Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
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1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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LikedRetailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Embedded Executive: Chip Design Is Not Getting Easier | Siemens
Manage episode 474781544 series 3474446
Content provided by Rich Nass, Embedded Computing Design, Rich Nass, and Embedded Computing Design. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Nass, Embedded Computing Design, Rich Nass, and Embedded Computing Design or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Chip design has always been a complex process, and there is no end in sight. What has improved are the tools available to an IC designer. The chips are getting more specialized; hence, the tools must drill down further into the process than ever before.
This sounds like a lot of black magic, but it becomes less cloudy when someone who understands the process walks you through it. To get more clarity for myself, I invited Scot Morrison, the Vice President of Shift Left Software Product Management at Siemens EDA, to be my guest on this week’s Embedded Executives podcast. Scot first lays out the problems, then walks through some of the various solutions.
308 episodes
ShareManage episode 474781544 series 3474446
Content provided by Rich Nass, Embedded Computing Design, Rich Nass, and Embedded Computing Design. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Nass, Embedded Computing Design, Rich Nass, and Embedded Computing Design or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Chip design has always been a complex process, and there is no end in sight. What has improved are the tools available to an IC designer. The chips are getting more specialized; hence, the tools must drill down further into the process than ever before.
This sounds like a lot of black magic, but it becomes less cloudy when someone who understands the process walks you through it. To get more clarity for myself, I invited Scot Morrison, the Vice President of Shift Left Software Product Management at Siemens EDA, to be my guest on this week’s Embedded Executives podcast. Scot first lays out the problems, then walks through some of the various solutions.
308 episodes
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Embedded Executive Podcast
1 Embedded Executive: Functional Safety Is a Must Have | PX5 RTOS 12:20
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Play Later Play Later Lists Like LikedFunctional safety is no longer a “nice to have” or “should have” in many applications, having moved to “must have” in spaces like automotive, industrial automation, medical devices, and aviation. Passing the functional safety testing process can be rigorous, especially if you’re going through it for the first time. But even the best experts take at least six months to get software certified. To understand exactly what functional safety is, what the testing process is like, and how and when a developer should get started, I spoke to Bill Lamie, the President and CEO of PX5 RTOS , and someone who’s been through the rigors of functional safety testing on this week’s Embedded Executives podcast .…
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Embedded Executive Podcast
1 Embedded Executive: Real Time Is a Misnomer | McObject 12:54
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Play Later Play Later Lists Like LikedIn programming jargon, the term “real time” is not used in its literal sense, which can be confusing. The literal definition means that when something happens in real time, it happens instantaneously. But in practice, something that occurs very quickly is mistitled as being real-time. Why does the misconception continue to occur, and what problems does it cause? This is the beginning of the discussion I had with Steve Graves, the Founder and CEO of McObject , on this week’s Embedded Executives podcast . Steve has to deal with this issue regularly, so his opinions are quite valid.…
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Embedded Executive Podcast
1 Embedded Executive: You Can Have Lots of Power or Performance, But Not Both | Micron 11:17
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Play Later Play Later Lists Like LikedIf system developers had unlimited power for their designs, they’d likely find a way to take advantage of it. And the same goes for performance. However, neither of those features is available in infinite quantities. And in just about every case, one becomes a tradeoff for the other. So, how do you manage that tradeoff, and when you do, what other factors come into play? To better handle this topic, I spoke to Praveen Vaidyanathan, the Vice President and General Manager of Micron Technology’s Data Center Business Unit , on this week’s Embedded Executives podcast .…
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Embedded Executive Podcast
1 Embedded Executive: Minimize the Power in Your WiFi Network | Infineon 9:03
