From Vision To Reality: How Event Design Shapes Attendee Experience | Epic Events By VFairs | Ruud Janssen Epic Events By VFairs podcast

1:02:21

How do you create an in-person event that connects deeply with attendees and drives lasting action? Find out in our upcoming Epic Events Podcast episode with Katherine Tooley , VP of Global Events & Experiential Marketing at HubSpot ! Katherine and Muhammad Younas will dive into: - Designing engaging experiences for diverse audiences - Turning attendees into long-term advocates - Using AI to personalize and scale events - Creative activations that make INBOUND memorable Subscribe to the Podcast for more Event Industry Chats!…

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The Ins and Outs of B2B Marketing for Event Agencies and Suppliers | Epic Events by vFairs | Cat Kevern 42:17

23 days ago42:17

42:17

In the crowded and competitive world of event services, how can agencies and suppliers truly stand out? Join Cat Kevern, a seasoned expert in B2B marketing, as she pulls back the curtain on what really works, and what doesn’t, in the ever-evolving landscape of event marketing. Cat shares real stories and actionable strategies focused on authenticity, community building, and bold branding to help event agencies and suppliers rise above the noise. 🔑 Key Takeaways from This Episode: - The landscape of B2B marketing in events: Misconceptions, shifts, and opportunities post-pandemic - How authenticity can be a strategic advantage in building relationships and brand loyalty - The importance of personal branding for agency founders and vendor reps - Crafting LinkedIn content that resonates and converts - Building and activating a community that drives growth Subscribe to the Podcast for more Event Industry Chats!…

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Building Event Landing Pages that Actually Work (From Click to Conversion) | Epic Events by vFairs | Tas Bober 43:37

8 weeks ago43:37

43:37

What if the reason people aren’t registering for your event… is your landing page? In this episode of Epic Events by vFairs , host Younas, CEO of vFairs , welcomes Tas Bober , founder of The Scroll Lab, to break down what makes a truly effective event landing page - one that not only grabs attention but drives real registrations. With experience leading digital and website teams and working on 400+ websites, Tas shares her proven framework, conversion-focused strategies, and the biggest mistakes marketers make when building event pages. You’ll learn: Why clarity trumps creativity when writing event copy The 7 essential blocks every landing page needs How to balance messaging for first-time vs. repeat attendees Why your form belongs at the bottom (yes, really!) How to make FAQs and testimonials actually move the needle The difference between templates and custom builds - and when to use each How AI can help you audit, refine, and humanize your landing pages Tas also shares insights from auditing dozens of event pages, launching her own template, and hosting a themed content series around event landing pages. The conversation then expands to event strategy as a whole, covering: Best practices for reminder emails that improve attendance What makes swag memorable (hint: it’s not another T-shirt) Why smaller, 200-person events are outperforming mega-conferences How to design sessions for better networking and organic learning Whether you're running webinars, trade shows, or hybrid events, this episode will help you move beyond fluff and friction to create pages that convert - with clear, honest messaging and a human-first experience. Subscribe to the Podcast for more Event Industry Chats!…

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The Power of Word-of-Mouth Marketing in Trade Shows | Epic Events by vFairs | Tamar Beck 38:22

10 weeks ago38:22

38:22

Word-of-mouth (WoM) marketing has long been a game-changer in the event industry, and in this conversation, Tamar will explore how event organizers can harness the power of this organic marketing tool to boost their trade shows. In this podcast, we’ll cover: 1. How to Trigger Word-of-Mouth: Learn how to design a trade show that sparks organic buzz. 2. The Importance of Word-of-Mouth in Trade Shows: Discover why WoM is one of the most effective tools for event marketing, especially in competitive markets like the US. 3. Creating Memorable Experiences: Get actionable insights into creating unforgettable experiences that attendees can't stop talking about. 4. AI in Event Marketing: Explore how AI is shaping the future of word-of-mouth marketing and event marketing at large. 5. Bold Predictions for the Future: Tamar will share her vision for where WoM marketing is headed, especially with the rise of digital and hybrid events. We’ll also dive into some unconventional WoM success stories, the biggest mistakes organizers make, and strategies that should be left in the past. Subscribe to the Podcast for more Event Industry Chats!…

