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Crisis Control 2025: What to Do When It All Goes Wrong
Manage episode 469619118 series 3484829
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It’s easy to feel like things are quickly spiraling out of control when a crisis hits. Our latest episode takes a look at exactly what needs to be done when the heat is high, the pressure is on, and it feels like your back’s against the wall because of one type of disaster or another.
We discuss the types of crises businesses can face, from data breaches to PR disasters, and unpack real examples and the lessons learned – like Boeing’s operational blunders and Bud Light’s marketing missteps. We cover the importance of real-time monitoring, empathy-driven communication, and planning (planning, planning), and how these strategies can even turn a crisis into an opportunity.
The key takeaway? Every crisis is manageable as long as there’s a robust plan in place to mitigate damage and retain brand trust. As the overly-quoted (but absolutely accurate when it comes to a crisis) idiom goes: "fail to prepare, prepare to fail"!
Don’t treat a crisis as an ‘if’, but rather as a ‘when’ – and learn everything you need to prepare like a pro in this episode.
Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.
👉 [Book your call with Chris now] 👈
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Chapters
1. Introduction to Crisis Management (00:00:00)
2. Importance of Crisis Planning (00:10:00)
3. Types of Crises Brands Face (00:23:29)
4. Real (00:33:29)
5. Case Studies: Learning from Boeing and Bud Light (00:43:29)
6. Strategies for Crisis Communication (00:57:29)
7. Pre (01:09:29)
8. Measuring the Impact of Your Response (01:18:29)
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