Optimizing Product Strategy for Maximum ROI

Chief Advertiser

Kareem Elgendy is the CEO of Veiled, a modest fashion brand for women. He has grown Veiled into an eight-figure brand, achieving over 70% year-over-year growth through data-driven strategies and analytics. Before Veiled, Kareem was the Head of Marketing at Baked Boutique and the Director of Quality Assurance at Frank Seta & Associates.

In this episode…

Many e-commerce brands stagnate when scaling their marketing efforts, only to realize that the problem isn’t their ads; it’s their product catalog. When top-performing items go out of stock or merchandising isn’t aligned with audience demand, conversion rates plummet, and ad performance tanks. How can brands align inventory and analytics to drive consistent, profitable growth?

Performance marketing and merchandising analytics expert Kareem Elgendy recommends aligning product availability with your marketing strategy. This entails tracking the number of units sold per day for in-stock items and using that data to optimize product assortment by style, color, and size. Kareem has developed a forecasting framework to guide inventory decisions based on past performance, urging brands to align those insights with dynamic ad campaigns to boost ROI. Additionally, maintaining centralized collaboration across merchandising, analytics, and design teams enables faster, more accurate adjustments.

Join Samir Balwani in today’s episode of Chief Advertiser as he interviews Kareem Elgendy, CEO of Veiled, about data-driven product strategies for marketing. Kareem talks about the pitfalls of running out of top-selling products, how to diagnose advertising campaign issues, and how to optimize your inventory to promote top-selling products.