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REPLAY: How Bit.ly’s Valentine’s Day email stole the internet’s heart (with Devin O'Toole of Bit.ly) | Love and Links
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Show notes
♻️ This is a replay episode originally aired on Feb 14, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️
What happens when you’re about to hit deadline but legal still hasn’t given you approval? You come up with a new idea – that takes the internet by a storm. Because when you’re not trying to win the conversion battle in one day, you have the freedom to try out of the box ideas like a Valentine’s Day love letter to your customers.
Ideas you don't want to miss:
(4:00) How lack of legal approval actually inspired a better email
(9:05) The elements that gave this email an authentic feeling of caring
(10:50) Why it’s okay that this email’s impressions aren’t measurable
(13:43) How Devin swipes from social media strategy (maybe he should start a podcast called Social Swipes 😜)
(14:50) The viral response the email generated – and how the team snowballed its visibility
(18:04) The only thing Devin would change about the email
(21:42) Why Devin does NOT take inspiration from the emails in his inbox
About our guest, Devin
Bitly's Devin O'Toole is an accidental email marketer and former creative with over a decade of marketing experience across SaaS and retail.
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