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Reimagining Event Experiences, Led by Attendees and Powered by Tech | Epic Events by vFairs | Tess Vismale 39:41

12 weeks ago39:41

39:41

Academic events are a whole different ball game—and Tess Vismale, an expert in the field, is here to share her wealth of experience. From managing tight budgets to dealing with tech failures on-site, Tess dives deep into the unique challenges faced by event planners in academia. In this episode, we’ll explore: How to overcome budget limitations while delivering high-quality events The role of technology in academic events and how to troubleshoot common tech issues Maximizing attendee engagement during content-heavy academic conferences The future of AI in event planning and how it will shape the academic event landscape 🎧 Don’t miss Tess’s unfiltered take on how academic event planning is evolving and what planners should be prepared for. Tune in to this insightful conversation and gain valuable tips for navigating the complex world of academic events! Subscribe to the Podcast for more Event Industry Chats!…

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How Event Mobile Apps Can Increase Attendee Participation & Satisfaction | Epic Events by vFairs | Kristian Papadakis 23:53

15 weeks ago23:53

23:53

Kristian Papadakis will share his insights on how mobile event apps can significantly increase attendee participation and satisfaction. From networking dilemmas to emerging trends like AI and AR, Kristian shares actionable strategies for event planners to enhance engagement and make their events truly stand out. Plus, find out what’s overhyped and what’s underrated in the world of event tech. Subscribe to the Podcast for more Event Industry Chats!…

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Responsible AI in Event Production: Balancing Innovation and Human Touch | Epic Events by vFairs | Anca Platon Trifan 36:20

17 weeks ago36:20

36:20

Join us on the vFairs Epic Events Podcast as Muhammad Younas, CEO vFairs, sits down with Anca Platon Trifan, a powerhouse in AV production with 20 years of experience. As a strong advocate for responsible AI adoption and a trailblazer for women in event tech, Anca will share her insights on: ✅ How AI is transforming AV production without replacing human expertise ✅ The biggest AV challenges event planners face—and how to overcome them ✅ Ethical concerns around AI in events: Where should we draw the line? ✅ Breaking barriers: Women in AV & event tech This is a conversation you don’t want to miss! RSVP now and be part of the discussion shaping the future of event production. Subscribe to the Podcast for more Event Industry Chats!…

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AI, Tech & The Bold Moves Event Planners Need to Make | Epic Events by vFairs | Dahlia El Ghazzar 45:38

19 weeks ago45:38

45:38

In this episode, Younas is joined by event tech and strategy powerhouse, Dahlia El Ghazzar, founder of Dahlia Plus Agency. They explore the powerful role AI plays in modern event planning—from automating tedious tasks to enhancing real-time engagement. Dahlia shares her insights on how the attention economy is reshaping the events industry and why event planners need to rethink outdated strategies to keep audiences captivated. Plus, they discuss the most overrated trends and how to create experiences that truly resonate with attendees. Subscribe to the Podcast for more Event Industry Chats!…

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Purpose-Driven Events: How B2B Companies Can Leverage Intentional Experiences to Accelerate Growth | Epic Events by vFairs | Martin Fretwell 38:17

21 weeks ago38:17

38:17

We will discuss how B2B companies can harness the power of purpose-driven events to build lasting relationships and drive business growth. We’ll dive into how to design events that go beyond surface-level engagement, focusing on meaningful interactions that align with your company’s goals. Whether you’re looking to strengthen your brand, enhance client relationships, or boost sales, discover how intentional event design can become a catalyst for growth. Subscribe to the Podcast for more Event Industry Chats!…

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Amplifying Event Engagement: How User-Generated Content Drives Buzz and Builds Community | Epic Events by vFairs | Michael Kamleitner 25:46

23 weeks ago25:46

25:46

We explore how user-generated content (UGC) can supercharge audience engagement for events . Learn how event organizers can leverage social walls, drive authentic conversations, and generate buzz before, during, and after their events. Discover practical strategies to build stronger communities, foster participation, and create memorable experiences with UGC. Subscribe to the Podcast for more Event Industry Chats!…

