Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Erin Sparks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erin Sparks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Similar to EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez
Manage episode 482802059 series 2391116
Content provided by Erin Sparks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erin Sparks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Curious where your website visitors are really clicking—or rage-clicking? On this week’s EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are transforming the way we analyze user behavior, optimize pages, and (hopefully) keep our clients engaged.
We dig into practical tips for choosing the right pages to monitor, interpreting the sometimes confusing world of “dead clicks” versus “rage clicks,” and why your mobile hero image might be killing conversions. A/B testing? Internal linking tests for those blog post traffic hogs?
On a side note: if you haven’t looked at Microsoft Clarity (a freebie, folks), you’re missing out. Celeste spills why it’s her go-to and what to watch for as AI-powered tools like Copilot throw their hot takes into the mix. And we concur!
Always be optimizing! Whether you’re an SEO wrangling for bigger budgets or a marketer tired of guessing, Celeste’s advice on collaboration, continuous testing, and the necessity of structured analysis is worth its weight in user insights.
[00:06:03] Prioritizing Heatmap Analysis for SEOs
[00:07:27] Analyzing Target Pages versus Real Traffic Hits
[00:08:55] Interpreting Areas of Frustration
[00:10:48] Patterns that Require Immediate Attention
[00:12:05] EDGE of the Web Title Sponsor: Site Strategics
[00:13:17] The Role of A/B Testing
[00:15:33] Heat Maps and the Mobile Experience
[00:20:07] SEOs: Always Be Optimizing the User Experience
[00:23:02] What Should Guid the Decision on Heat Map Tools
[00:26:56] Microsoft’s Copilot with Clarity
Thanks to Our Sponsors!
Site Strategics: https://edgeofthewebradio.com/site
Follow Our Guest
Twitter: https://x.com/CelestexLili
LinkedIn: https://www.linkedin.com/in/celestelili/
YouTube Channel: https://youtube.com/@celestexlili?si=YCO1lfGw3KX2T4gJ
BlueSky: https://bsky.app/profile/celestelili.bsky.social
Resources
https://clarity.microsoft.com/blog/how-to-make-the-most-of-your-heatmaps-data/
https://serpology.substack.com/p/leveraging-heatmaps-for-seo-testing
825 episodes
759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
Share
Manage episode 482802059 series 2391116
Content provided by Erin Sparks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erin Sparks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Curious where your website visitors are really clicking—or rage-clicking? On this week’s EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are transforming the way we analyze user behavior, optimize pages, and (hopefully) keep our clients engaged.
We dig into practical tips for choosing the right pages to monitor, interpreting the sometimes confusing world of “dead clicks” versus “rage clicks,” and why your mobile hero image might be killing conversions. A/B testing? Internal linking tests for those blog post traffic hogs?
On a side note: if you haven’t looked at Microsoft Clarity (a freebie, folks), you’re missing out. Celeste spills why it’s her go-to and what to watch for as AI-powered tools like Copilot throw their hot takes into the mix. And we concur!
Always be optimizing! Whether you’re an SEO wrangling for bigger budgets or a marketer tired of guessing, Celeste’s advice on collaboration, continuous testing, and the necessity of structured analysis is worth its weight in user insights.
[00:06:03] Prioritizing Heatmap Analysis for SEOs
[00:07:27] Analyzing Target Pages versus Real Traffic Hits
[00:08:55] Interpreting Areas of Frustration
[00:10:48] Patterns that Require Immediate Attention
[00:12:05] EDGE of the Web Title Sponsor: Site Strategics
[00:13:17] The Role of A/B Testing
[00:15:33] Heat Maps and the Mobile Experience
[00:20:07] SEOs: Always Be Optimizing the User Experience
[00:23:02] What Should Guid the Decision on Heat Map Tools
[00:26:56] Microsoft’s Copilot with Clarity
Thanks to Our Sponsors!
Site Strategics: https://edgeofthewebradio.com/site
Follow Our Guest
Twitter: https://x.com/CelestexLili
LinkedIn: https://www.linkedin.com/in/celestelili/
YouTube Channel: https://youtube.com/@celestexlili?si=YCO1lfGw3KX2T4gJ
BlueSky: https://bsky.app/profile/celestelili.bsky.social
Resources
https://clarity.microsoft.com/blog/how-to-make-the-most-of-your-heatmaps-data/
https://serpology.substack.com/p/leveraging-heatmaps-for-seo-testing
825 episodes
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Similar to EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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