Artwork

Content provided by Eric Quanstrom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Quanstrom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
icon Daily Deals

Mastering the MATT Framework: Unlocking the Secrets to Successful Sales Development

49:40
 
Share
 

Manage episode 413089625 series 2971102
Content provided by Eric Quanstrom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Quanstrom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, Jimmy Chen, Sr. Director of Sales Development at Sigma Computing, shares his invaluable insights on optimizing sales development using his MATT framework (Messaging, Activities, Targeting, Timeline).

Discover how to craft effective messaging, prioritize activities, target the right accounts and personas, and leverage timeline for better results.

Jimmy and host Eric discuss overcoming outdated dogmas, building consensus, and the importance of thoughtful management in the ever-changing sales development landscape.

  continue reading

116 episodes

Artwork
iconShare
 
Manage episode 413089625 series 2971102
Content provided by Eric Quanstrom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Quanstrom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, Jimmy Chen, Sr. Director of Sales Development at Sigma Computing, shares his invaluable insights on optimizing sales development using his MATT framework (Messaging, Activities, Targeting, Timeline).

Discover how to craft effective messaging, prioritize activities, target the right accounts and personas, and leverage timeline for better results.

Jimmy and host Eric discuss overcoming outdated dogmas, building consensus, and the importance of thoughtful management in the ever-changing sales development landscape.

  continue reading

116 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

icon Daily Deals
icon Daily Deals
icon Daily Deals

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play