Event Marketer's Toolbox podcast

52:03

In this insightful episode of Event Marketer’s Toolbox , hosts Chris Dunn and Dana Esposito sit down with award-winning journalist and events industry insider Danica Tormohlen to dive into the real-time trends shaping the trade show and live event space in 2025. With over 25 events already under her belt this year, Danica offers a ground-level view of how both exhibitors and attendees are evolving—from rising expectations to personalization, wellness, hybrid experiences, and the redefinition of value. This is the episode to listen to if you're planning a trade show presence this year and want to stay ahead of what attendees actually want . 🔹 Younger Attendees Are Redefining the Show Floor The surge of Gen Z and Millennial attendees is driving a shift toward more experiential, informal, and interactive booth activations . These audiences crave participation, not pitches. 🔹 Personalization Isn't Optional Anymore Today’s attendees want freedom: to create their own agendas, explore quiet zones, and even customize their meal plans. The era of back-to-back programming is over—attendees need space to connect, decompress, and choose their own journey. 🔹 Exhibitors Are Missing Easy PR Wins Danica notes too many brands ignore pre-show and on-site PR opportunities. At a minimum, brands should plan: A post-show press release Live booth content Social updates during set-up and on show days 🔹 Creative Networking Beats Traditional Happy Hours From dirty soda bars to Harley-themed activations and sun salutation yoga , exhibitors and show organizers are pushing past the cocktail hour. Attendees want meaningful moments and healthier options that reflect their values. 🔹 Support for Women in Exhibitions Is Growing Danica shares insights into the Women in Exhibitions Network – North America , offering education, mentorship, and real connection for women across the industry. Monthly meetups, high-level guests, and in-person events are creating real momentum. 🟧 “You can spend all this time building an amazing booth… but if no one knows you’re there, you’ve missed the opportunity.” 🟧 “Even the more experienced generation wants personalization. We expect what we enjoy as consumers to show up in our business lives too.” 🟧 “It's not about alcohol anymore—it’s about intentional, inclusive experiences. Attendees want options.” 🟧 “We need to talk to top exhibitors sooner and partner up—on keynotes, activations, and shared storytelling.” Danica Tormohlen gave us a roadmap for where the industry is right now —and where it's heading fast. Whether you’re an exhibitor looking to upgrade your presence or a planner rethinking your strategy, the message is clear: make it personal, make it purposeful, and plan smarter 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive 📅 Join us LIVE every Friday at 10 AM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!…

Event Marketer's Toolbox

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EMT #16 with Neil P. Rogers - How Small Touches Create Big Wins at Trade Shows 46:13

15 days ago46:13

46:13

In this episode of Event Marketer’s Toolbox , Neil P. Rogers , a marketing and sales expert with over 37 years of experience, shares powerful insights on how small yet impactful gestures can create significant results at trade shows. Neil draws on his extensive background in sales, promotional products, and his experience as a bartender to offer fresh perspectives on how event marketers can engage attendees and maximize ROI at trade shows. From using creative pre-show mailers to ensuring proper booth staff training, Neil walks listeners through effective strategies to elevate their event marketing game. 🔹 The Power of Lumpy Mailers (Dimensional Mail) Lumpy mailers, or dimensional mail, are incredibly effective for grabbing attention and driving traffic to your booth. These physical mailers have an exceptional open rate, as people are compelled to open them due to their unique shape. “When a box shows up or a dimensional piece of mail, guess what? They're gonna open that thing. The open rate is a hundred percent.” 🔹 Using AI to Enhance Engagement Neil discusses how combining traditional marketing tactics with AI can make a difference. For example, using a promotional item with a QR code that leads to a chatbot or landing page can encourage more interaction long after the event. “The engagement starts right away and lasts long after the show.” 🔹 Hospitality at Trade Shows Treating attendees with the same care and hospitality you’d give a guest at a bar or restaurant can make a lasting impact. This mindset, centered around kindness and attentiveness, translates into better engagement and follow-ups. “How do you want to be treated? If you've come to a show, how do you want to be treated?” 🔹 Personalization Wins Small personalized touches, like including the recipient’s name in a piece of promotional material (e.g., a calendar with their name on it), go a long way in making your audience feel valued. “The sweetest sound somebody ever hears is their name.” 🔹 Post-Show Follow-Up: Go Beyond Emails Follow up with prospects after the show in a way that makes them feel valued. Sending handwritten notes or including a small “lumpy” piece can differentiate your brand and leave a lasting impression. “Shoot for a hundred percent. If somebody came by your booth, follow up in some form or fashion. Don’t be lazy.” Neil P. Rogers offers timeless sales advice that resonates just as much at trade shows as it does in everyday business. The key takeaway from this episode is simple: small touches, whether it's a lumpy mailer, a personalized gift, or a genuine interaction, can create big results. It’s the little things that make the difference between a forgettable experience and one that drives long-term success. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive 📅 Join us LIVE every Friday at 10 AM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!…