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Play Later Play Later Lists Like LikedLow-power is the ultimate priority in some WiFi networks, especially when you’re designing a battery powered device. Cameras used in remote locations are prime targets for this discussion. In some cases, access to that camera is difficult, so the user needed want to charge or replace a battery on a regular basis. To understand what the current state of the art is, both in terms of power levels and the WiFi standard itself, which is moving to version 7, I spoke to Sivaram Trikutam, the Vice President of Wi-Fi Products for Infineon on this week’s Embedded Executives podcast .…
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Embedded Executive Podcast
1 Embedded Executive: Chip Design Is Not Getting Easier | Siemens 18:17
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Play Later Play Later Lists Like LikedChip design has always been a complex process, and there is no end in sight. What has improved are the tools available to an IC designer. The chips are getting more specialized; hence, the tools must drill down further into the process than ever before. This sounds like a lot of black magic, but it becomes less cloudy when someone who understands the process walks you through it. To get more clarity for myself, I invited Scot Morrison, the Vice President of Shift Left Software Product Management at Siemens EDA, to be my guest on this week’s Embedded Executives podcast . Scot first lays out the problems, then walks through some of the various solutions.…
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Embedded Executive Podcast
1 Embedded Executive: Yes, You Can This With Bluetooth | Blecon 13:06
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Play Later Play Later Lists Like LikedJust when you thought you’d done everything you could do with Bluetooth, along comes something new and unique. At a recent technical conference, I was witness to a very cool demo that was all based on Bluetooth. Rather than attempt to describe it myself, I asked Simon Ford, the Founder of Blecon , the company providing the demo, to explain what it is, how it works, and why it’s so difficult to achieve. Hear it on this week’s Embedded Executives podcast .…
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Embedded Executive Podcast
1 Embedded Executive: Consider Security Far Earlier Than You Think | NXP 15:07
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Play Later Play Later Lists Like LikedWe often say that designing secure systems means thinking about security early on in the design process. That means really early on, well before any pen is put to paper, so to speak. To understand what that means, I spoke to Denis Noel, the Director of Strategy in the Secure Connected Edge business unit at NXP on this week’s Embedded Executives podcast . Denis walked through each of the various steps a developer should be taking.…
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Embedded Executive Podcast
1 Embedded Executive: Hacks Are Still Happening | Digi 18:30
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Play Later Play Later Lists Like LikedDon’t stop me if you’ve heard this before, because it needs to be repeated, again, and again. The embedded industry needs to take security more seriously. Hacks are continuing to occur and will continue until there is a “security by design” mentality in place in our space. It’s hard to believe we are still having this discussion, but we are. I also expressed my frustration on this week’s Embedded Executives podcast with Josh Heller, the Manager of Product Security at Digi International . Josh confirmed my fears, but had some great suggestions to help solve the problem.…
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Embedded Executive Podcast
1 Embedded Executive: Simplify Edge AI | Tria 10:05
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Play Later Play Later Lists Like LikedEdge AI is one of the popular topics amongst the embedded community. It’s the place where decisions are made, data is analyzed, etc. It’s also a place where lots of confusion arises because of its complexity, especially from a development perspective. To get to the heart of where the challenges lie in this phase of design, I spoke with Jim Beneke, a Vice President for Tria Americas , an Avnet company, on this week’s Embedded Executives podcast . Jim has a pretty deep history in the embedded space and served as a great resource on this topic.…
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Embedded Executive Podcast
1 Embedded Executive: Develop an ASIC For Far Less Than $100K | Efabless 12:46
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Play Later Play Later Lists Like LikedCommon knowledge says that if you want to create an ASIC, you’d better have at least $1M in your bank account. The folks at Efabless say that my common knowledge is inaccurate by a long shot. They claim to be able to get folks started for far less than $100k. I needed to understand how this is possible, so I invited Michael Wishart, the CEO and co-founder of Efabless, to explain how it works on this week’s Embedded Executives podcast , with Kumar Gala and Maureen Helm, both Distinguished Engineers with Analog Devices.…
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Embedded Executive Podcast
1 Embedded Executive: Simplify Designing Edge-Based AI | ClearBlade 13:55
