Meta’s Andromeda: The Biggest Shift in Facebook Ads Since iOS14

Ecommerce Playbook: Numbers, Struggles & Growth

#Business #Common Thread Collective #Weekly Roundup

32:48

America’s Sweethearts: Dallas Cowboys Cheerleaders is back for its second season! Kay Adams welcomes the women who assemble the squad, Kelli Finglass and Judy Trammell, to the Netflix Sports Club Podcast. They discuss the emotional rollercoaster of putting together the Dallas Cowboys Cheerleaders. Judy and Kelli open up about what it means to embrace flaws in the pursuit of perfection, how they identify that winning combo of stamina and wow factor, and what it’s like to see Thunderstruck go viral. Plus, the duo shares their hopes for the future of DCC beyond the field. Netflix Sports Club Podcast Correspondent Dani Klupenger also stops by to discuss the NBA Finals, basketball’s biggest moments with Michael Jordan and LeBron, and Kevin Durant’s international dominance. Dani and Kay detail the rise of Coco Gauff’s greatness and the most exciting storylines heading into Wimbledon. We want to hear from you! Leave us a voice message at www.speakpipe.com/NetflixSportsClub Find more from the Netflix Sports Club Podcast @NetflixSports on YouTube, TikTok, Instagram, Facebook, and X. You can catch Kay Adams @heykayadams and Dani Klupenger @daniklup on IG and X. Be sure to follow Kelli Finglass and Judy Trammel @kellifinglass and @dcc_judy on IG. Hosted by Kay Adams, the Netflix Sports Club Podcast is an all-access deep dive into the Netflix Sports universe! Each episode, Adams will speak with athletes, coaches, and a rotating cycle of familiar sports correspondents to talk about a recently released Netflix Sports series. The podcast will feature hot takes, deep analysis, games, and intimate conversations. Be sure to watch, listen, and subscribe to the Netflix Sports Club Podcast on YouTube, Spotify, Tudum, or wherever you get your podcasts. New episodes on Fridays every other week.…

about a year ago 31:03

M4A•Episode home

Meta just flipped the script on media buying — and if you’re still running ads the old way, you’re already falling behind. In this episode of the Ecommerce Playbook Podcast, Taylor breaks down everything you need to know about Meta’s new AI-powered advertising engine: Andromeda.

We’re talking about:

The death of cost caps and the rise of AI optimization
Why Advantage+ Shopping is the new default
How to structure your ad account for 2025 and beyond
Why creative volume (yes, 5,000 ads, not 5) is the key to winning
The future of profit-optimized campaigns, incrementality testing, and more

This is the biggest shift in Meta ads since iOS14, and it’s already live. Whether you’re a media buyer, brand owner, or performance marketer — this is essential listening.

Watch to learn how to restructure your Meta ad account and take full advantage of what’s coming.

Show Notes:

Go to Opensend.com/book-a-demo and start your 2-week trial for just $1.
Meta Andromeda: Supercharging Advantage+ automation with the next-gen personalized ads retrieval engine
Explore the PROPHIT System: profitsystem.com
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

337 episodes

Meta’s Andromeda: The Biggest Shift in Facebook Ads Since iOS14

Ecommerce Playbook: Numbers, Struggles & Growth

17 subscribers

published about a year ago

M4A•Episode home

We’re talking about:

The death of cost caps and the rise of AI optimization
Why Advantage+ Shopping is the new default
How to structure your ad account for 2025 and beyond
Why creative volume (yes, 5,000 ads, not 5) is the key to winning
The future of profit-optimized campaigns, incrementality testing, and more

This is the biggest shift in Meta ads since iOS14, and it’s already live. Whether you’re a media buyer, brand owner, or performance marketer — this is essential listening.

Watch to learn how to restructure your Meta ad account and take full advantage of what’s coming.