Event Marketer's Toolbox

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EMT #15 with Jim Cermak - Trade Show Wins: What Exhibitors Need to Know 46:09

21 days ago46:09

46:09

In this episode, we dive deep into how to maximize trade show results with Jim Cermak, founder of Trade Show University. With over 30 years of experience in the trade show industry, Jim shares his insights on everything from goal-setting to booth strategy, helping exhibitors boost their ROI and avoid common pitfalls. 🔹 The Importance of Goal Setting Jim emphasizes that setting specific, measurable goals is essential for success. Vague goals like “get as many leads as possible” won’t cut it. It’s crucial to define clear targets for each trade show—whether it’s the number of qualified leads, meetings, or competitor research. Jim even developed a specialized course to help exhibitors with goal-setting. 🔹 Understanding Your Audience Jim underscores the importance of knowing your audience—what are their pain points, needs, and hot buttons? Tailoring your message to meet the needs of the people you're engaging with is vital for making meaningful connections and ultimately driving results. 🔹 Training Your Staff Every team member should have a clear role at the event. It’s important to delegate tasks so that everyone is contributing to the show’s success, from gathering competitive intelligence to engaging attendees and even helping with follow-ups post-show. 🔹 Marketing to Drive Traffic Before, during, and after the event, effective marketing is crucial to drive people to your booth. Social media, email lists, and show-specific marketing resources should be utilized to create buzz and increase foot traffic. Don't just rely on the event’s marketing materials. 🔹 Follow-Up Strategy Jim advises creating a follow-up plan ahead of time. Automate as much as possible but personalize outreach based on the quality of interactions. Timely follow-ups can make the difference between securing a lead and losing out to a competitor. 🔹 Continuous Improvement Jim encourages exhibitors to continually assess and improve their trade show strategy after each event. Whether it’s modifying booth setup or revising engagement strategies, making adjustments can help improve performance at future events. "If you don't set goals for your trade shows, you'll never know if you were truly successful." "Set specific, measurable goals that can be tracked and met. It's not just about leads; it's about gathering valuable insights." "Every person on your team should know their role and be trained to represent your brand and engage with your audience." "You don’t know what you don’t know—reach out to a coach or consultant to make sure you’re covering all your bases." Jim Cermak’s insights offer practical strategies to help exhibitors and event marketers not only survive but thrive at trade shows. From setting clear goals and understanding your audience to training your team and creating a robust follow-up strategy, Jim’s roadmap to trade show success will ensure you're maximizing your event investment and making a real impact. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive 📅 Join us LIVE every Friday at 10 AM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!…

Event Marketer's Toolbox

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EMT #14 with Ed Marsh - Maximizing Event ROI: What Sales Must Do Before, During & After 42:05

