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How a Family Cleaning Brand 'Swept Up' the Competition, with Howard Moss
Manage episode 470797124 series 3484829
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Yep, Astonish cleaning products really started out in a shed in Leeds…
In this episode, we go behind the scenes of cleaning brand, Astonish, with owner and CEO Howard Moss, to learn about the one-man business that has transformed over 50 years into an international success, distributing to more than 30 countries worldwide.
From Howard’s father attending agricultural shows across the UK with a simple cleaning product, to an unexpected opportunity over the pond that led to the ‘Astonish’ name itself, the origin story is nothing short of inspirational. It’s a real display of entrepreneurial spirit and of not staying down when you’re knocked.
Howard has a refreshing philosophy of not over-analysing everything – something that extends to the brand’s marketing strategy and is exemplified by its brilliant Wimbledon sponsorship tactic. We discuss this, the importance of influencer marketing, and everything the brand has learned over an incredibly interesting history.
It’s a masterclass in how entrepreneurial thinking and a genuine commitment to product quality can disrupt an industry, and a candid conversation into sustainable growth and authentic brand building.
Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.
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Chapters
1. Introduction to Astonish and Howard Moss (00:00:00)
2. The Power of Clean Influencers (00:03:16)
3. The Founding Story of Astonish (00:08:51)
4. Howard Joins the Family Business (00:20:40)
5. From One Product to International Success (00:32:03)
6. Unique Marketing Approach and Wimbledon Sponsorship (00:42:26)
7. Business Philosophy and Embracing Mistakes (00:52:10)
8. The Scale of Success and Closing Thoughts (01:00:15)
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