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Play Later Play Later Lists Like LikedFrom a developer’s perspective, Edge AI is anything but simple. Any tools, software, etc., that can simplify the process of integrating this technology into a system is very welcome. That’s where ClearBlade comes in, with its framework that developers “design to,” using hardware, software, and even terminology that the design community is accustomed to. That process may seem vague and complex, but it needn’t be, as stated by Aaron Allsbrook, the Co-Founder and CTO of ClearBlade , in this week’s Embedded Executives podcast .…
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Embedded Executive Podcast
1 Embedded Executive: Your Industrial Application Needs an Industrial MCU, Infineon 15:09
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Play Later Play Later Lists Like LikedIndustrial platforms come with a specific set of design criteria. And the term “industrial” can be quite ambiguous, running the gamut from power tools to manufacturing equipment. Obviously, there are different requirements within this range. When you’re choosing an MCU for this space, you had better understand what your specific requirements are. Making the wrong choice will likely have an impact on the efficiency of your end product, which could result in higher power consumption, less heat, and so on. To understand where a designer should start the MCU selection process, I spoke to Steve Tateosian, the Senior Vice President of Consumer, IoT, and Industrial MCUs at Infineon , on this week’s Embedded Executives podcast .…
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Embedded Executive Podcast
1 Embedded Executive: The Evolution of a Wireless Standard, LoRa Alliance 12:26
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Play Later Play Later Lists Like LikedAt the LoRa Alliance , there’s a new sheriff in town. Alper Yegin is the group’s new CEO. LoRa, which stands for long range, allows transmissions to occur at very low power, sometimes lasting many years without changing batteries. Yegin believes the LoRa spec is quite solid, but there’s always room for it to evolve. He feels that one of his primary tasks is increasing awareness and education around the standard. This can (and will) happen by increasing partnerships with complementary organizations, having more activity at industry events, and holding local meetups. In this week’s Embedded Executives podcast , we also discuss how the spec competes in a crowded space and what the future holds.…
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Embedded Executive Podcast
1 Embedded Executive: Develop Your Embedded Code on an Open Platform, Analog Devices 13:13
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Play Later Play Later Lists Like LikedOpen tools are becoming the norm in the embedded software development space. And that’s definitely the case for Analog Devices’ CodeFusion Studio tool. The IDE lets developers start with an SoC, and design their systems from there. The software development platform is based on Microsoft's Visual Studio Code (VS Code). On this week’s Embedded Executives podcast , with Kumar Gala and Maureen Helm, both Distinguished Engineers with Analog Devices’ Software & Digital Platforms Group, we defined what “open” means in this space, then jumped into how and where a developer would get started.…
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Embedded Executive Podcast
1 Embedded Executive: A Banner Year for Z-Wave, Z-Wave Alliance 11:47
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Play Later Play Later Lists Like LikedIt’s been a very successful year for the Z-Wave Alliance . If you have any doubts about that statement, check out this week’s Embedded Executives podcast , where I spoke to Avi Rosenthal, the Chairman of the Alliance. Avi rattled off a long list of achievements for the organization, including a new spec, an unplug fest, and many new products. These endeavors all transcend nicely into wins for the community. That means developers have more/better options when it comes to wireless devices.…
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Embedded Executive Podcast
1 Embedded Executive: A Productivity Tool From a Name You Likely Recognize, Circuit 21:36
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Play Later Play Later Lists Like LikedTyson Tuttle left the helm of Silicon Labs a few years ago, took a little time to recharge the batteries, and now he’s back in the thick of things with a new company called Circuit. Given its name, you might think it’s a company designing ICs, but that’s not true. The company is building what some might call a productivity tool, but Tyson describes it as something way bigger and far more involved than that. He claims it’s a way to turn information into insights to simplify life, enhance work, and strengthen communities. Hear all about it on this week’s Embedded Executives podcast .…
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Embedded Executive Podcast
1 Embedded Executive: Deploying Production AI, Synaptics 13:48
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Play Later Play Later Lists Like LikedThe industry revolves around two types of AI, namely research AI versus production AI. I wasn’t sure what these terms meant and their differences, so I asked an expert to join me on this week’s Embedded Executives podcast . John Weil is the Vice president and General Manager of Synaptics’ IoT Business Unit . After setting me straight, John talks about the last 20% of a design that the customer needs to figure out for themselves, amongst other things.…