Show Notes:

Go to Opensend.com/book-a-demo and start your 2-week trial for just $1.
Meta Andromeda: Supercharging Advantage+ automation with the next-gen personalized ads retrieval engine
Explore the PROPHIT System: profitsystem.com
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

337 episodes

#Business #Common Thread Collective #Weekly Roundup

All episodes

Ecommerce Playbook: Numbers, Struggles & Growth

1
14 Days, $1.28M: We CRUSHED Our Million-Dollar Challenge! 24:16

2 days ago24:16

24:16

Can you turn 14 days into $1.28 million? We did—and we're breaking down exactly how we crushed our million-dollar challenge! In this episode, join Richard and Luke as they unpack the intense 14-day journey that led to massive revenue success. You'll learn: How we strategically turned a critical marketing moment into explosive growth. The day-by-day breakdown of how we overcame a nearly half-million-dollar gap in just four days. Why forecasting, clarity, and a well-engineered brand collaboration were game-changers. Whether you're a marketer, brand owner, or entrepreneur, you'll gain powerful insights into the systems and strategies behind generating massive revenue spikes on tight deadlines. Show Notes: Ready to start texting smarter? Visit postscript.io Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

Ecommerce Playbook: Numbers, Struggles & Growth

1
Inside CTC’s New Strategic Partnership: What's Next? 30:46

4 days ago30:46

30:46

Discover the next chapter in Common Thread Collective’s story as Taylor Holiday takes you behind the scenes of our 12-year journey from a tiny IKEA furnished office and our first Facebook ad experiments with QALO, to the seismic shifts of COVID and our reinvention as a “profit agency.” In this special episode of the podcast, you’ll hear: How CTC evolved from a passion project into a mission-driven agency focused on connecting marketing efforts to real financial outcomes The cultural transformation that refocused us on customer experience and shareholder value The story behind our strategic growth partnership with Acacia—and what it means for our technology roadmap and your bottom line Show Notes: Explore the PROPHIT System: prophitsystem.com Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

1
Meta's Attribution Settings Don't Matter Anymore 17:38

9 days ago17:38

17:38

In this episode of the podcast, we dismantle the old school attribution windows holding your ad strategy hostage and reveal a simple framework for measuring true incremental ROAS. What you’ll discover: Why standard “7-day click” and “1-day view” settings both mislead you How to run a zero cost geo holdout test for real incremental data When to stick with your current settings and how to apply a correction factor What Meta’s new incremental conversion optimization means for your campaigns Building one unified measurement system to compare Facebook, Google, and beyond Ready to see your real ROI? Run your free holdout study now at commonthreadco.com/pages/incrementality and stop guessing. Show Notes: Explore the PROPHIT System: prophitsystem.com Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

1
3 Moves to Save Your Brand From Financial Collapse 18:45

11 days ago18:45

18:45

Is your brand feeling the squeeze? You’re not alone. In today’s episode, we break down three essential moves every DTC and ecommerce brand must make to survive—and thrive—amid rising bankruptcy rates and tightening capital markets. You’ll learn: Why capital constraints are killing growth—and how to turn your supplier into a lender How to generate organic demand by tapping into pop culture and community The critical Q4 inventory planning strategy that could save your cash flow We’re seeing a tale of two cities in ecommerce: brands that are scaling and brands that are dying. This episode gives you the playbook to land in the first group. Show Notes: Go to https://bit.ly/4mFOWa1 to get 20% off your first 3 months of Omnisend with code CTC20. Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Watch the Andrew Faris Podcast: https://youtu.be/F0u0JF8ogSc?si=N0pII8Fxdvc8pg8I…

Ecommerce Playbook: Numbers, Struggles & Growth

1
Are Ecommerce Brands Suddenly Failing? 45:24

16 days ago45:24

45:24

Ecommerce brands are quietly shutting their doors, but what's really behind this sudden wave of closures? In this episode, we dive deep into exclusive industry data, consumer trends, and expert analysis to uncover what's truly happening behind the scenes in the ecommerce space.Join our panel of industry experts as we reveal: Why more brands than ever are filing for bankruptcy. The surprising trends impacting consumer spending. How major economic factors like tariffs and inflation are shaping the industry. Which brands are thriving—and who's at greatest risk. Don't get caught off guard. Watch now to discover what's happening, why it's critical for your brand, and how you can adapt to survive (and even thrive) during this turbulent time in ecommerce. Sign up for a 30 day trial and TaxCloud will give you free migration onboarding services when you decide to make the switch. Check it out at taxcloud.com/thread Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