28 days ago42:05

42:05

In this episode of Event Marketer’s Toolbox , Chris Dunn and guest co-host Dana Esposito are joined by B2B growth strategist Ed Marsh for a no-nonsense conversation on where most brands fall short when it comes to making their event investments actually pay off. From planning ahead to post-show accountability, Ed breaks down how to align sales and marketing to drive measurable results—and what happens when you don’t. Whether you’re in sales, marketing, or event execution, this episode delivers a framework for transforming trade show tactics into a real business growth engine. Know Why You’re Going Too many companies book a booth because "we always do." Ed stresses the importance of aligning your event presence with real business goals. Are you there to meet existing clients? Generate new leads? Explore partnerships? Recruit talent? Clarifying your objective not only guides your pre-show planning but also shapes your messaging, KPIs, and team expectations. Sales Needs a Pre-Show Plan Ed laid it out clearly: sales shouldn’t just show up—they should show up prepared . That means identifying strategic accounts, scheduling on-site meetings in advance, and preparing messaging that connects with attendees’ business pain points. Reps should know who they want to see, what conversations they want to start, and how they’ll stand out from the noise. Without this, you’re just hoping for traffic—not driving it. The Booth Is Just One Piece of the Puzzle What happens at the booth should be part of a larger strategy. Ed emphasizes that it’s not about having the flashiest booth—it’s about having meaningful conversations. Train your team to ask better questions and gather deeper insights: Why did someone stop by? What problem are they trying to solve? How urgent is it? That context is gold for post-event follow-up and sales conversion. Follow-Up Starts During the Event, Not After Ed points out a major gap: most follow-up begins after the event—by then, you’ve lost momentum. He recommends activating follow-up workflows during the event while conversations are still fresh. This can mean sending same-day thank-you emails, scheduling next steps on the spot, or even recording quick personalized videos. That immediacy reinforces your message and builds trust. Don’t Just Track Leads—Track Accountability According to Ed, post-show follow-up is where sales discipline breaks down. Most teams only follow up on a fraction of their leads. His advice? Treat leads like pipeline opportunities—not just marketing metrics. Set expectations for timely follow-up, assign clear ownership, and implement tracking systems. If reps don’t follow through, there should be real consequences. Otherwise, all your event investment goes to waste. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive 📅 Join us LIVE every Friday at 10 AM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!…

Event Marketer's Toolbox

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EMT #13 with Sean Gannet - Planning with Purpose: Using Storytelling to Inspire Action at Events 41:33

5 weeks ago41:33

41:33

In this episode of Event Marketer’s Toolbox , Chris Dunn and Caitlin Carey sit down with Sean Gannet , Executive Producer and Chief Story Technician at SFG Productions , to explore how storytelling can shape every element of an event—from the agenda to the follow-up strategy . Drawing from his work with TED, Software AG, and other major brands, Sean breaks down how viewing attendees as the “hero” of the event journey leads to more immersive, intentional, and effective experiences. Whether you're working with a large budget or making the most of limited resources, this episode is packed with practical insights you can apply to your next show . Structure Your Event Like a Story Think of your event as a journey with your audience as the hero. Plan each stage—before, during, and after—to drive emotional engagement and real transformation. Set Clear Goals from the Start Events should promise and deliver value. Ask: how will attendees be different after this experience? Communicate this clearly in pre-event touchpoints. Be the Mentor, Not Just the Organizer Trust-building starts early. From speaker choices to pre-event content, position your brand as the reliable guide to help attendees reach their goals. Add Emotional Weight, Not Just Information Include moments that connect with the heart, not just the head—like powerful stories, authentic speakers, and purpose-driven themes. Create Resonance After the Lights Go Down Don’t let the impact end on-site. Follow through with thoughtful content, messaging, and support that keeps attendees connected to their transformation. This episode challenges marketers to rethink their approach to event planning—not as a checklist, but as a crafted story. Sean’s storytelling framework gives you a roadmap to build events that don’t just inform—they inspire action and deepen connections. Whether you're leading an internal meeting or a massive trade show, there’s something here to elevate your strategy. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive 📅 Join us LIVE every Friday at 10 AM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!…

Event Marketer's Toolbox

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EMT #12 with Vanessa O'Connor - Field Marketing That Works: Building Community, Connections & ROI 40:49