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The Future of Event Tech: What Works, What’s Next? | Epic Events by vFairs | Vanessa Lovatt 49:22

25 weeks ago49:22

49:22

Combining Vanessa’s insights on data and Event Tech ownership, this topic focuses on how companies can leverage Event Technology to transform collected data into actionable business decisions. It highlights case studies and lessons from the Event Tech World to illustrate best practices. Subscribe to the Podcast for more Event Industry Chats!…

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From Gut Feelings to Data-Driven Decisions: Transforming Event Strategy with Behavioral Insights | Epic Events by vFairs | Nick Borelli 37:59

27 weeks ago37:59

37:59

Explore how vision AI and Gen AI tools like Zenus.ai are helping event organizers separate intuition from facts. Learn how attendee behavior metrics, like dwell rates and sentiment analysis, can lead to actionable insights that drive better decisions. Subscribe to the Podcast for more Event Industry Chats!…

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From Vision to Reality: How Event Design Shapes Attendee Experience | Epic Events by vFairs | Ruud Janssen 33:07

29 weeks ago33:07

33:07

This episode discusses how intentional event design can create meaningful experiences for attendees and stakeholders , with practical applications of the Event Canvas. Also, you can explore the event design trends for 2025 and some notable do’s and don’ts of event design every planner needs to know. Subscribe to the Podcast for more Event Industry Chats!…

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Mastering the Art of Event Marketing: Proven Strategies | Epic Events by vFairs | Rachel Stephan 27:05

33 weeks ago27:05

27:05

Rachel and Younas will dive into the essential elements that make an event truly successful, from the initial planning stages to post-event engagement. Rachel can share her insights on how event organizers can attract the right audience, create impactful experiences, and leverage both traditional and modern marketing strategies to boost attendance and engagement. Together, they’ll cover everything from effective promotion and building buzz to maximizing attendee satisfaction and ensuring long-term event success. Subscribe to the Podcast for more Event Industry Chats!…

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Crafting the Perfect Attendee Journey: Front Sign-Up to Show-Up | Epic Events by vFairs | Leanne Velkey 49:27

35 weeks ago49:27

49:27

Leanne will share how creating a smooth and personalized registration process can make all the difference in the attendee experience. From the moment someone signs up, every touchpoint matters. We’ll chat about how to make the registration journey seamless and personal, setting the stage for a successful event from the get-go. Subscribe to the Podcast for more Event Industry Chats!…

Epic Events by vFairs

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AI’s Role in Shaping Event Brands of the Future: Lessons from Event Tech Live | Epic Events by vFairs | Adam Parry 52:48

37 weeks ago52:48

52:48

Explore how AI will revolutionize the events industry by enhancing attendee engagement, event personalization, and operational efficiency, while also discussing how these advancements impact event branding. Drawing from Adam’s experience with Event Tech Live and Event Industry News, delve into how emerging technologies like AI can help organizers build sustainable, recognizable event brands in a crowded market. What strategies have worked for him, and how can event organizers harness AI to create innovative, memorable event experiences? Plus, your strategy for ETL awards, and how you’ve built that over the past few years. Subscribe to the Podcast for more Event Industry Chats!…

Epic Events by vFairs

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The Power of Content Strategy and Emerging Event Trends: Insights from Skift Meetings | Epic Events by vFairs | Miguel Neves 59:30

39 weeks ago59:30

59:30

Explore how content creation can be a strategic asset for event organizers, driving year-round engagement and extending the lifecycle of event experiences. We will explore Skift Meeting’s approach to creating valuable content that resonates with audiences, from event sessions to industry reports. Additionally, we will uncover five non-obvious event trends for 2024/2025 that are shaping the future of event formats, attendee expectations, and sponsorship models, providing organizers with the tools they need to stay ahead of the curve. Subscribe to the Podcast for more Event Industry Chats!…

Epic Events by vFairs

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How Can Event Tech Foster and Sustain Virtual Communities? | Epic Events by vFairs | Liz Lathan 44:44

