Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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1 Dr. Shirley Strum: The Echoes of Our Origins 39:06
39:06 
Play Later 
Play Later 
Lists 
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Liked39:06
Play Later
Play Later
Lists
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Liked"So I think this whole idea of cumulative culture is a way to make humans exceptional. But it's clear to me that humans are exceptional, and seeing it through baboon glasses, I can understand in a different way why they're exceptional. But many of the things that we think are uniquely human are actually present in other animals." - Dr. Shirley Strum Dr. Shirley Strum is a groundbreaking anthropologist who has spent over five decades living alongside wild baboons in Kenya. Her work has transformed our understanding of these intelligent, socially complex animals — their relationships, their adaptability, and the intricate societies they create. In her new book, Echoes of Our Origins , Shirley challenges long-held beliefs about evolution, the human-animal divide, and what it truly means to coexist. This conversation is about science — but it’s also about humility, hope, and the messy, beautiful complexity of life on Earth. Links: https://www.press.jhu.edu/books/title/53757/echoes-our-origins https://anthropology.ucsd.edu/people/faculty/faculty-profiles/shirley-strum.html…
Brian Green: Innovate around the experience and the customer journey as the speed of innovation is the speed of differentiation
Manage episode 257377866 series 2644793
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In this week’s episode of Growth Interviews, we invite you to join our conversation with Brian Green, Adobe’s EMEA sales & marketing director in Enterprise Software who is currently driving the adoption of a market leading Digital Experience & eCommerce platform for building, delivering and optimizing digital transformation.
With over 25 years’ experience in IT Sales, Operations, Marketing and Management, Brian has an extraordinary track record of success and leadership with Commercial and Public Sector customers in both the UK and across EMEA.
Technology minded, Brian Green is recognized as someone with a strong understanding of technology and how it can be used to address a customer’s needs in every point of the customer journey.
The best takeaways:
- How to build a good perspective for an eCommerce project
- The way experience is driving behavior
- Creating experiences through innovation
- Growth strategies for mid-sized companies
Podcast Notes: Brian Green: Innovate around the experience and the customer journey as the speed of innovation is the speed of differentiation
All episode articles: Growth Interviews
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61 episodes
ShareManage episode 257377866 series 2644793
Content provided by Omniconvert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omniconvert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this week’s episode of Growth Interviews, we invite you to join our conversation with Brian Green, Adobe’s EMEA sales & marketing director in Enterprise Software who is currently driving the adoption of a market leading Digital Experience & eCommerce platform for building, delivering and optimizing digital transformation.
With over 25 years’ experience in IT Sales, Operations, Marketing and Management, Brian has an extraordinary track record of success and leadership with Commercial and Public Sector customers in both the UK and across EMEA.
Technology minded, Brian Green is recognized as someone with a strong understanding of technology and how it can be used to address a customer’s needs in every point of the customer journey.
The best takeaways:
- How to build a good perspective for an eCommerce project
- The way experience is driving behavior
- Creating experiences through innovation
- Growth strategies for mid-sized companies
Podcast Notes: Brian Green: Innovate around the experience and the customer journey as the speed of innovation is the speed of differentiation
All episode articles: Growth Interviews
Follow Omniconvert on:
61 episodes
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1 Nadav Berger: How to generate more revenue within your store with Gift Cards 38:06
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Play Later Play Later Lists Like LikedNadav Berger – VP of Marketing - Young-Veteran Mareter, with experience in the creation and application of worldwide go-to-market strategies, especially in the worlds of B2B eCommerce software. Nadav holds over 3 years of leading and coaching marketing and sales teams and has vast experience in the worlds of inbound & outbound marketing, building strong business alliances with partners and customers, and building advanced funnels Main topics: Achieving more with Gift Cards, the most popular product in the world Using Store Credit for refunds, minimizing operations costs Using Gift Cards to increase customer engagement All episodes: eCommerce Growth Show Episode notes: How to generate more revenue within your store with Gift Cards Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
1 Kelly Vaughn: Identifying and fixing conversion killers 51:51
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Play Later Play Later Lists Like LikedKelly Vaughn is the CEO and founder of The Taproom, a Shopify Plus agency rooted in Atlanta. Kelly and her team have helped hundreds of Shopify merchants build successful marketing strategies; map out customer journeys that convert; and provide the insight, experience, and tools businesses need to keep growing. Main topics: Why CRO matters How to analyze your site and spot conversion killers Industry best practices that you can start using today All episodes: eCommerce Growth Show Episode notes: Identifying and fixing conversion killers Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
1 Ton Wesseling: Outperform your competitors by embracing evidence-based growth 1:00:56
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Play Later Play Later Lists Like LikedTon is known for being the founding father of Online Dialogue - thought leaders in evidence-based growth. He has more than 20 years of experience in online optimization and is recognized worldwide as an influential thinker, writer and public speaker on conversion optimization and A/B-testing. Ton hosts the A/B-testing mastery course on the CXL Institute, owns the ABtestguide.com platform and is also the founder of The Conference formerly known as Conversion Hotel. Main topics: Product - market fit -> do research and run experiments Getting new clients in -> do research and run experiments Getting more lifetime value out of your customers -> do research and run experiments All episodes: eCommerce Growth Show Episode notes: Outperform your competitors by embracing evidence-based growth Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