6 weeks ago40:49

40:49

Why do some events thrive while others struggle to get attendees to show up? In this episode of Event Marketer’s Toolbox , Vanessa O’Connor joins Chris Dunn & Caitlin Carey to break down what makes events worth attending in a world full of distractions. From field marketing strategies to white-glove experiences, Vanessa shares how to create high-impact events that drive engagement, build relationships, and deliver lasting value. Attendees need a reason to show up The biggest challenge in event marketing today isn’t planning logistics—it’s getting people to commit. Attendees don’t just register for content; they register for connections. When deciding whether to attend an event, one of the first things people ask is: Who else will be there? If they don’t see clear networking or relationship-building opportunities, they’re far less likely to show up. 📌 Pro Tip: Promote attendee lists, industry leaders, and curated networking opportunities to increase attendance rates. People want to know they’ll be surrounded by like-minded professionals and valuable contacts. Field marketing is the ultimate engagement tool With so much of today’s communication happening online, face-to-face interactions are more valuable than ever. Field marketing events, small executive gatherings, and VIP experiences help strengthen relationships in a way that digital marketing never will. 📌 Pro Tip: Instead of thinking about events as isolated activations, integrate them into the sales and marketing funnel. Use in-person experiences to warm up leads, re-engage existing customers, and create new business opportunities. The power of personalization Mass invites don’t work. If you want decision-makers and executives to attend your event, you need to personally invite them—and make them feel like they truly belong. 📌 Pro Tip: Successful event marketers use: Pre-event calls and tailored outreach to explain why the event is valuable to each guest Curated guest lists that prioritize high-value attendees Personalized follow-ups to confirm attendance and reinforce why they should be there White-glove experiences make a difference The small details matter. A well-thought-out venue, seating plan, and overall attendee experience can be the difference between an event that feels transactional and one that builds real connections. 📌 Pro Tip: White-glove experiences don’t mean expensive. Simple touches—like a personalized welcome, custom event materials, or introductions to the right people—help attendees feel valued and make the event more memorable. ROI isn’t just about closed deals Event success isn’t always measured in immediate sales. Building relationships, driving referrals, and creating long-term brand impact are just as important—and often lead to bigger business opportunities down the line. 📌 Pro Tip: Shift your event ROI mindset from 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive 📅 Join us LIVE every Friday at 10 AM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!…

Event Marketer's Toolbox

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EMT #11 with Jim Panagas - Beyond the Booth: Creating Meaningful Connections at Trade Shows 43:11

7 weeks ago43:11

43:11

Your booth is set up, your team is ready—but is your messaging actually stopping attendees in their tracks ? In this episode of Event Marketer’s Toolbox , Jim Panagas , founder of Corporatevoice , joins Chris Dunn & Caitlin Carey to break down how to craft messaging that grabs attention, engages attendees, and drives real post-show conversations. Your booth has 3-5 seconds to make an impact If attendees can’t immediately understand who you are and what you do, they’ll walk right past your booth. Messaging needs to be clear, compelling, and visitor-focused . Stop leading with “May I help you?” Instead of a generic opener, ask attendees why they came to the show, what business challenge they’re trying to solve, or even something fun and unexpected . Conversations should feel natural, not forced. Live engagement is back in a big way Post-pandemic, attendees crave human interaction . Live presentations, interactive booths, and in-person demos are making a major comeback. Technology is great, but connection is key. Trade shows are a sales tool—but not just for closing deals A booth should be treated like a temporary branch office , bringing together prospects, partners, and industry peers. It’s a space for relationship-building, not just transactions. Extend event impact beyond the show floor Event marketers should think about pre-show buzz, live engagement, and post-show follow-up. Video content, social media, and internal communications can all amplify the reach of an event long after it ends. A trade show booth is more than a backdrop—it’s your brand’s story in action . With the right messaging, engagement strategies, and follow-up, your event presence can drive long-term business impact. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive 📅 Join us LIVE every Friday at 10 AM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!…

Event Marketer's Toolbox

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EMT #10 with Jon Selig - Why Humor Works: Engaging Attendees & Driving Better Conversations 45:18