46 weeks ago44:44

44:44

In this episode of the Epic Events Podcast , host Muhammad Younas , CEO of vFairs, sits down with Liz Lathan , founder of Club Ichi, to explore the transformative role of event technology in building and sustaining virtual communities. Liz shares her journey of growing a community of 5000+ B2B marketers, and how virtual events have played a crucial role in fostering engagement. Tune in to discover best practices for networking, overcoming common challenges, and leveraging event tech to create meaningful connections in the virtual world. Subscribe to the Podcast for more Event Industry Chats!…

Epic Events by vFairs

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Integrating Entertainment Into Events 48:06

2 years ago48:06

48:06

In today’s dynamic landscape, the role of entertainment in events is more pivotal than ever. Events serve as canvases for creativity, platforms for engagement, and stages for leaving lasting impressions. Whether it’s a corporate gathering, a social celebration, or an unconventional conference, integrating entertainment can elevate the entire experience. Our guest for this episode is Christian Henderson , the director of talent partnerships at G7 Entertainment Marketing. Since beginning his tenure at G7 in 2012, Christian has strategized, negotiated, and executed the appearances of worldwide recognizable talent in large-scale corporate and private events. In this episode, we will cover the following: Discuss the significance of integrating ‘entertainment’ or ‘talent’ into events. Explore the challenges and lessons learned in adapting to the “new normal” for events post-2020, focusing on how talent has adjusted their expectations and contractual arrangements. Share real-world case studies that demonstrate the successful integration of virtual talent opportunities for programs targeting both internal and external audiences. Subscribe to the Podcast for more Event Industry Chats!…

Epic Events by vFairs

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Creating Unconventional Communities 47:20

2 years ago47:20

47:20

Virtual events offer much more than just a space for casual interactions. They have become hubs of knowledge, support, and growth. Whether you’re a professional seeking to expand your network, an enthusiast looking to connect with like-minded individuals, or someone on a quest for unconventional mentorship, online communities are full of opportunities. Catch our conversation with Leanne Calderwood, where we cover: 1. Building Trust in Online Groups: Effective strategies to foster authenticity and trust. 2. Forging Genuine Connections: Turning virtual interactions into real-life relationships. 3. Personal Branding for Success: How it opens doors to unique career opportunities within the right communities. Subscribe to the Podcast for more Event Industry Chats!…

Epic Events by vFairs

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Event Q&A Unleashed With Aaron Kaufman 1:00:25

2 years ago1:00:25

1:00:25

Behind every successful event, there’s a story of meticulous planning, creative thinking, and overcoming challenges. Event professionals, whether orchestrating corporate conferences or community gatherings, navigate a landscape filled with intricacies and unexpected hurdles. Our guest for this episode is Aaron Kaufman , President and CEO of Fifth Element Group, Aaron has set his own path in Toronto and international markets to lead a team in fostering long-term connections for annual growth through live and experiential events of high impact. In this episode, we delve into various aspects of event organizing, addressing your questions on: Overrated trends and their questionable effectiveness in event planning. The lesser-discussed, unglamorous facets of the industry. Common pitfalls that event planners often encounter. The changing landscape due to evolving technology. Real-life challenges and the innovative solutions that led to positive outcomes. Subscribe to the Podcast for more Event Industry Chats!…

Epic Events by vFairs

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Producing Intentional Events 40:02

2 years ago40:02

40:02

Whether planning a corporate conference, community gathering, music festival, or a charity fundraiser, event producers must thoughtfully design each aspect of the event to align with its purpose and resonate with attendees. Creating intentional events requires careful planning, creativity, and an understanding of the audience’s expectations. Our guest for this episode is Aryb Chapman; Founder, CEO, and senior event producer with a remarkable background in theater and film production. Renowned for her innovative and strategic approach, she constantly pushes the boundaries of event production, delivering unforgettable experiences. In this episode, we will cover the following: Understand the importance of establishing clear event objectives and defining the purpose behind each event. Understand the complexities involved in event production and logistics. Delve into the various techniques and innovative ideas for engaging the audience throughout the event. Tips on seamlessly producing intentional events and standing out from the crowd. Subscribe to the Podcast for more Event Industry Chats!…

Epic Events by vFairs

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Best Events of 2022 | CHAPTER 19 | Epic Events by vFairs 28:56