Ecommerce Playbook: Numbers, Struggles & Growth

1
6 Questions That Expose Weak Brands 10:38

18 days ago10:38

10:38

Are you building a resilient brand or just delaying the inevitable? In this episode of the Podcast, we tackle six hard hitting questions every founder and operator needs to answer right now. From survival mode decision making to brand building under pressure, we break down what separates strong, adaptable brands from those on the edge of collapse. Topics We Cover: When to cut (and when to protect) your marketing spend How to justify brand investments under financial pressure What “healthy” CAC efficiency actually looks like Why some business models won't survive 2025 The biggest mistake brands make in market downturns When it's okay to walk away from your business Whether you're slashing CAC, navigating a P&L crisis, or questioning your business model entirely this episode is your gut check. Show Notes: Go to https://bit.ly/4mFOWa1 to get 20% off your first 3 months of Omnisend with code CTC20. Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

Ecommerce Playbook: Numbers, Struggles & Growth

1
Can We Save the $1M Challenge? – We’re $577K Short 10:25

23 days ago10:25

10:25

We’re $423K into our 14-day, $1M revenue challenge—and the pressure is mounting. With just 6 days left, we’re $577K short of our goal. In this episode, Luke Austin breaks down: What’s working (returning customers are showing up) What’s not (new customer revenue is lagging) Why our efficiency is solid, but volume is the problem The high-stakes brand collab launching on June 26th that could make or break the challenge Can we still pull this off? The next few days are everything. Show Notes: Explore the PROPHIT System: prophitsystem.com Follow the full journey: https://commonthreadco.com/blogs/million-dollar-challenge Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

1
The Future of Ads According to Meta (Straight from the Summit) 45:45

25 days ago45:45

45:45

What’s next for Meta ads? We just got back from Meta’s Performance Summit, and the future is clear: incrementality, AI tuning, creative velocity, and less button pushing, more strategy. In this episode of the Podcast, VP of Paid Media, Tony Chopp, shares an exclusive insider recap of what Meta’s top brass revealed about the evolving ad platform and what it means for performance marketers. You’ll learn: Why Meta is obsessed with incrementality (and how it’s changing measurement forever) How creative diversity and fatigue are impacting ad performance What Meta’s new “Opportunity Score” and “Headroom Analysis” tools actually mean How AI is becoming customizable with profit and LTV signals What you should start doing today to future-proof your ad strategy This isn’t just another update—it’s a roadmap for what’s coming next. Show Notes: Explore the PROPHIT System: prophitsystem.com Get your ticket to the UGC Workshop: https://offers.youradmission.co/ugc-production-machine Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

1
Meta's New Setting Beat Our Old Campaign by 18% 17:39

30 days ago17:39

17:39

Meta just rolled out a brand new attribution setting called Incremental Attribution and we put it to the test. In this episode of the Podcast, Richard is joined by Tony and McCay to break down the results of a real A/B test comparing Meta’s new setting vs. standard 7-day click attribution. The outcome? An 18% lift in conversion value—from the exact same ads and budget. We’ll cover: What Incremental Attribution actually is Why it might replace geo holdouts How it works under the hood The exact test setup we used Real data and results What this means for the future of media buying If you're serious about getting more out of your Meta ad spend, this is a must-watch. Show Notes: Explore the PROPHIT System: prophitsystem.com Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

1
2 Weeks to Make $1,000,000—Here’s the Plan 11:03

5 weeks ago11:03

11:03

We’re attempting something BIG. Over the next two weeks, our VP of Ecommerce Strategy, Luke Austin, is taking on a real-time challenge to generate an additional $1,000,000 in revenue profitably for one of our clients. Every day, we’ll document the actions, strategy shifts, wins, and losses required to hit this massive goal. No fluff. No filters. Just real execution and behind-the-scenes access to how we actually grow brands at scale. What You’ll Learn: How to structure a revenue forecast and daily targets The role of marketing calendars in driving growth How to adapt when you're behind goal How to identify and act on real-time performance insights Creative strategy, promo timing, and media spend adjustments that drive results What it actually takes to scale revenue profitably in 2025 Subscribe and turn on notifications to follow the challenge day by day. Show Notes: Explore the PROPHIT System: prophitsystem.com Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

