a DTC brand offering high-end, insulated, vegan leather lunch bags for women. In 2018, she launched the brand to provide women with a chic alternative to the traditional lunch box. Modern Picnic has been featured on Shark Tank, the Today show, and Oprah and in publications, including Forbes and Vogue.…
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Managing Innovation, Strategy, and Operational Efficiency
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20:24
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20:24Amanda Schreier is the General Manager of Global eCommerce at Sea to Summit, a leading distributor of light, compact, and rugged camping gear for every type of outdoor adventure. In her role, she manages the company’s digital sales channels and warranty department. Having spent 10 years at Sea to Summit, Amanda began as a sales coordinator before l…
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Navigating Inflation as a Luxury DTC Brand
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34:14
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34:14Chelsea Schulz is the Senior Director of Performance Marketing at ettitude, a fabric innovation company and sustainable home goods brand. With over nine years of experience in analytical marketing, she focuses on paid search and social media marketing. Before ettitude, Chelsea was the Senior Manager of Digital Marketing at LegalZoom and the Manager…
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Preparing for the Growth Marketing Landscape in 2024
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26:54
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26:54Cameron Aroz is the Director of Growth at Fellow, a product design company selling kettles, grinders, french presses, mugs, and specialty coffee. With over a decade of experience managing and scaling successful growth marketing programs, he focuses on user acquisition. Cameron specializes in building frameworks to help brands understand the value o…
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Media Buying Strategies for Increased ROAS and Growth
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19:50
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19:50Samir Balwani is the CEO of QRY, a media agency helping e-commerce and direct-to-consumer (DTC) brands accelerate their growth and increase revenue. Using a full-funnel advertising approach and experimentation process, QRY optimizes campaigns and identifies new opportunities. Before QRY, Samir was the Senior Manager of Digital Innovation and Brand …
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