1 Guido Jansen: How holiday sales will be different in 2020 1:03:26
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Play Later Play Later Lists Like LikedGuido is from Amsterdam, The Netherlands and is a cognitive psychologist and usability specialist focused on eCommerce. As a freelance consultant, he helps companies to build international customer experience optimization teams and to build a culture around experimentation and validation in the whole company. Since 2008, Guido’s work included many Magento projects. He is a Magento Master for 2019 and is part of the Board of Directors for the international Magento Association. Since 2019, he also hosts the award winning weekly CRO.CAFE podcast in which he extracts the most valuable tips from optimization experts. Guido is often invited to speak at international events about persuasion, eCommerce, conversion optimization and experimentation cultures. Main topics: - Things that might be different about Black Friday / Cyber Monday 2020 - Strategies & tactics for retailers to make the most of it All episodes: eCommerce Growth Show Episode notes: How holiday sales will be different in 2020 Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
1 Kunle Campbell: eCommerce Advisor, Host of 2X eCommerce Podcast 35:00
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Play Later Play Later Lists Like LikedKunle is an 'outsourced ecommerce CMO' and advisor. He is visual creative oriented yet pragmatically guided by data and testing. He coaches ambitious retail teams focused on unlocking growth through acquisition, CLV and UX optimization. He is the host of the 2X eCommerce podcast, and has interviewed over 250 DTC ecommerce leaders. Main topics: - building seed audiences - benchmarking and setting your BFCYM sales targets - activating channels - standing out from competition All episodes: eCommerce Growth Show Episode notes: eCommerce Advisor, Host of 2X eCommerce Podcast Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
1 Ryan Boonstra: The Acceleration of Buy Now, Pay Later Solutions 58:58
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Play Later Play Later Lists Like LikedRyan is a results-driven and sales-centric individual at heart, with extensive experience driving value and generating recurring revenue in a variety of industries including eCommerce/fintech (Sezzle), web development (Blacksmith), and CPG (General Mills). Over the years he has focused on strategic positioning and B2B solution selling, constantly working to improve organizations' business development, selling, strategic direction, and prospecting functions. Main Topics: - COVID has accelerated the already rapid growth of BNPL - Shift towards eComm and contactless payments in-store - Consumers want multiple payment options All episodes: eCommerce Growth Show Episode notes: The Acceleration of Buy Now, Pay Later Solutions Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
With eCommerce there is a lot of data that can give you data paralysis, a lot of opportunity, and a lot of ways to get sidetracked into focusing on things that may not provide the biggest growth opportunity. Understanding what your main KPIs are, and using the data that matters to make decision is key to ensuring you are focusing on the right things. Key Takeaways: With e-Commerce you need to understand the things that help you grow, and trim the fat, so to speak, on the rest. Knowing where your traffic is coming from, going to, and leaving from - is essential in knowing where to start, and what to work on Prioritization is the most important thing when it comes to optimizing eCommerce (or any type of website, for that matter) to ensure the work you do has the biggest impact. All episodes: eCommerce Growth Show Episode notes: Focusing on the Essential Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
1 Ben Labay: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent 1:02:06
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Play Later Play Later Lists Like LikedBen combines years of academic & research training with UX knowledge to help scope & run experimentation programs for companies. Main topics: When to go against conversion rate How and where to leverage zero-party data for long consideration time user journeys Using the voice of customer research to find great value propositions that actually mean something All episodes: eCommerce Growth Show Episode notes: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
1 Alex O'Byrne: How to scale internationally on Shopify 56:34
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Play Later Play Later Lists Like LikedAlex is co-founder at We Make Websites, the Shopify Plus agency for international brands. Founded in 2009, We Make Websites is a digital commerce agency with offices in London and New York. Alex is an international speaker on eCommerce, brand and business growth. Main Topics: moving to Shopify Plus as a mid-market brand (£5m+) and the common challenges how to run a successful re-platforming project things to watch out for when selling in different currencies All episodes: eCommerce Growth Show Episode notes: How to scale internationally on Shopify Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
1 Soma Toth: What's Messenger marketing and how high-growth brands achieve 100x+ ROI with it 40:26
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Play Later Play Later Lists Like LikedSoma leads Recart, the #1 Messenger marketing app for eCommerce. As CEO, he makes sure that all 110,000 businesses powered by Recart continue to see amazing growth. Main Topics: Differences between email, SMS & Messenger Messenger marketing tactics from high-growth DTC brands Step-by-step guide to achieve 100x+ ROI All episodes: eCommerce Growth Show Episode notes: What's Messenger marketing and how high-growth brands achieve 100x+ ROI with it Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
1 Edward Scott-Finnigan: Lessons learned from both sides of the curtain: eCommerce Merchant vs Service Provider/Agency 1:01:16