1
May Report Card Shocker: Under Budget but Over Profit? 17:11

5 weeks ago17:11

17:11

How did our clients perform in May against their forecasted targets? In this episode, we analyze the latest client report card—detailing key insights from over 60 brands we manage. We dive into: How we managed to underspend budget but still exceeded contribution margin forecasts. Real examples of price testing and rapid flash sale strategies. Actionable insights from our growth strategists on driving profit despite revenue misses. Discover what worked, what didn't, and how transparent accountability continues to drive real, profitable results for our clients. Show Notes: Explore the PROPHIT System: prophitsystem.com Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

1
Story vs. Volume: The Creative Conflict Killing Your Ads 27:27

6 weeks ago27:27

27:27

Is your marketing stuck between creating meaningful stories and pumping out endless ad variations? This episode of Podcast breaks down the critical tension between creative storytelling and the high volume ads required for success on platforms like Meta. Join Richard and Taylor as they discuss: How the best DTC brands successfully balance creative depth with ad volume. Why two distinct marketing rhythms are essential to growing your business. Practical strategies to empower your internal team while maximizing your external partners. How micromanagement undermines creativity and what you should do instead. Discover how to navigate the creative conflict that's quietly sabotaging your marketing performance and learn exactly what steps you need to take to start driving sustainable growth today. Show Notes: Go to https://bit.ly/4mFOWa1 to get 30% off your first 3 months of Omnisend with code CTC. Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

Ecommerce Playbook: Numbers, Struggles & Growth

1
I Almost Lost My Business — Here's Exactly How I Fixed It 55:38

6 weeks ago55:38

55:38

In this episode, Tara Austin, founder and CEO of Ruthie Grace, reveals the raw and honest story of how she nearly lost her seven figure ecommerce business—and exactly what she did to turn it around. From facing a payroll crisis that nearly shut her doors, to completely transforming her team's culture and operating systems, Tara shares powerful lessons on leadership, communication, and resilience. You'll discover: The pivotal moments that almost ended her business How transparent leadership radically changed her company culture The operating system she built to handle 450 new product launches per month Actionable tips to build a resilient business that thrives through adversity If you're an entrepreneur navigating tough times or seeking insights to scale sustainably, this episode is a must watch. Show Notes: Get our Global Accelerator Program: https://commonthreadco.com/pages/accelerator Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

1
Taylor & Andrew Break Baseball Cards & Break Down DTC in 2025 1:41:08

7 weeks ago1:41:08

1:41:08

In this episode of The Random Show, Taylor Holiday and Andrew Faris are back—new set, same chaos. They dive into the uncomfortable truths of e-commerce: zero barriers to entry, infinite competition, and the creative treadmill that never stops. If you’ve ever felt like you’re sprinting just to stay in place, you’re not alone. Why ecom profits get competed down to zero How “just take a thousand shots” became the default creative strategy What Andrew’s new brand launch reveals about market belief You’ll also hear their usual blend of philosophical rabbit holes, family, AI, and finding purpose. Show Notes: Go to https://bit.ly/4mFOWa1 to get 20% off your first 3 months with code CTC20. Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

Ecommerce Playbook: Numbers, Struggles & Growth

1
Meta’s New Attribution Model Will Blow Up Your Ad Strategy—Here’s Why 32:36

7 weeks ago32:36

32:36

Meta just dropped a game changing attribution feature, and it could completely upend how you measure ad performance. In this episode of the Podcast, CTC’s VP of Paid Media Tony Chopp and Paid Social Manager McCay Rasmussen join Richard to break down Meta’s new incremental attribution setting—a behind-the-scenes update that uses continuous holdout testing to determine true incremental conversions in real time. We cover: What incremental attribution actually is How it compares to 1-day click, 7-day click, and 7+1 attribution Early test results from real ad accounts How this changes your media buying strategy going forward Whether this could finally bring an end to attribution guesswork If you're a performance marketer, media buyer, or brand owner, this is a must-watch. Show Notes: Explore the PROPHIT System: prophitsystem.com Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