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Embedded Executive Podcast
1 Embedded Executive: The Latest in SDVs, Sonatus 14:54
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Play Later Play Later Lists Like LikedWhat is the real definition of a software-defined vehicle (SDV)? It depends, mostly on who you are asking that question of. I asked John Heinlein, the Chief Marketing Officer at Sonatus and he had a great response on this week’s Embedded Executives podcast . We discussed the differences between various tiers of vehicles, how they are upgraded, and what we should be looking out for as we move forward. Note that John has his podcast and was gracious enough to have me on as a guest recently. Hear that one here .…
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Embedded Executive Podcast
1 Embedded Executive: Tools Create All Your Documentation, Driver 14:59
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Play Later Play Later Lists Like LikedIs documentation an issue for your embedded project? Wouldn’t it be great if you didn’t have to create that documentation yourself, yet have it be as good (or better) than you could do yourself? That’s what the tool from Driver does. In full disclosure, I didn’t understand how the company’s technology worked, so I had a great discussion with Driver’s CEO and Co-Founder, Adam Tilton on this this week’s Embedded Executives podcast .…
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Embedded Executive Podcast
1 Embedded Executive: Memory Controllers Are More Complex Than You Think, Silicon Motion 11:49
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Play Later Play Later Lists Like LikedThe amount of NAND memory that exists today is staggering. There are many different kinds of NAND, and the needed type is based on the intended application. Sometimes you need high-speed memory, sometimes very dense memory, and sometimes you need the memory to go into an environment that’s less than favorable. But the memory itself is just one piece of the system puzzle. You also need a controller to go with that memory. You might think like I did, that the controller is fairly simple to design and would be something the memory suppliers can handle without breaking a sweat. As I learned in this week’s Embedded Executives podcast with Robert Fan, a Senior Vice President with Silicon Motion, it’s harder than you might think. And for that reason, the controllers from vendors like Silicon Motion are highly in demand.…
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Embedded Executive Podcast
1 Embedded Executive: Your AI Platform Needs Wireless, Synaptics 5:05
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Play Later Play Later Lists Like LikedWith all the focus on AI and machine learning these days, we sometimes take other facets of design for granted, some of which are vital, like the wireless component. Synaptics’ Veros architecture fits the bill for state-of-the-art wireless communications with high throughput, low power consumption, and top-notch security. If you’re designing an AI-based platform using the company’s latest AI platform, Veros has built-in hooks to attach the two subsystems seamlessly. To understand what that means and how it works, I spoke with Venkat Kodavati, Synaptics’ SVP and GM for the company’s Wireless Products Division, in this week’s Embedded Executives podcast .…
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Embedded Executive Podcast
1 Embedded Executive: Developing a Strategy To Manage Edge-to-Cloud Data, aicas 11:24
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Play Later Play Later Lists Like LikedWe are being bombarded with data; it’s coming at us from so many avenues, particularly as we move into the world of AI and the analytics that it brings. The key to a proper edge-to-cloud strategy is being able to make sense of that plethora of data. That statement sounds obvious and simple, but it’s quite the opposite. If you don’t have the proper strategy in place, your design could be doomed before it even gets started. To understand where to begin, and what path to take with the data strategy, I spoke to Johannes Biermann, the President and COO of aicas , who gives some guidelines for developers, on this this week’s Embedded Executives podcast .…
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Embedded Executive Podcast
1 Embedded Executive: Choosing Your Programming Language, AdaCore 11:48
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Play Later Play Later Lists Like LikedWhen designing systems with high integrity, say for automotive applications, what is the programming language of choice? I believe that’s referred to as a loaded question, because there are so many variables involved, and it’s a question that’s almost impossible to answer. Unfortunately, many developers make a decision for the wrong reasons. To get to the root of the matter, I invited Quentin Ochem, the Chief Product and Revenue Officer at AdaCore , to be my guest on this week’s Embedded Executives podcast .…
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Embedded Executive Podcast
1 Embedded Executive: When, Where, and Why Use Rad-Hard Memory, Infineon 17:31