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Play Later Play Later Lists Like LikedEdward has delivered successful eCommerce growth for multiple brands operating across the EU and APAC including Europe’s largest online music retailer Musikhaus Thomann and The Gro Company. Main Topics: The challenges & rewards of focusing on CLV Engage with your audience & communicate your "why" A successful ecom journey requires apps/partners/ specialists who deliver & understand the mission All episodes: eCommerce Growth Show Episode notes: Lessons learned from both sides of the curtain: eCommerce Merchant vs Service Provider/Agency Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
1 Jill Liliedahl: Improve profits and cash flow using demand forecasting 57:59
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Play Later Play Later Lists Like LikedAfter six years as an entrepreneur, four running an eCommerce company and three as an Inventory Planner customer, Jill Liliedahl now works with merchants to be more efficient and make smart purchasing decisions. Key takeaways: Identify inventory priorities to avoid missed revenue Liquidate overstock to generate cash Know key metrics to watch to produce the best ROI for your inventory investment All episodes: eCommerce Growth Show Episode notes: Improve profits and cash flow using demand forecasting Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
1 Jeffrey MacIntyre: Progressive Personalization: Getting Strategic with CVO 47:58
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Play Later Play Later Lists Like LikedAn independent content-focused strategy consultant, and avowed information sciences obsessive, Jeffrey works at the crossroads of product development, user experience and information sciences. Main topics: - Why CVO is an upgrade of CRO - Improving UX with a pinpoint focus on behavioral cohorts with the help of Reveal - Automation, customization and personalization tactics: a successful mix of user flow "recipes" All episodes: eCommerce Growth Show Episode notes: Progressive Personalization: Getting Strategic with CVO Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
1 Denise Purtzer: Fraud in our current climate: How to grow safely 41:54
41:54 Play Later Play Later Lists Like Liked41:54
Play Later Play Later Lists Like LikedWith 20 years of experience in eCommerce, Denise has traveled around the globe, speaking and working in different areas to gain a greater understanding of locales. Main topics: - How the sudden shift in buyer profiles is affecting fraud algorithms everywhere - The importance of bolstering your eCommerce strategy - How to get your brick & mortar store online during this time All episodes: eCommerce Growth Show Episode notes: Fraud in our current climate: How to grow safely Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
1 Rick Watson: How to get started on your direct-to-consumer journey 1:02:12
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Play Later Play Later Lists Like LikedRick Watson is the CEO and Founder of RMW Commerce Consulting, LLC, a boutique strategic eCommerce consultancy based in New York City. He provides advice and guidance to firms across the eCommerce industry, primarily in the areas of Direct-to-Consumer operation build-out for investors and the C-Suite, B2B marketing for software and service firms, and strategy regarding eCommerce marketplaces. How to get started on your direct-to-consumer journey. 1 - Expected investment levels. 2 - Aligning your investors. 3 - Choosing your channels. All episodes: eCommerce Growth Show Episode notes: How to get started on your direct-to-consumer journey Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Wayne Richard: eCommerce Recession Impact Study: COVID-19 Revenue Trends 53:53
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Play Later Play Later Lists Like LikedWayne is a management accountant who forged a 15-year career with tech heavyweight HP before starting his own cloud accounting firm in Tucson. Two years after discovering Bean Ninjas via a blog post, his involvement had grown from a blog comment to equity partner. Main topics: - Recession & Covid-19 Revenue Trends - Cloud-Based Accounting Software - Cashflow forecasting All episodes: eCommerce Growth Show Episode notes: eCommerce Recession Impact Study: COVID-19 Revenue Trends Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 André Morys: 5 quickwins to find out what blocks your customers from buying 1:01:01
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Play Later Play Later Lists Like LikedAndré Morys is the co-founder of Global Optimization Group and konversionsKRAFT, author, university lecturer, speaker, entrepreneur, growth marketer, blogger, consultant & enabler. Main topics: - Discover huge growth levers - Understand the different levels of optimization you can apply - Learn how to implement growth as a process All episodes: eCommerce Growth Show Episode notes: 5 quickwins to find out what blocks your customers from buying Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Jesse Horwitz: Integrate direct-to-consumer ("D2C") business at home from your couch 57:06
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Play Later Play Later Lists Like LikedJesse's recently published book 'Selling Naked' is a guide to help entrepreneurs start and integrate "D2C" direct-to-consumer business at home from their couch. Main topics: - turnaround nature of D2C platforms vs brick and mortar - most common mistakes entrepreneurs make when running a D2C business - how COVID19 has highlighted the need to hybridize and integrate virtual platforms within all businesses All episodes: eCommerce Growth Show Episode notes: Integrate direct-to-consumer ("D2C") business at home from your couch Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
Aidan is a serial entrepreneur who leads the day-to-day operations at Wayflyer, which provides affordable revenue-based financing to D2C brands. Main topics: - maximizing growth despite cash constraints - why D2C brands need to stop acquiring customers at 1/3 of AOV and start thinking about CAC/LTV - understanding why D2C brand funds are shrinking, while D2C business is exploding All episodes: eCommerce Growth Show Episode notes: eCommerce Smart Financing Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Linda Bustos: How can eCommerce companies close experience gaps in the "new normal"? 54:11
