))
Omnichannel CPG: How To Maximize Profitability on Amazon
Manage episode 410001758 series 3553569
Content provided by Samir Balwani. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Samir Balwani or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Max Rudy is the Director of eCommerce at Wild Planet Foods, a large-scale, sustainably focused seafood production company. With over 20 years of experience in CPG, he is an expert in Amazon vendor management and omnichannel e-commerce strategies. Before Wild Planet Foods, Max was the Director of eCommerce at Happy Family Brands, where he scaled the company’s e-commerce department from 12% to 32% in five years.
In this episode…Since 65% of CPG searches begin on Amazon, brands must develop a strategy to sell their products there. What factors should you consider when positioning your brand on Amazon?
With deep involvement in CPG sales on Amazon, Max Rudy maintains that as the third largest media channel, Amazon is mainly profit-driven, and while brands may believe they’re profitable on the site, many need to enhance their P&L further. To optimize profitability on Amazon, you must track revenue growth in the context of sales rather than focusing on ROAS. Driving organic traffic to your Amazon storefront will generate brand awareness, increase conversions, and create a new pipeline for product sales.
On this episode of Ecom Experiences, Samir Balwani hosts Max Rudy, the Director of eCommerce at Wild Planet Foods, to discuss integrating Amazon into your CPG e-commerce strategy. Max shares advice for marketing leaders during their first three months, what he enjoys most about his role at Wild Planet Foods, and his plans to develop targeted full-funnel marketing campaigns in 2024.
31 episodes
Share