1
CMOs: Stop Measuring, Start Creating Moments 12:02

8 weeks ago12:02

12:02

In this solo episode of the Podcast, Taylor shares a powerful lesson from Cozy Earth’s CMO, who broke free from the measurement rabbit hole to create a viral TikTok challenge that earned 10M+ impressions over Memorial Day weekend. If you’re a CMO, marketing leader, or operator stuck in the endless loop of attribution models and incrementality debates, this episode is your permission slip to zoom out. Taylor introduces the concept of “Best Available Truth”—a mindset shift that allows you to act with confidence even in the face of imperfect data. Learn how Cozy Earth leveraged their team, their product, and a simple idea to generate massive reach, build community, and create a moment that cut through the noise—without obsessing over the perfect CAC. What you’ll learn: Why chasing attribution perfection is a trap How to build a system that enables bold marketing ideas The behind-the-scenes of a 10M-view viral campaign What great CMOs do that no one else in the org can Ready to stop measuring and start creating? Hit play and get inspired. Show Notes: Join the Growth Strategy Deep Dive: https://webinar.commonthreadco.com/strategic-growth-grade Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

1
Diagnose Your Ecommerce Growth Potential in 5 Minutes 32:07

8 weeks ago32:07

32:07

Is your brand truly set up for growth? Or just treading water? In this episode of the Podcast, Taylor and Richard introduce CTC’s brand new Strategic Growth Scorecard—a 7-metric framework designed to help you quickly assess the strength of your growth engine. You’ll learn: Why we replaced ROAS with IMR (Incremental Marginal Return) The key metrics behind sustainable, efficient growth How to identify red flags in your customer acquisition strategy What separates brands that scale from those that stall If you’re an 8-figure brand trying to grow in today’s volatile market, this tool is built for you. Get instant clarity on your brand’s biggest growth opportunities—and where you’re most at risk. Show Notes: Download the scorecard: https://commonthreadco.com/blogs/coachs-corner/strategic-growth-grade-scorecard Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! Sign up for a 30 day trial and TaxCloud will give you free migration onboarding services when you decide to make the switch. Check it out at taxcloud.com/thread Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

1
95% of Ecommerce Businesses Are Worth NOTHING 31:03

9 weeks ago31:03

31:03

95% of ecommerce brands are worth ZERO. Why? In this episode, we unpack the harsh reality behind most DTC businesses, why logical decisions don’t drive entrepreneurship—and what actually does. Taylor and Richard dive deep into: The real odds of building a valuable brand Why success in ecommerce is often delusional by design How to align your business model with your personal financial goals The traits that separate the 5% from everyone else If you’ve ever wondered whether your business is on the right path or what it takes to build one that truly matters this episode is for you. Show Notes: Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

1
Daily Ad Tweaks Are Wasting Your Budget 33:17

9 weeks ago33:17

33:17

Are you obsessively tweaking your ad campaigns only to see flat results? In this episode of the Podcast, Richard sits down with Luke Austin, to expose why daily bid and budget changes are wasting your time and money. They dive into the root issue behind inconsistent performance: a lack of belief in the data. Luke shares the system CTC uses to align teams, set targets with confidence, and stop the reactive cycle. You’ll learn why geo holdout testing is the most trustworthy signal in media buying, and how shifting focus to creative output rather than micromanaging ad accounts is the real unlock for growth. If your team is stuck in the weeds, this conversation will show you how to rise above and operate with clarity. Stop second-guessing. Start scaling with confidence. Show Notes: Go to alialearn.com and mention our podcast on the demo, to get 30 days free and 20% off! Sign up for a 30 day trial and TaxCloud will give you free migration onboarding services when you decide to make the switch. Check it out at taxcloud.com/thread Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

Ecommerce Playbook: Numbers, Struggles & Growth

1
Inside the $10M+ Brand Growth Workflow (Real Client Example) 23:57

10 weeks ago23:57

23:57

Ever wonder how $10M+ ecommerce brands make their next move? In this episode of the Podcast, Taylor and Richard walk through a real world growth scenario pulled directly from CTC’s work with a 9-figure brand. Using live data from our proprietary platform, Statlas, we break down exactly how our team evaluates performance, spots hidden opportunities, and decides what to do next. What You’ll Learn: What to do when you’re overperforming Why beating your forecast might signal a problem How a growth strategist holds the tension between short-term efficiency and long-term scale The metrics and hierarchy we use to power every decision If you’re serious about scaling your brand with clarity, precision, and profit in mind this is the inside look you need. Show Notes: Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20. See Taylor’s Tweet: https://x.com/TaylorHoliday/status/1920552618914373992 Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