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Play Later Play Later Lists Like LikedLinda is an eCommerce consultant and blogger, formerly of the Get Elastic eCommerce blog and eCommerce Illustrated, and has worked with some of the world's most exciting brands on digital experience and conversion optimization. She's currently the Director of Digital Commerce Strategy with Elastic Path. 1) How has COVID-19 impacted online and physical retail experiences? 2) How can businesses best respond to consumer behavior and operational challenges? 3) What are some low-hanging fruit opportunities to close these gaps without massive technical or capital investment? All episodes: eCommerce Growth Show Episode notes: How can eCommerce companies close experience gaps in the "new normal"? Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Raul Galera: Retaining customers: Customer loyalty and advocacy 46:35
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Play Later Play Later Lists Like LikedAs a Partner Manager for Referral Candy, Raul will discuss with us about the importance of Customer Retention and Loyalty programs to delight your customers. - Your customers are your best marketing team: How loyalty and referral marketing improves customer acquisition and retention - You're more than just a product: Build a community around your brand - How to stay top of mind, give your customers an incentive to talk about you and come back to your store for more All episodes: eCommerce Growth Show Episode notes: Retaining customers: Customer loyalty and advocacy Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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1 Sean Sheppard: How to make the shift to the new normal 58:41
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Play Later Play Later Lists Like LikedSean is a serial entrepreneur VC and co-founder of GrowthX and GrowthX Academy, with three successful exits, who has successfully grown dozens of early-stage companies > What can we expect to happen in the next few months > The opportunities & challenges for eCommerce companies > The main mistakes of eCommerce managers these days All episodes: eCommerce Growth Show Episode notes: How to make the shift to the new normal Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Michael Dragich: How to make the best use of Shopify free 1:02:17
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Play Later Play Later Lists Like LikedIn this episode we will have the pleasure to talk with Michael Dragich about how to make the best use of Shopify free. As founder of ShopaFree, Michael Dragich and his Detroit based team of three Shopify Experts, have built hundreds of Shopify stores for free over the past four years. Today we'll be talking with him about why this unique business model was developed, the path to becoming profitable, and how you as a merchant can get your store setup and designed for free. He also runs and curates two Facebook groups, Shopify Freesources (free) and the Unlimited Shopify Support 420 Club ($42 a month). Tune in to find out more about all of the above and the struggles of living with a foot long Rick Rubin-esque, ZZ-top 4th member, Duck Dynasty extra, forest of facial follicles <- soup is thine enemy :) All episodes: eCommerce Growth Show Episode notes: How to make the best use of Shopify free Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Michael Aagaard: The importance of conversion research in eCommerce optimization 1:03:05
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Play Later Play Later Lists Like LikedIn this episode, we will have the pleasure to talk with Michael Aagaard about the Importance of Conversion Research in eCommerce Optimization. Michael Aagaard is generally known as one of the most passionate and enthusiastic people in the CRO industry. He has worked full time with Conversion Optimization since 2008 and his research-driven process has helped companies all over the world create better experiences for their customers. Michael is a sought after international keynote speaker on the topic of Conversion Rate Optimization. Michael Aagaard Consulting / Michaelaagaard.com All episodes: eCommerce Growth Show Episode notes: The importance of conversion research in eCommerce optimization Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Thomas Bartke: Create advanced data campaigns on Facebook and protect your account from bans 1:03:38
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Play Later Play Later Lists Like LikedIn this episode, we have the pleasure to speak with Thomas Bartke about the one thing you can do right now to protect your Facebook account from bans and create super-advanced audience data to scale your campaigns! Join us! Thomas Bartke is the creator of Trackify, the leading app for managing Facebook pixels for eCommerce in Shopify stores and beyond. He was instrumental in launching and growing multiple 7- and 8-figure brand stores on Shopify and provides consulting to grow and scale with Facebook ads. All episodes: eCommerce Growth Show Episode notes: Create advanced data campaigns on Facebook and protect your account from bans Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Jon MacDonald: How to convert more of your website visitors into buyers 54:26
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Play Later Play Later Lists Like LikedIn this episode of eCommerceGrowthShow, we will discuss with Jon McDonald how to convert more of your visitors into buyers. Jon MacDonald is founder of The Good, a conversion rate optimization firm that has achieved results for the largest online brands including Adobe, Nike, Xerox, The Economist, and many more. All episodes: eCommerce Growth Show Episode notes: How to convert more of your website visitors into buyers Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Jake Cohen: Real-time data: How COVID19 is affecting the eCommerce stores 52:07
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Play Later Play Later Lists Like LikedIn the first episode of the new format of our weekly show, we will have Jake Cohen as a guest for a chat regarding eCommerce marketing during COVID19! About Jake: Having a ton of experience by playing roles from being a musician, journalist, project manager, sales rep, associate broker, strategist, product manager, has built and executed B2C branding campaigns for companies like American Express, FIAT & Allstate Nowadays, Jake is the Head of Product Marketing at Klaviyo, a leading email marketing platforms. Klaviyo helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook, and Instagram marketing campaigns. All episodes: eCommerce Growth Show Episode notes: Real-time data: How COVID19 is affecting the eCommerce stores Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Blake Morgan: Customer experience. What else? 34:15
