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The Ins and Outs of B2B Marketing for Event Agencies and Suppliers | Epic Events by vFairs | Cat Kevern

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Manage episode 493459216 series 3367813
Content provided by vFairs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by vFairs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In the crowded and competitive world of event services, how can agencies and suppliers truly stand out? Join Cat Kevern, a seasoned expert in B2B marketing, as she pulls back the curtain on what really works, and what doesn’t, in the ever-evolving landscape of event marketing.
Cat shares real stories and actionable strategies focused on authenticity, community building, and bold branding to help event agencies and suppliers rise above the noise.
🔑 Key Takeaways from This Episode:
- The landscape of B2B marketing in events: Misconceptions, shifts, and opportunities post-pandemic
- How authenticity can be a strategic advantage in building relationships and brand loyalty
- The importance of personal branding for agency founders and vendor reps
- Crafting LinkedIn content that resonates and converts
- Building and activating a community that drives growth

Subscribe to the Podcast for more Event Industry Chats!

  continue reading

43 episodes

Artwork
iconShare
 
Manage episode 493459216 series 3367813
Content provided by vFairs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by vFairs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In the crowded and competitive world of event services, how can agencies and suppliers truly stand out? Join Cat Kevern, a seasoned expert in B2B marketing, as she pulls back the curtain on what really works, and what doesn’t, in the ever-evolving landscape of event marketing.
Cat shares real stories and actionable strategies focused on authenticity, community building, and bold branding to help event agencies and suppliers rise above the noise.
🔑 Key Takeaways from This Episode:
- The landscape of B2B marketing in events: Misconceptions, shifts, and opportunities post-pandemic
- How authenticity can be a strategic advantage in building relationships and brand loyalty
- The importance of personal branding for agency founders and vendor reps
- Crafting LinkedIn content that resonates and converts
- Building and activating a community that drives growth

Subscribe to the Podcast for more Event Industry Chats!

  continue reading

43 episodes

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