))
065: From Good to Unforgettable: Transforming Your Esthetics Business
Manage episode 479030601 series 3588077
Content provided by Kari Jo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kari Jo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What separates a good esthetician from one who commands premium prices and has clients raving about their business? The answer lies not in the technical skills, but in crafting an unforgettable client journey from the first point of contact through long-term relationship building.
I'll never forget the moment that transformed my already successful esthetics business into something extraordinary. After bringing luxury hair extensions into my practice, I witnessed firsthand how a meticulously designed customer experience could justify premium pricing of $1,700-$3,000 per service. The revelation was immediate: if I applied this same framework to my esthetics services, I could elevate them from merely good to truly unforgettable.
The eight-touch-point framework I developed has become the foundation for creating exceptional client experiences. From how potential clients discover you online (hint: before-and-afters aren't enough), to the critical reassurance period between booking and arrival, to the often-neglected follow-up process—each touch point presents an opportunity to differentiate yourself. Most estheticians view treatments as one-time transactions rather than building blocks in an ongoing transformation story. By mapping the complete journey—including celebrating client milestones and creating shareable moments that turn clients into advocates—you can command higher prices while delivering experiences clients can't help but talk about.
Remember, technical expertise may get clients in the door, but an extraordinary journey keeps them coming back and brings their friends with them. If you're ready to stop competing on price and start standing out through experience, it's time to intentionally craft each touch point of your customer journey. Your clients deserve more than just good service—they deserve an unforgettable transformation that makes them feel valued at every step.
Want to discuss how to implement this framework in your specific business? Book a free coaching call with me and discover how to elevate your client experience to justify premium pricing while building a sustainable, client-focused brand that stands the test of time.
To learn more about coaching please visit: https://www.karijopatterson.com
Connect with me on your fav social platform:
Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com
Chapters
1. Introduction to Creating Unforgettable Services (00:00:00)
2. The Hair Extension Luxury Experience Revelation (00:02:22)
3. The 8 Touch Points Customer Journey (00:06:56)
4. Client Follow-Up and Building Relationships (00:11:15)
5. Creating Advocates and Final Thoughts (00:17:39)
6. Episode Closing and Call to Action (00:20:16)
74 episodes
Share
