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Marketing Mistake: Did I Just Break Stock Market Regulations?
Manage episode 492333974 series 3484829
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Neville Hobson, a former Vice President of Corporate Communications, shares a near career-ending mistake when he accidentally published financial results for a public company 12 hours early by hitting "publish" instead of "schedule."
Quick thinking and a lot of panic led him to unpublish the content, reschedule it correctly, and immediately report the incident to the stock exchange, which fortunately responded with understanding.
• Preparing financial results publication using FrontPage software
• Potentially illegal early disclosure of financial results for a public company
• Learning the critical importance of attention to detail
• Modern publishing risks are even greater with multiple access points
• First public disclosure of this corporate communications fuck up
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Chapters
1. Corporate Communications Mishap (00:00:00)
2. Publishing Financial Results Too Early (00:01:06)
3. Handling the Crisis Correctly (00:02:15)
4. Learning About Attention to Detail (00:03:43)
5. Modern Publishing Risks (00:04:38)
96 episodes
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