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067: From Solo Esthetician to Sales Rep: How to Grow Beyond the Treatment Room with Kelly from Dermalogica
Manage episode 481164138 series 3588077
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Skincare industry veteran Kelly shares her 16-year journey from esthetician to sales representative at Dermalogica, revealing what the job really entails and how spa owners can maximize these valuable relationships.
• Sales rep careers require passion, industry knowledge, and planning abilities
• No two days are the same when managing territories across multiple states
• Sales reps aim to support business owners, not just take product orders
• Schedule regular meetings with your rep and don't wait to ask important questions
• Keep retail products in stock rather than dropshipping for best client experience
• Top retailers consistently discuss products throughout the client journey
• Offer clients options to "walk, jog, or sprint" toward their skincare goals
• Plan seasonal promotions months in advance with your rep's guidance
• Sales reps have access to your purchasing data to help set strategic goals
• Building relationships with reps gives you access to free education and resources
Reach out to Kelly on Instagram to learn more about the sales representative career path or how to maximize your relationship with your current skincare rep. IG: @kellydermalogica. FB: Kelly Dermalogica
To learn more about coaching please visit: https://www.karijopatterson.com
Connect with me on your fav social platform:
Instagram: https://www.instagram.com/kari.jo.patterson
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Links You May Want to Check out:
Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com
Chapters
1. Meet Kelly: From Esthetician to Sales Rep (00:00:00)
2. Day in the Life of a Skincare Rep (00:09:33)
3. How to Best Utilize Your Sales Rep (00:15:15)
4. Drop Shipping vs. In-House Retail (00:18:18)
5. Secrets of Successful Retail Sales (00:22:48)
6. Planning for Success with Your Rep (00:30:27)
74 episodes
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