Your Marketing Team Just Got Smarter Thanks to AI

Embracing Marketing Mistakes

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What happens when you mix two decades of digital comms experience with a brain wired for analytics, SEO and AI? You get friend of the show Andrew Bruce Smith.
He’s the founder of Escherman, a CIPR Fellow, and Chair of the AI in PR panel, not to mention a certified Google Partner who’s trained over 3,000 organisations. From global brands to government departments, he’s helped them all wrap their heads around data, strategy and the tech shaping modern PR.

We dive deep into the rapidly evolving world of AI for marketers with expert Andrew Bruce Smith, exploring how reasoning models, research capabilities, and AI avatars are transforming the marketing landscape at breathtaking speed.

• Reasoning models like ChatGPT-4o spend more time thinking through complex problems, delivering better quality responses for marketing plans and strategy
• Deep research functionality allows marketers to generate comprehensive market analyses in minutes that previously took weeks and cost thousands
• Understanding when to use different AI models is crucial, reasoning models for complex tasks, standard models for simpler requests
• AI avatars through tools like HeyGen and Syntesia can create promotional videos and may soon represent you in meetings
• The rise of agentic AI allows for autonomous systems that can execute complex workflows with minimal human intervention
• Marketers need to rethink where they add value as AI handles more tasks, potentially moving from time-based to value-based billing
• AI isn't replacing jobs but tasks, freeing humans to focus on strategic thinking and creativity

The best place to find Andrew is on LinkedIn (there's only one Andrew Bruce Smith) or at his website escherman.com.

Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.

👉 [Book your call with Chris now] 👈

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Chapters

1. Introduction to AI and Marketing (00:00:00)

2. Reasoning Models and Practical Applications (00:02:09)

3. Deep Research and AI's Research Capabilities (00:09:13)

4. AI Tools for Marketing Teams (00:18:10)

5. Future of Agencies and Value Creation (00:28:25)

6. AI Avatars and Meeting Assistants (00:39:22)

7. Agentic AI and Autonomous Systems (00:45:34)