8 weeks ago45:18

45:18

Most trade show booths look the same—generic pitches, aggressive badge scanning, and forced conversations. But what if humor could change that? In this episode of Event Marketer’s Toolbox , Jon Selig , a former enterprise sales pro turned stand-up comedian, joins Chris Dunn & Caitlin Carey to explore how humor can break the ice, make brands more memorable, and create real engagement at events. Why Humor Works in Event Marketing Trade shows are overwhelming—attendees walk past hundreds of booths in a single day. Humor can stop them in their tracks, create an emotional connection, and make interactions feel natural rather than forced. When done right, humor grabs attention, establishes trust, and makes people more likely to engage with your brand. The “Pitch-Slap” Problem & How to Fix It Most exhibitors start conversations by immediately launching into a sales pitch—what Jon calls a “pitch-slap.” It’s a surefire way to turn people off. Instead, humor can help disarm prospects, create curiosity, and lead into a real conversation. The goal isn’t to tell a joke for the sake of it, but to use humor to make the prospect feel seen and understood. How to Make Trade Show Booths More Engaging A flashy booth alone won’t draw in the right people—your messaging and approach matter more. Jon breaks down simple ways exhibitors can use humor to stand out in a crowded room: Using fun, attention-grabbing signage that highlights customer pain points in a relatable way Training booth staff to lead with curiosity instead of a pitch Creating an inviting, conversational environment instead of an aggressive sales zone Crafting the Right Kind of Humor A well-placed joke can make your brand more approachable and memorable, but humor needs to be strategic and relevant: Make it about the audience – The best humor is rooted in your prospects’ challenges and frustrations Keep it natural – Over-rehearsed or forced humor can backfire. It should feel conversational, not like a comedy set Test and refine – Not every joke lands. Just like in stand-up, testing different angles helps refine what resonates Beyond the Booth: Using Humor in Sales & Marketing Humor isn’t just for the trade show floor—it can be a powerful tool across sales outreach, email campaigns, social media, and presentations. Jon shares how well-crafted humor can: Make cold emails more engaging and increase response rates Break down barriers in networking and build stronger relationships Help sales teams stand out in competitive industries Humor isn’t about being a stand-up comedian—it’s about connecting with your audience in an authentic, human way. Whether at a trade show, in sales outreach, or on a keynote stage, using humor to highlight 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive 📅 Join us LIVE every Friday at 10 AM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!…

Event Marketer's Toolbox

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EMT #9 with Liz Lathan - Beyond One-Off Events: How to Build Impact, Influence, and Lasting Engagement 43:32

9 weeks ago43:32

43:32

Turning an event into an engaged, long-term community takes strategy, consistency, and the right approach. In this episode of Event Marketer’s Toolbox , hosts Chris Dunn and Caitlin Carey sat down with Liz Lathan , co-founder of Club Ichi , to explore how event professionals can move beyond one-time gatherings and build lasting connections. Events as a Revenue Driver, Not a Cost Center Many event marketers struggle to justify budgets to leadership. Liz shared how aligning events with the buyer’s journey —from awareness to conversion—helps prove their ROI. The Power of Personalization Small details create big impact. From capturing attendees’ hotel loyalty numbers for VIP treatment to giving them session choices, personalization builds deeper engagement. Creating Year-Round Community Engagement The 5 S’s of community-building: Show – A top-of-funnel engagement channel (YouTube, podcast, newsletter). Site – A digital hub (Slack, private forum). Series of Gatherings – In-person & virtual events throughout the year. Sounding Board – A small advisory group to guide the community. Shareable Moments – Encouraging members to share their experiences. Audience Acquisition: The Hardest Part of Events With attendees waiting until the last minute to register, Liz emphasized the need for 18-21 touchpoints across different channels to drive action. The 5 C’s of Event Design To create memorable, community-driven events, focus on: Care – Passion for your event translates to attendees. Collaborate – Give attendees ways to work together. Co-Create – Involve them in shaping the event. Converse – Make sessions interactive, not one-way lectures. Connect – The goal is real, lasting relationships. Liz didn’t just share insights—she provided a blueprint for event professionals looking to build a true community around their events. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive 📅 Join us LIVE every Friday at 10 AM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!…

Event Marketer's Toolbox

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EMT #8 with Matt Beran - Building a Customer-Centric Event Experience 42:18

10 weeks ago42:18

42:18

In this episode of Event Marketer’s Toolbox , Matt Beran , IT service expert and host of Ticket Volume , joins Chris Dunn & Caitlin Carey to break down what separates great events from forgettable ones. With over 23 years in customer service and IT service management, Matt shares his firsthand experience attending and speaking at events worldwide. The Two Essentials for a Great Event – Content and networking. Attendees want valuable learning experiences and opportunities to build real connections. But does your event actually facilitate both? Trade Shows as Team Reunions With remote work on the rise, events are no longer just about meeting prospects—they’re a rare opportunity for colleagues to connect in person. Are you creating spaces that foster deeper relationships? How to Design a Booth That Works Stop overwhelming attendees with too much text and flashy visuals. Your booth should answer one simple question in seconds: "What do you do?" The Best Networking Doesn’t Happen by Accident Events can’t just assume networking will happen in the coffee line. Smart planners design intentional opportunities—from industry-specific lunch tables to structured discussions that get people talking. The Power of Community-Based Marketing The best events don’t end when the doors close. Building a real community around your event ensures that the conversations (and brand impact) continue all year long. A successful event isn’t just about putting people in a room—it’s about creating moments that matter. Whether you’re designing a trade show booth, planning networking opportunities, or thinking about post-event engagement, the key is intentionality. Matt reminds us that the best events feel purposeful, welcoming, and engaging—because when you build a real community, your brand impact lasts long after the event is over. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive 📅 Join us LIVE every Friday at 10 AM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!…

