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From Earscaping to Earrings: The Untold Story Behind Studs' Success
Manage episode 472017019 series 2106234
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Studs is redefining the ear piercing and jewelry space for Gen Z—but their journey hasn’t been easy. In this episode of eCommerce on Tap, we dive into: 💡 The inspiration behind Studs and how founders Anna Harmon & Lisa Bubbers built the brand 🚀 How early funding & a premium domain name fueled their launch 😷 Pivoting during COVID—from boutique closures to an e-commerce boom 📱 Using TikTok, "Studs on Wheels," and unique collabs to drive engagement 📦 Supply chain challenges & how they manage inventory for a dual-channel business 💰 Potential exit strategies—who might acquire Studs?
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Manage episode 472017019 series 2106234
Content provided by Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Studs is redefining the ear piercing and jewelry space for Gen Z—but their journey hasn’t been easy. In this episode of eCommerce on Tap, we dive into: 💡 The inspiration behind Studs and how founders Anna Harmon & Lisa Bubbers built the brand 🚀 How early funding & a premium domain name fueled their launch 😷 Pivoting during COVID—from boutique closures to an e-commerce boom 📱 Using TikTok, "Studs on Wheels," and unique collabs to drive engagement 📦 Supply chain challenges & how they manage inventory for a dual-channel business 💰 Potential exit strategies—who might acquire Studs?
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