Ecommerce Playbook: Numbers, Struggles & Growth

1
We Killed the Growth Map! Here’s What Replaces It 26:01

10 weeks ago26:01

26:01

We just did something radical: we killed the Growth Map—CTC’s signature media buying tool used for years across hundreds of ecommerce brands. Why? Because AI changed the game. In this episode of the Podcast, we break down why our old system no longer works, how AI is reshaping the future of media buying, and what we’re building to replace human limitations with 24/7 omnipresence. Learn about: Why the Growth Map is dead What “circadian media buying” is (and why it’s obsolete) How AI forecasts spend, ROAS, and campaign performance better than any human The launch of Compass + Scout—CTC’s next-gen media ops platform What role humans still play in an AI-dominated future This isn’t just a tech update. It’s a shift in how performance marketing will be done from now on. Show Notes: Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! Sign up for a 30 day trial and TaxCloud will give you free migration onboarding services when you decide to make the switch. Check it out at taxcloud.com/thread Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

1
Growth Is a Muscle—Here’s How to Train It 21:14

11 weeks ago21:14

21:14

Most brands think they have a growth problem—but what they really have is a DOING problem. In this episode, we break down why volume of action is the single greatest predictor of business growth—and how to build a system that trains this muscle every day. From 400+ ads to 52 product launches a year, we’ll show you what it takes to build momentum, create consistently, and generate real results. You’ll learn: Why most brands dramatically underestimate the effort required The 3-stage framework: Quantity → Diversity → Quality How consistent action builds compound returns The system we use at CTC to drive mid-8-figure growth If you’re tired of waiting and ready to start creating, this is your blueprint.. Show Notes: Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20. Shaping the Future of DTC in 2025: Virtual Event - May 12th - https://go.chargeflow.io/ctc-dtc-2025 Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

Ecommerce Playbook: Numbers, Struggles & Growth

1
How Skullcandy Used a Competitor to Win New Customer 37:54

11 weeks ago37:54

37:54

What happens when you collaborate with a competitor instead of competing with them? In this episode of the Podcast, we sit down with Skullcandy CEO Brian Garofalow to unpack the bold business strategy behind their surprising partnership with Bose. From leveraging “product as marketing” to rebranding perception, launching at $99, and turning retail into a megaphone, this episode is a masterclass in how to create buzz, distribution, and long-term brand equity. You’ll learn: Why Skullcandy teamed up with Bose (and how it worked) The hidden math behind smart brand partnerships How to make your product the marketing Lessons DTC brands can apply at any scale. Show Notes: Go to alialearn.com and mention our podcast on the demo, toget 30 days free and 20% off! Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

Ecommerce Playbook: Numbers, Struggles & Growth

1
We Built Our Own Incrementality Testing Tool 43:04

12 weeks ago43:04

43:04

After years of relying on expensive, limited solutions, we decided to build our own. In this episode of the Podcast, CTC’s VP of Ecommerce Strategy Luke Austin is joined by VP of Technology Kwa and Director of Data Steve Rekuc to unveil our brand new incrementality testing platform — now available to all CTC partners. We’ll break down: Why incrementality testing is the gold standard of marketing measurement How our tool makes geo holdout testing more affordable and accessible Real world results from brands already using it How this changes the way we plan, forecast, and allocate ad budgets If you’re tired of guessing what your ads are really doing, this one’s for you.. Show Notes: Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! What Drove March?: https://commonthreadco.com/blogs/coachs-corner/march-lessons-from-ecommerce-growth-strategy Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