Event Marketer's Toolbox

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EMT #7 with Adam Centamore - Savor the Experience: Elevating Corporate Events with Culinary Creativity 33:01

11 weeks ago33:01

33:01

In this episode of Event Marketer’s Toolbox , Adam Centamore of Eat, Drink, Learn joined Chris Dunn & Caitlin Carey to explore how culinary experiences can elevate corporate events. Adam shared his expertise in designing intentional food and beverage moments that go beyond just serving meals—they create connection, engagement, and storytelling opportunities. Start with the Event’s Purpose Every great culinary experience starts with understanding the event’s goals. Is the food meant to reinforce a brand message? Provide a moment of relaxation between seminars? Encourage networking? Adam emphasizes that asking the right questions upfront helps shape an experience that aligns with the bigger picture rather than just filling a slot in the schedule. Storytelling Through Food Attendees connect more deeply with a meal when they know the story behind it. Adam focuses on highlighting the farmers, artisans, and producers who make the ingredients special. Whether it’s a small-batch cheese maker or a winemaker using sustainable practices, these stories create an emotional connection that transforms eating into an experience. Interactive Culinary Engagements Instead of passive dining, interactive elements can turn food into a team-building opportunity. Adam shared examples like charcuterie board competitions, where teams design their own display based on artistic principles, or trivia-based wine and cheese tastings that get attendees talking and thinking together. These activities drive engagement and create memorable moments. The Shift Away from Alcohol-Heavy Events More corporate gatherings are embracing non-alcoholic beverage options as health-conscious trends rise. Adam discussed how creative mocktails, tea pairings, and coffee cuppings are replacing traditional cocktail hours, giving attendees more inclusive options while still maintaining the elegance and complexity of a well-crafted drink. Food as a Trade Show & Event Activation Tool Attracting attendees to a trade show booth or branded activation is always a challenge, but food is an instant conversation starter. Adam explained how strategically placed chocolate tastings, locally sourced food offerings, and customized culinary experiences can draw people in and connect them with a company’s story in a more engaging way. This episode highlighted how food can be much more than a catering decision—it can be a powerful engagement tool when approached with strategy and creativity. Whether you're hosting a small corporate retreat or a large-scale trade show activation, integrating culinary experiences that are intentional, interactive, and meaningful will leave a lasting impact on attendees. Watch the full episode for more insights from Adam Centamore! 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive 📅 Join us LIVE every Friday at 10 AM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!…

Event Marketer's Toolbox

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EMT #6 with Tyson V - Creating AWE-Inspiring Digital Experiences 42:11

12 weeks ago42:11

42:11

In the latest episode of Event Marketer’s Toolbox , hosts Caitlin Carey and Chris Dunn explored the transformative role of digital experiences in trade shows and corporate events. Joined by digital strategist Tyson Vasapoli of Blue Hive Exhibits , they uncovered key insights on how digital elements can enhance storytelling, capture attendee interest, and provide valuable data. Digital is More Than Just Screens From LED walls to interactive touchpoints, every exhibit today has a digital component. But as Tyson pointed out, it’s not about technology for technology’s sake—it’s about integrating digital elements that enhance the storytelling process and create meaningful engagement. Create Moments of Awe and Wonder Great digital experiences captivate audiences by tapping into emotions like awe and curiosity. Tyson shared how an early fascination with Jurassic Park led him to explore digital storytelling, emphasizing the power of immersive and unexpected moments in booth design. Use Digital to Extend Event Lifecycles Events shouldn’t end when the lights go down. Digital platforms, such as microsites and interactive content, allow attendees to stay engaged before, during, and after the event—providing continuous touchpoints that build long-term relationships. Leverage Data to Optimize Engagement Interactive displays don’t just engage attendees—they collect invaluable insights. Through heat maps and touch interactions, event planners can analyze which content resonated most, helping refine strategies for future activations. Blend Physical and Digital for Maximum Impact One of Blue Hive’s standout activations combined a high-tech interactive experience with a simple, tactile element—ping pong balls. Attendees selected a color-coded ball that reflected their interests, allowing exhibitors to capture organic engagement in a fun and seamless way. The conversation reinforced the importance of strategic digital integration in events. It’s not about adding flashy screens—it’s about crafting thoughtful, interactive experiences that resonate with attendees and leave a lasting impression. As the industry evolves, embracing digital in a way that feels natural and purposeful will be key to driving event success. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive 📅 Join us LIVE every Friday at 10 AM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!…