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Play Later Play Later Lists Like LikedWhat is rad-hard memory, and when and where should it be used? And what makes it different from conventional memory? The answers may seem obvious, but that’s not the case. That’s exactly why I spoke to Helmut Puchner, Vice President and Fellow in the Aerospace and Defense division of Infineon Technologies in this week’s Embedded Executives podcast . Obviously, such memories cost more, so you want to be sure you understand when they need to be deployed and when they don’t.…
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Embedded Executive Podcast
1 Embedded Executive: The In-Cabin User Experience, indie Semiconductor 10:03
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Play Later Play Later Lists Like LikedThe automobile's in-cabin user experience (UX) is undergoing some serious changes. We’re nearing the point where the automobile can be viewed as an office or entertainment center that also transports you from point A to point B. With all those changes, it’s important to ensure that these non-mission-critical functions communicate with the mission-critical tasks at some point. To make sense of this, I spoke to Chet Babla, a Senior Vice President at indie Semiconductor on his week’s Embedded Executives podcast .…
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Embedded Executive Podcast
1 Embedded Executive: Zero-Trust Architecture, Infineon 14:12
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Play Later Play Later Lists Like LikedThe Zero Trust Architecture (ZTA) provides a new approach to cybersecurity, and outlines a great model for developers to follow. Like the name implies, you should trust no one, at least initially, and assume that all networks and traffic are potential threats. We know that no network is ever 100% secure, but beginning with this assumption gives you the safest starting point and should reduce the risk of data breaches. ZTA is based on the principle of “least privilege,” which means that users and devices are only granted the permissions they need to perform their specific tasks. To help explain what this means, I spoke to Steve Hanna, a Distinguished Engineer from Infineon Technologies on this week’s Embedded Executives podcast .…
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Embedded Executive Podcast
1 Embedded Executive: The Future of Battery Testing, Tektronix 14:58
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Play Later Play Later Lists Like LikedTesting high-power batteries, like those used in EVs, can be a tricky endeavor. It’s more complicated and, frankly, more dangerous than testing smaller, lower-voltage batteries. It makes sense that the testing of these packs could and should be left to recognized test experts, Tektronix in this case. In a discussion with Russ Gaubatz, a senior applications engineer, and subject matter expert for Tektronix, and formerly of Elektro-Automatik (recently acquired by Tektronix), I learned what this means. The company runs these packs through a long series of tests, a very necessary process, as you will learn in this week’s Embedded Executives podcast .…
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Embedded Executive Podcast
1 Embedded Executive: Electrification of the Automobile, Infineon 12:27
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Play Later Play Later Lists Like LikedWe’ve talked a lot about the software-defined vehicle. This week, we are talking about the electrification of that same automobile on the Embedded Executives podcast . As you might expect, it means removing some of the car's mechanical components and replacing them with electrical components. The benefits of doing that are great, as Sayeed Ahmed, a Director at Infineon Technologies states, but there are still some issues to be solved and some tradeoffs. It has to do with software, semiconductor technologies, and so on.…
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Embedded Executive Podcast
1 Embedded Executive: Deploying TSN, Mitsubishi 13:05
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Play Later Play Later Lists Like LikedTSN is a standard that originated for video-streaming applications. But today, it’s finding a home in industrial applications, and it’s is now becoming irreplaceable. Hear why in this week’s Embedded Executives podcast , where I spoke to Tom Burke, who is the Global Director of Industry Standards for Mitsubishi, as well as the Global Strategic Advisor for CC-Link Partner Association (CLPA), a high-speed, high-performance industrial network that supports the IIoT and IT/OT convergence.…
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Embedded Executive Podcast
1 Embedded Executive: The SDV Is Coming, and It’s Complicated, Infineon 13:06
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Play Later Play Later Lists Like LikedWe spend a lot of time talking about the software-defined vehicle (SDV), and there are two very good reasons for that. One is that is it occurring, whether you know it or not or whether you want it or not. The second reason is that it is very complex, even if you’re just dealing with the HMI, as it all ties back together at some point. To sort through the issues, I invited Marcelo Williams, a Global Senior Director for Infineon Technologies to be my guest on this week’s Embedded Executives podcast .…
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