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Play Later Play Later Lists Like LikedIn this week’s episode of Growth Interviews , we invite you to join our podcast conversation with Blake Morgan , a leader in customer experience, a keynote speaker and customer experience futurist. Blake is the author of two books: the bestseller "The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow's Business" and "More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences." She also contributes to Forbes, the Harvard Business Review and Hemispheres Magazine. Furthermore, she is the host of “The Modern Customer Podcast” and the “Be Your Own Boss Podcast”. The best takeaways: Reasons for not offering a great customer experience - 06:16 Success vs failure in customer experience - 09:18 How to measure customer experience - 20:37 The painful truth behind what companies refuse to admit/don’t know about their customers - 25:20 Podcast Notes: Blake Morgan: Customer experience. What else? All episode articles: Growth Interviews Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Barry Schwartz: The key is website UX (User Experience) 26:18
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Play Later Play Later Lists Like LikedIn this week’s episode of Growth Interviews , we invite you to join our podcast conversation with Barry Schwartz , the CEO of RustyBrick and founder of the Search Engine Roundtable, covering search for over 16 years. Barry Schwartz is also the News Editor at Search Engine Land, being the former News Editor at Search Engine Watch as well. He hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at various search marketing conferences, such as Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events. Barry has been providing an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and startups. In 2019, he was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 by the US Search Awards the US Search Personality Of The Year. The best takeaways: What doesn’t work anymore in SEO - 02:29 Growing in 2020: SEO and user experience - 06:48 The recipe for a good mix of channels - 11:35 RankBrain and the influence of AI - 17:04 Podcast Notes: Barry Schwartz: The key is website User Experience All episode articles: Growth Interviews Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Alex Cleanthous: Expand, personalize and collaborate to grow 10:55
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Play Later Play Later Lists Like LikedIn this week’s episode of Growth Interviews , we invite you to join our podcast conversation with Alex Cleanthous , co-founder and director of strategy and innovation at Web Profits and co-founder of Zage Marketing Group at the same time. Alex Cleanthous is an amazing entrepreneur, always in search of new opportunities to leverage his resources and capabilities to drive rapid growth and make a positive impact in the world. He feels passionate about personal and professional growth, making sure to surround himself with people with the same proclivities. He possesses considerable private board experience, having successfully launched an IPO. The best takeaways: How to grow your eCommerce in 2020 - 01:49 The lack of marketing skills - 03:50 An approach to customer retention - 05:01 Never forget personal growth - 07:11 Machine learning is not for every kind of business - 08:23 Podcast Notes: Alex Cleanthous: Expand, personalize and collaborate to grow All episode articles: Growth Interviews Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Nathan Latka: Seize the B2B investment opportunity 8:25
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Play Later Play Later Lists Like LikedIn this week’s episode of Growth Interviews , we invite you to join our podcast conversation with Nathan Latka , a serial entrepreneur with a top business podcast, an investor in B2B SaaS companies and a bestselling author. He is the founder of GetLatka.com, the host and executive producer of "The Top Entrepreneurs" podcast and the bestselling author of How to Be a Capitalist Without Any Capital . He is also the former CEO of the SaaS company Heyo. Nathan is deeply skilled in Search Engine Optimization (SEO), digital strategy, sales, mobile applications and web design. According to vox.com, he “ is a bestselling author, a podcast host, and a sweet talker. And, depending on who you ask, he's either a motivational hustler or a con artist.” On Nathan’s book webpage, he simply starts his description with 3 short sentences: “ It’s 2019. I’m 29. I’m retired.” He then continues with a few more daring phrases: “At nineteen, I founded a software company with $119 in my bank account. Five years later, it was valued at $10.5 million. I don’t consider myself exceptionally brilliant. I just realized something few people know: you don’t need lots of money or an original idea to get really rich.” And he has his success to prove his words. The best takeaways: A popular SaaS business model in 2020 - 01:16 The key for eCommerce direct to consumer - 02:11 Copying what works vs the lack of innovation - 03:11 Yesterday’s mistake could be tomorrow’s opportunity - 04:26 Podcast Notes: Nathan Latka: Seize the B2B investment opportunity All episode articles: Growth Interviews Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Dan Olsen: Retention first, conversion second 18:04
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Play Later Play Later Lists Like LikedIn this week’s episode of Growth Interviews , we invite you to join our podcast conversation with Dan Olsen , product management consultant and trainer at Olsen Solutions, helping executives build great products and strong product teams. He is also the author of the bestseller The Lean Product Playbook , published by Wiley. Dan is a Stanford MBA with a strong technical background and deep expertise in product management, UX design, analytics, marketing, and Lean Startup. He has led product management for multiple companies and enjoys driving product vision, product roadmap and product definition. His clients include Facebook, Box, Microsoft, Amazon, Walmart, Sam's Club, HP, YouSendIt (now Hightail), One Medical, Medallia and Financial Engines. The best takeaways: Product management is exploding - 00:30 The trio of retention, conversion and acquisition - 02:51 RFM and the “equation of a business” - 04:21 Customer segmentation and cohorts - 06:19 Is the data-driven trend going to stop? - 10:00 The growth mindset - 12:34 Podcast Notes: Dan Olsen podcast: Retention first, conversion second All episode articles: Growth Interviews Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Brian Massey: CRO (conversion rate optimization) as a science 44:19