2 years ago28:56

28:56

About the Episode There’s no doubt the event industry is changing daily. With all these changes, it can be pretty challenging to feel up to speed with the latest event trends and technology. As we prepare to welcome 2023, join our team at vFairs for some inspiration as we share with you some of the best events we have seen in 2022. We’re translating real-life success stories into concrete strategies for hosting in-person, virtual and hybrid events in 2023. Join vFairs’ team of in-house experts to discover how you can add a spark to your upcoming events that will make a huge impact going into the New Year. In this episode, we will cover: Some of the best events of 2022 Real-life examples of how customers hit their event goals Latest trends in the event industry Top features used at each event Tips on how to host successful events in 2023 Speakers: Candice is the Director of Event Programming & Creative Services at vFairs. She helps empower customers with the resources they need to create unique experiences and successful events to meet their business goals. Carlos, Sales Manager at vFairs, has been helping corporations, universities & non-profit associations turn big event ideas into memorable, virtually realistic experiences. Wasif enables organizations to conduct hiring efforts virtually. He is a Senior account executive and also leads RFP & sales enablement at vFairs. Head of NORAM Sales at vFairs, Stefany helps organizations design star-studded events that boost ROI and delight attendees. Subscribe to the Podcast for more Event Industry Chats!…

Epic Events by vFairs

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Using Data to Build Your Event Strategy | Epic Events by vFairs 36:24

2 years ago36:24

36:24

About the Episode The event planning industry is no different from the many others that rely heavily on data nowadays. As more and more people around the world rely on their mobile devices, it becomes simpler to collect and use data to shape how they experience events. Our guest for this episode is Nicola Kastner . Prior to launching her consulting practice, Nicola was the Global Vice President of Event Marketing Strategy for SAP. She has led teams through strategic reinventions of event portfolios as they shift their approach from only in-person events to integrated portfolios that include the appropriate mix of physical, digital, and hybrid events. In this episode, we will cover: Importance of data in building event strategy Event auditing for all event types Tips for using data in new ways Speakers: Candice is the Director of Event Programming & Creative Services at vFairs. She helps empower customers with the resources they need to create unique experiences and successful events to meet their business goals. Nicola has designed event portfolios that capture new audiences, drive accelerated business performance, and add customer value in North America, Latin America, Europe, and Asia, giving her a unique understanding of regional nuances' impact. Subscribe to the Podcast for more Event Industry Chats!…

Epic Events by vFairs

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Increase Virtual Event Engagement & Attendance | CHAPTER 21 | Epic Events by vFairs 41:22

2 years ago41:22

41:22

About the Episode Virtual events are not going away. Event marketing platforms have made it possible for organizations to offer more accessible, interactive, and entertaining events than ever before: the problem now is to increase engagement and attendance. Our guest for this episode is Merijn van Buuren , Founder of Event Mender. While helping physical event professionals embrace virtual events during the pandemic, Merijn realized that evaluating different platforms was taking way too much time and that there must be a better way to help determine which platforms would be most beneficial for them. In this episode, we will cover the following: How to make virtual events more engaging Tips to increase attendee engagement at virtual events Do’s and don’ts of virtual events for event organizers Speakers: Candice is the Director of Event Programming & Creative Services at vFairs. She helps empower customers with the resources they need to create unique experiences and successful events to meet their business goals. Merijn van Buuren is the Founder at Event Mender. With Event Mender, he’s developed a tool to take out all the guesswork for event organizers. Subscribe to the Podcast for more Event Industry Chats!…

Epic Events by vFairs

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4 Steps to Mastering Booth Flow | CHAPTER 22 | Epic Events by vFairs 43:48