1
March Report Card: Did We Hit or Miss the Forecast 21:29

12 weeks ago21:29

21:29

How did our clients actually perform in March 2025? On this episode of the podcast, Taylor and Richard break down the latest performance scorecard across our client portfolio—revealing exactly how we stacked up against forecasted revenue, spend, and contribution margin goals. Spoiler: We beat margin expectations by +11.68%, but that’s just the beginning. Here’s what you’ll learn: The exact numbers behind our March forecast (and how close we came) Why most agency case studies are misleading How to evaluate an agency with real data, not anecdotes How CTC forecasts client growth using a self-scrutinizing model Why contribution margin is our north star metric—and what that means for your brand If you’ve ever wondered how to hold an agency accountable (including your own), this is the episode for you. Show Notes: Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! What Drove March?: https://commonthreadco.com/blogs/coachs-corner/march-lessons-from-ecommerce-growth-strategy Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

1
2025 Guide to Profitable META Media Buying 53:35

13 weeks ago53:35

53:35

Meta’s ad platform has changed—again. In this episode, we break down the exact strategies we’re using at Common Thread Collective to drive profitable growth for ecommerce brands in 2025. You’ll learn: Why cost caps alone won’t cut it anymore How we’re adapting bidding strategies to Meta’s new algorithm The role of creative diversification in targeting & scale How to use attribution windows (like 1-day view) without losing your shirt The importance of incrementality and media measurement What we’re doing right now to unlock growth in high AOV accounts Whether you’re running Meta ads for a $500K brand or a $50M powerhouse, this is your tactical blueprint for media buying that actually works in 2025. Show Notes: Go to alialearn.com and mention our podcast on the demo, toget 30 days free and 20% off! Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

Ecommerce Playbook: Numbers, Struggles & Growth

1
Why 50 Brands Trust Our $5K Global Accelerator 18:24

13 weeks ago18:24

18:24

What if you could get full funnel growth support, media buying, strategy, forecasting, creative direction, for just $5K/month on a month-to-month agreement? In this episode of the Podcast, Richard and Taylor break down the $5K Global Accelerator Program that’s helped over 50 seven-figure brands grow through one of the most volatile economic environments in recent memory. You’ll learn: Why this program was built specifically for $1M–$10M brands The systems and structure behind its outsized results How CTC leverages global talent, proven frameworks, and technology to deliver enterprise-grade strategy Why brands are staying longer, scaling faster, and spending smarter We’re opening up 12 new spots this month—this is your chance to join the movement. Show Notes: Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! Get our Global Accelerator Program: https://commonthreadco.com/pages/accelerator The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

1
How to Tailor Your Tariff Response: The 4-Part System 19:44

14 weeks ago19:44

19:44

Tariffs are here—and they’re not hitting every brand the same. In this solo episode, Taylor walks through a critical 4 part framework designed to help ecommerce founders and operators craft the right response based on their unique balance sheet realities. Whether you’re cash rich with deep inventory or strapped for both, this episode will help you determine your strategic posture: go on offense, get lean, or something in between. What’s covered: The 4 key variables shaping your response (cash, inventory, debt, velocity) How to know which type of brand you are What to adjust in your CAC targets and growth strategy Real examples from CTC’s private client webinar This isn’t one-size-fits-all advice—it's an actionable strategy based on your business’s real financial position.. Show Notes: Go to alialearn.com and mention our podcast on the demo, toget 30 days free and 20% off! Get our Tariff Relief Plan: http://ctctariffrelief.com/ The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

Ecommerce Playbook: Numbers, Struggles & Growth

1
Forget Stability—Chaos Is the New Normal 33:05

14 weeks ago33:05

33:05

If you’re waiting for things to “go back to normal” in ecommerce… stop. In this episode, Taylor and Richard break down why chaos is no longer the exception “it’s the rule” and what that means for how you run your brand. From unpredictable macro shifts to supply chain disruptions, stability is out. Adaptability is everything. We dive into the 7 core traits of anti-fragile brands, why your inventory strategy might be your biggest risk, and how to make smart decisions in a volatile market. Whether you’re trying to maximize EBITDA or just stay alive in the current landscape, this conversation will help you plan, act, and build with uncertainty in mind. Show Notes: Go to Opensend.com/book-a-demo and start your 2-week trial for just $1. Get our Tariff Relief Plan: http://ctctariffrelief.com/ The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

Ecommerce Playbook: Numbers, Struggles & Growth

1
Tariffs, Sentiment & Spending: What the Data Says About Q2 20:41

15 weeks ago20:41