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Play Later Play Later Lists Like LikedIn this week’s episode of Growth Interviews , we invite you to join our podcast conversation with Brian Massey , managing partner at Conversion Sciences, calling himself Conversion Scientist™. And he has the lab coat to prove it. Brian appears in his trademark lab coat when training corporate teams like IBM. He has been invited to speak at universities such as UT Austin, Texas A&M and Baylor. He is a highly rated speaker at conferences including Conversion Conference, Internet Retailer, Direct Marketing Association, Pubcon, Content Marketing Institute and InfusionCon. Brian Massey is the author of the Amazon Marketing best-seller Your Customer Creation Equation . He founded The Conversion Scientist blog and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute. The best takeaways: Being a conversion scientist is a journey in itself - 01:52 The hidden gems in CRO experiments - 13:36 2020 - the year of conversion rate optimization? - 18:30 Are there less data-driven experts out there? - 25:36 More than best practices - 28:36 Machine learning and the loss of jobs - 33:26 Podcast Notes: Brian Massey: CRO (conversion rate optimization) as a science All episode articles: Growth Interviews Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Krista Seiden: The present and future of data analysis 13:02
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Play Later Play Later Lists Like LikedIn this week’s episode of Growth Interviews , we invite you to join our podcast conversation with Krista Seiden , a proven B2B/B2C marketing leader with experience in digital marketing, analytics and product management. She has led analytics & optimization at companies such as Adobe, The Apollo Group and Google. Krista is a frequent speaker at global digital marketing and analytics conferences. Krista Seiden is the Founder & Principal Consultant of KS Digital, an Analytics Consultancy, focusing on Analytics audit and solution design services, as well as digital strategy advising and training for Google Analytics and the Google Marketing Platform. Previously, Krista was VP, Product Marketing and Growth at Quantcast. Prior to that, she was a Product Manager and the Analytics Evangelist for the Google Analytics team, helping to build and promote Google products all over the world. Prior to that, Krista led the analytics and optimization program for the Google for Work group. In this role, she built a culture of testing and optimization within Google’s Enterprise group, and along the way built a team of skilled analysts, designed and developed an internal, enterprise-scale testing product, delivered significant wins of over 30% Y/Y bottom-line growth, and expanded testing efforts by 1500%+ in just a few quarters. The best takeaways: How people are taking advantage of data - 00:36 Growth is experimentation - 03:46 Buzzwords, machine learning and AI - 05:00 Cognitive biases and their influence on decision making - 07:41 The job description of a future data analyst - 10:21 Podcast Notes: Krista Seiden podcast: The present and future of data analysis All episode articles: Growth Interviews Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Peep Laja: CRO (conversion rate optimization) and the endless business possibilities 21:17
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Play Later Play Later Lists Like LikedIn this week’s episode of Growth Interviews , we invite you to join our conversation with Peep Laja , a world-renown CRO expert and speaker, champion of optimization and experimentation. He is mainly focused on business branding, optimizing learning and analytics for copy. Not only does he talk about conversion optimization, but he also shares as much information about it as possible. In his own words, Peep describes himself as “an entrepreneur and a conversion optimization champion, passionate about driving change and growth through digital optimization, devoted to growing the size and quality of the whole conversion optimization community.” He was also voted in 2015 as #1 most influential conversion rate optimization expert in the world. He spends most of his time making the top 1% marketing know-how available for everyone through CXL Institute, while also being the CEO of Copytesting. The best takeaways: The conversion optimization market status - 03:40 eCommerce marketers under the microscope - 04:52 The excitement of an entrepreneur - decisions for a lifetime - 10:13 Crunch large data sets with machine learning - 15:03 The problem of eCommerce in 2020: sameness vs meaningful differentiation - 19:47 Podcast Notes: Peep Laja: CRO (conversion rate optimization) and the endless business possibilities All episode articles: Growth Interviews Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Sujan Patel: Build the brand so that you never have to do marketing 14:49
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Play Later Play Later Lists Like LikedIn this week’s episode of Growth Interviews , we invite you to join our conversation with Sujan Patel , a data-driven marketer and entrepreneur, managing partner at Ramp Ventures, the creators of Mailshake, VoilaNorbert.com, rightinbox.com and more sales and marketing SaaS companies. Sujan Patel has over 14 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies. Between his consulting practice and his software companies, Sujan’s goal is to help entrepreneurs and marketers scale their businesses. He is an avid blogger and writes 6 blog posts a week for publications like Forbes, WSJ, Inc and Entrepreneur Magazine. As he describes himself, he is a hustler, a risk-taker and always pushing his limits “to be faster, better & stronger than he was yesterday, both professionally and personally” . The best takeaways: How to start buying, growing and selling companies - 01:55 E-commerce growth ideas and changes for 2020 - 04:20 A duo pack: customer retention and conversion - 08:37 A marketer’s best friend: machine learning and AI - 13:58 Podcast Notes: Sujan Patel: Build the brand so that you never have to do marketing All episode articles: Growth Interviews Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Andrew Salzman: There is an unbelievable range of new opportunities 42:40