2 years ago43:48

43:48

About the Episode Representing your business at a trade show is a significant expenditure, but it is also an opportunity to acquire additional awareness, build professional connections, and exhibit your brand. Naturally, there is no foolproof recipe for a successful trade show. However, when you plan in advance, you position yourself for success and are guaranteed wonderful outcomes. Our guest for this episode is Jim Cermak , a professional trade show trainer and consultant. Jim is also the host of the Trade Show University podcast, where he and expert guests give listeners tips, strategies, and expertise to get their Ph.D. in ROI. He understands that the investment of money, time and resources are huge and the need to make these shows work! In this episode, we will cover the following: Tips to attract people to your booth How to make your booth stand out Strategies for a successful trade show Speakers: Candice is the Director of Event Programming & Creative Services at vFairs. She helps empower customers with the resources they need to create unique experiences and successful events to meet their business goals. Jim Cermak is a professional trade show trainer and consultant who finds joy in helping exhibitors, associations, and show organizers make more money and max out ROI at their shows and events. Subscribe to the Podcast for more Event Industry Chats!…

Epic Events by vFairs

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Pros & Cons of AI for Events | CHAPTER 23 | Epic Events by vFairs 36:22

2 years ago36:22

36:22

About the Episode The use of artificial intelligence (AI) in the events sector is on the rise, and this trend comes with a number of advantages and disadvantages. On one side, AI may help automate tasks, boost efficiency and personalization, and give useful insights and data. On the other hand, AI can generate potential risks such as security breaches and lack of human touch. Our guest for this episode is Adam Parry , the co-founder and editor of the event industry’s global online magazine, www.eventindustrynews.com (EIN). On top of this, Adam is also the co-organizer of the Event Technology Awards, a world-renowned awards scheme showcasing the very best in event technology. In this episode, we will cover the following: Use of AI in events Key problems AI can solve Top limitations of AI Speakers: Candice is the Director of Event Programming & Creative Services at vFairs. She helps empower customers with the resources they need to create unique experiences and successful events to meet their business goals. Adam Parry is the co-founder and editor of Event Industry News magazine. As an avid technology evangelist, Adam coupled his 10+ years’ experience in the event industry with his passion for the latest tech trends to co-create Event Tech Live, Europe’s only show dedicated to event technology. Subscribe to the Podcast for more Event Industry Chats!…

Epic Events by vFairs

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Event Sourcing 101 | CHAPTER 24 | Epic Events by vFairs 42:25

2 years ago42:25

42:25

About the Episode Event sourcing helps event planners and organizers select vendors that are a good fit for their events. It’s the key ingredient to crafting a memorable experience for your attendees that leaves them feeling excited and engaged. Our guest for this episode is Evan Babins , an event producer with over a decade of corporate and private event experience working on events worldwide. Evan has worked in agency and client-side roles making him an incredibly well-rounded event professional. In this episode, we will cover the following: Tips for event sourcing How to best select vendors Challenges with event sourcing Top 3 event sourcing strategies Speakers: Candice is the Director of Event Programming & Creative Services at vFairs. She helps empower customers with the resources they need to create unique experiences and successful events to meet their business goals. Evan Babins is a trendsetting event producer with over a decade of corporate and private event experience working on events worldwide. He is famous for working on events for cutting-edge global brands. Subscribe to the Podcast for more Event Industry Chats!…

Epic Events by vFairs

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Business Events as a Force for Good | CHAPTER 25 | Epic Events by vFairs 26:09

2 years ago26:09

26:09

About the Episode Business events have the potential to drive positive social and environmental impact, in addition to their primary purpose of bringing people together for business outcomes. From promoting sustainability practices to supporting local communities, the potential of business events to catalyze positive change is immense. Our guest for this episode is Chetan Shah , CEO & Founder micebook.com. With more than two decades of experience at MICE and a proven track record in successfully building and managing projects, Chetan’s expertise and extensive industry network bring valuable insights to the team. In this episode, we will cover the following: Sustainability and actions being taken to address it Role of agencies and clients in promoting sustainability in business events The future outlook for business events as a force for good and sustainability Speakers: Candice is the Director of Event Programming & Creative Services at vFairs. She helps empower customers with the resources they need to create unique experiences and successful events to meet their business goals. Chetan is the founding father of micebook. With over 20 years’ MICE experience and a track record for building and managing highly successful projects, he brings a wealth of industry knowledge and connections to the team. Subscribe to the Podcast for more Event Industry Chats!…

Epic Events by vFairs

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How TikTok Can Boost Event Attendance | CHAPTER 26 | Epic Events by vFairs 32:39

2 years ago32:39