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What if the reason people aren’t registering for your event… is your landing page?
In this episode of Epic Events by vFairs, host Younas, CEO of vFairs, welcomes Tas Bober, founder of The Scroll Lab, to break down what makes a truly effective event landing page - one that not only grabs attention but drives real registrations.
With experience leading digital and website teams and working on 400+ websites, Tas shares her proven framework, conversion-focused strategies, and the biggest mistakes marketers make when building event pages.
You’ll learn:
Tas also shares insights from auditing dozens of event pages, launching her own template, and hosting a themed content series around event landing pages. The conversation then expands to event strategy as a whole, covering:
Whether you're running webinars, trade shows, or hybrid events, this episode will help you move beyond fluff and friction to create pages that convert - with clear, honest messaging and a human-first experience.
Subscribe to the Podcast for more Event Industry Chats!
43 episodes
What if the reason people aren’t registering for your event… is your landing page?
In this episode of Epic Events by vFairs, host Younas, CEO of vFairs, welcomes Tas Bober, founder of The Scroll Lab, to break down what makes a truly effective event landing page - one that not only grabs attention but drives real registrations.
With experience leading digital and website teams and working on 400+ websites, Tas shares her proven framework, conversion-focused strategies, and the biggest mistakes marketers make when building event pages.
You’ll learn:
Tas also shares insights from auditing dozens of event pages, launching her own template, and hosting a themed content series around event landing pages. The conversation then expands to event strategy as a whole, covering:
Whether you're running webinars, trade shows, or hybrid events, this episode will help you move beyond fluff and friction to create pages that convert - with clear, honest messaging and a human-first experience.
Subscribe to the Podcast for more Event Industry Chats!
43 episodes
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