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Play Later Play Later Lists Like LikedIn this week’s episode of Growth Interviews , we invite you to join our podcast conversation with Andrew Salzman , global market development and growth strategist with over 20 years of experience and a proven international track record of leading change and developing markets for top companies, worldwide. Andrew Salzman is one of the most insightful experts who provides companies seeking transitional or transformational growth with the market and customer-based insights to ensure product-market fit and aligned cross-functional execution. He specializes in market development strategy, strategic planning frameworks, marketing and sales planning, messaging and brand architectures, product portfolio and direction, channel strategies, go-to-market planning, sales enablement, product marketing, and lead generation. An expert with lots of experiences to share, Andrew Salzman worked with innovative technologies including AI, Cloud, IoT, Big Data, Mobile, & Social Media across industries like enterprise hardware - software - infrastructure, cybersecurity, healthcare, financial services, cleantech, storage and networking, social media, talent management, and consumer tech software/hardware. Now it’s time to sit for one of the greatest marketing lessons. The best takeaways: Points of view on the digital landscape - 01.25 Challenges technology changed - 02.52 Product market fit vs. channel market fit - 04.53 Principles of starting a digital business - 18.35 Lessons of success - 21.35 States of company development - 25.28 AI and Machine learning - 34.55 Podcast Notes: Andrew Salzman: There is an unbelievable range of new opportunities All episode articles: Growth Interviews Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Simo Ahava: All data is corrupt. What to do about it? 52:10
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Play Later Play Later Lists Like LikedIn this week’s episode of Growth Interviews , we invite you to join our conversation with Simo Ahava , partner and Senior Data Advocate at 8-bit-sheep, helping with strategy, transformation, enterprise innovation, tech, user experience and metrics. Simo Ahava has also been a Google Developer Expert for Google Analytics and Google Tag Manager since 2014, to improve the entire “life cycle” of data collection, processing, and reporting. Most often, he writes on his blog about web analytics, but also about digital marketing, more specifically SEO, web development and working with the Google Cloud Platform. He believes in the power of data and technology. He is also a strong advocate for altruistic knowledge sharing. The best takeaways: The most probable misuse of data in marketing What is fixable and not in the misuse of corrupt data Should web tracking be blocked? Anomaly detection - the next best thing in machine learning Podcast Notes: Simo Ahava: All data is corrupt. What to do about it? All episode articles: Growth Interviews Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Nir Eyal: The power to become indistractable 19:15
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Play Later Play Later Lists Like LikedIn this week’s episode of Growth Interviews , we invite you to join our conversation with Nir Eyal , Wall Street Journal bestselling author of " Hooked: How to Build Habit-Forming Products " and " Indistractable: How to Control Your Attention and Choose Your Life ". He is also a renowned public speaker and consultant. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch and Psychology Today. He has sold two technology companies since 2003 and now helps teams design more engaging products. Nir blogs regularly at nirandfar.com, a blog about the intersection of psychology, technology, and business, which he refers to as "behavioral design." His blog covers topics such as user experience, behavioral economics and even neuroscience. He is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite, Anchor.fm (acquired by Spotify) Product Hunt, Pantry, Kahoot!, Refresh.io (acquired by LinkedIn), Happy Bits, Presence Learning, 7 Cups of Tea and Pana. The best takeaways: How to start working on a new book - 0:50 What to do when you cannot be “indistractable” - 3:38 The concept of “identity pacts” - 8:30 Time management is pain management - 11:12 How to deal with self-criticism - 13:50 Is technology your enemy? - 15:36 Podcast Notes: Nir Eyal: The power to become “indistractable” All episode articles: Growth Interviews Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Chance Irvine: We need to have a good blend of different talents 37:08
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Play Later Play Later Lists Like LikedIn this week’s episode of Growth Interviews , we invite you to join our podcast conversation with Chance Irvine , worldwide known expert IT consultant with more than 20 years of experience in planning and implementing cloud readiness and agile transformation for many industries such as telecommunications, manufacturing, and online marketplace technologies. Recognized as a thought leader for cloud and agile transformation for established businesses, Chance Irvine is assisting organizations to discover their path from current state to their effective target within cloud and agile opportunities as well as options for appropriate partners that match the needs of their journey ahead. For more than 20 years, Chance Irvine orchestrated the procurement, implementation and operational management of technology infrastructure resources, greatly improving reliability and stability for various organizations. He is instrumental in team development across IT operations, software and product development, collaborating with business leaders to make changes in skillset and mindset for constant improvement and increased effectiveness for business growth. The best takeaways: Everything about the pre-cloud era - 04.36 Challenges in delivering the promise of a company - 15.19 Opportunities from the e-commerce industry - 25.29 Advice from an expert - 29.45 Podcast Notes: Chance Irvine podcast: We need to have a good blend of different talents All episode articles: Growth Interviews Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Tim Kilroy: Increasing customer retention and lifetime value by following up 32:21
