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How to turn passionate fans into your most powerful marketing channel, with Paul Archer
Manage episode 472222775 series 3484829
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Who would you trust more to recommend a product or service - an influencer who is paid to promote it, or a friend who is a genuine fan and user of the brand?
In this episode, we sit down with Paul Archer, founder of Duel and passionate 'advocate' for brand advocacy. He offers brilliant insight into how brands can thrive in an era in which consumer trust in brands is plummeting - but our natural faith in our friends and family remains strong.
Paul's argument is that brands need an advocacy programme to succeed. Unlike traditional influencer marketing, which he describes as paying people to "pretend to like your brand", true advocacy taps into the enthusiasm of genuine fans who already love what you do. The key? Having a clear purpose that makes it easier for consumers to understand and align with the experience you're creating.
Want to find out how to truly tap into the power of word-of-mouth marketing? Learn everything you need to get started, including the five-stage process brands follow to build genuine, authentic brand advocacy programmes.
Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.
👉 [Book your call with Chris now] 👈
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✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business and creative journey, I share new things I've discovered, mistakes I've made, and tons of valuable marketing tips!
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🎙️ Share your own marketing journey on our pod! 🌟 Click HERE to share your details on why you would be a brilliant guest and join the conversation.
Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.
👉 [Book your call with Chris now] 👈
Subscribe to our Newsletter
✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips!
Follow Chris Norton:
X, TikTok, LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok, YouTube
Chapters
1. Introduction to Paul Archer and Duel (00:00:00)
2. The Power of Brand Advocacy Explained (00:01:37)
3. Trust and Authenticity in Modern Marketing (00:05:47)
4. Performance vs. Brand Marketing Balance (00:12:05)
5. Building an Effective Advocacy Program (00:19:41)
6. Five Key Stages of Brand Advocacy (00:28:22)
7. Finding Product-Market Fit: Lessons Learned (00:36:53)
8. The Children's Wear Marketing Mishap (00:46:42)
9. Closing Thoughts and Contact Information (00:51:19)
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