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Play Later Play Later Lists Like LikedIn this week’s episode of Growth Interviews , we invite you to join our conversation with Tim Kilroy, a senior marketing and sales executive with more than 18 years of experience in creating companies and helping retailers and agencies achieve faster growth. His deep experience in search and social media has allowed him to create new business processes, in a successful effort of driving massive revenue growth. A big part of Tim’s legacy also stands in his work with agencies. His consultancy business focuses on solving marketing, messaging, business development & process problems. In his own words, Tim helps agencies create more revenue and more profit. The best takeaways: eCommerce growth strategies Artificial Intelligence is transforming the customer experience Customer retention is a purposeful act Recency, Frequency and Monetary Value is the best place to start Podcast Notes: Tim Kilroy: Increasing customer retention and lifetime value by following up All episode articles: Growth Interviews Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Roger Dooley: Using neuromarketing and frictionless tactics to enhance your customer experience 48:21
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Play Later Play Later Lists Like LikedIn this week’s episode of Growth Interviews , we invite you to join our conversation with Roger Dooley , a world-renowned author, marketing professional, keynote speaker and recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience, and corporate culture. Roger has worked with companies ranging from Fortune 500 firms to entrepreneurial startups, providing his behavioral science insights on building high-traffic, customer-centric businesses. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing . The best takeaways: The importance of behavioral science, psychology and neuroscience in business Customer centricity. The pain points and winning tactics and strategy. The unified theory of friction In-depth personalization of customer experience with machine learning Frictionless tips and tricks for customer retention rate optimization Podcast Notes: Roger Dooley: Using neuromarketing and frictionless tactics to enhance your customer experience All episode articles: Growth Interviews Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Brian Green: Innovate around the experience and the customer journey as the speed of innovation is the speed of differentiation 11:50
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Play Later Play Later Lists Like LikedIn this week’s episode of Growth Interviews , we invite you to join our conversation with Brian Green , Adobe’s EMEA sales & marketing director in Enterprise Software who is currently driving the adoption of a market leading Digital Experience & eCommerce platform for building, delivering and optimizing digital transformation. With over 25 years’ experience in IT Sales, Operations, Marketing and Management, Brian has an extraordinary track record of success and leadership with Commercial and Public Sector customers in both the UK and across EMEA. Technology minded, Brian Green is recognized as someone with a strong understanding of technology and how it can be used to address a customer’s needs in every point of the customer journey. The best takeaways: How to build a good perspective for an eCommerce project The way experience is driving behavior Creating experiences through innovation Growth strategies for mid-sized companies Podcast Notes: Brian Green: Innovate around the experience and the customer journey as the speed of innovation is the speed of differentiation All episode articles: Growth Interviews Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Burc Tanir: Figure out the economic value of retention 22:31
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Play Later Play Later Lists Like LikedIn this week’s episode of Growth Interviews , we invite you to join our podcast conversation with Burc Tanir , entrepreneur and experienced marketing expert with a mission of helping e-Commerce business in the area of pricing, through innovative automated solutions. Burc is the CEO of Prisync.com, the competitor price tracking software for all sizes of e-commerce companies from all around the world. He loves reading, thinking, writing and speaking about all things e-commerce. With Prisync, he and his team aim to revolutionize how e-commerce companies of all sizes manage their pricing strategies in a smarter and more competitive way. The best takeaways: All about price tracking – 00.33 Tactics to influence success – 03.44 The importance of customer retention and customer experience – 06.36 Digitization in pricing – 11.24 What to expect from digital entrepreneurship – 14.04 Podcast Notes: Burc Tanir: Figure out the economic value of retention All episode articles: Growth Interviews Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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eCommerce Growth Show
1 Jakub Linowski: The power of patterns in A/B testing for improving UI and eCommerce growth 51:29
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Play Later Play Later Lists Like LikedIn this week’s episode of Growth Interviews , we invite you to join our podcast conversation with Jakub Linowski, the editor-in-chief of GoodU I, the founder and lead designer of Linowski Interaction Design Inc., and one of the most talented and inspired pattern hunters in the world, completely dedicated to finding and refining a design through to its ultimate version. Jakub’s experience in engineering and graphic design, along with his passion for finding and identifying patterns, has been the driving force and inspiration behind his impressive history of discovery through UI Design. He has transformed science and art into a solution that is now successfully used by many companies, creating a new perspective in the industry. The best takeaways: Finding, identifying and following the patterns The opposing evils of best practices, patterns and tactics The methodology of predictivity A persuading set of tactics for conversion rate optimization Podcast Notes: Jakub Linowski: The Power of Patterns in A/B Testing for Improving UI (User Interaction) and eCommerce Growth All episode articles: Growth Interviews Follow Omniconvert on: Facebook Twitter Linkedin YouTube…
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