Event Marketer's Toolbox

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EMT #5 with Brendon Hamlin - The Storyteller’s Toolbox: Elevating Events with Video 47:42

13 weeks ago47:42

47:42

In this episode of Event Marketer’s Toolbox , hosts Caitlin Carey and Chris Dunn sit down with Brendon Hamlin of Hamlin Creative to explore the role of video in event marketing. Brendon shares insights from his extensive career in film, television, and experiential marketing, emphasizing how storytelling through video can amplify brand experiences beyond the event itself. Video is More Than Documentation Many brands treat video as an afterthought, but planning early allows for storytelling that extends the event’s impact rather than just recording what happened. Capturing the Right Moments Requires Strategy On-site experiences are fleeting. A clear plan and shot list ensure that event video captures the essence of brand interactions instead of just footage. Maximizing Content for Evergreen Use Event footage isn’t just for a single recap video—it can be repurposed across social media, internal marketing, and future event promotions, making the investment much more valuable. Smartphone Filming Can Work—If Done Right While high-end cameras produce the best quality, learning how to properly use a phone for content creation can help brands capture compelling visuals on the fly. Supporting Local Communities Through Events Brendon also shares the story of Asheville’s recovery from severe flooding, highlighting how video and storytelling played a role in rallying support for small businesses. Great event marketing doesn’t just happen in the moment—it lives on through video. Whether it’s capturing brand activations, customer testimonials, or behind-the-scenes stories, integrating video early in event planning ensures a bigger and longer-lasting impact. Are you incorporating video into your event marketing strategy? 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive 📅 Join us LIVE every Friday at 10 AM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!…

Event Marketer's Toolbox

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EMT #4 with Dana Esposito - From Strategy to Show Floor: Custom Exhibit Insights 43:07

14 weeks ago43:07

43:07

In this episode of Event Marketer’s Toolbox , hosts Chris Dunn and Caitlin Carey are joined by guest Dana Esposito , a seasoned expert in experiential and functional design. Together, they explore the intersection of creativity and strategy in event marketing. Dana shares valuable insights on crafting memorable events, solving client challenges, and fostering trust through storytelling and team building. Start with the Problem Great design begins with understanding the client’s specific challenges. Identifying the “why” behind each project sets the stage for meaningful, tailored solutions. Storytelling as a Strategic Tool Storytelling isn’t just creative—it’s a powerful way to connect with audiences and convey brand values. Learn how to infuse your events with narratives that resonate. Teamwork Makes the Dream Work Building a strong team is critical to executing complex events. Open communication and mutual trust ensure every stakeholder is aligned and invested in success. Streamline for Success Efficient processes save time and resources, allowing you to focus on delivering impactful experiences. Strategies for simplifying workflows can elevate your event management approach. Think Big with Multi-Show Strategies A cohesive strategy for multi-trade show programs ensures consistency and maximizes brand impact across multiple events. Chris, Caitlin, and Dana deliver a masterclass in turning creative vision into actionable strategy. By focusing on storytelling, collaboration, and streamlined execution, you can craft events that not only meet but exceed client expectations. For more practical tips and insights, watch the full episode and get inspired to Engage. Excel. Execute. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive 📅 Join us LIVE every Friday at 10 AM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!…

Event Marketer's Toolbox

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EMT #3 with Emily Knight - How To Elevate Events with Anticipation, Emotion + Impact 41:00

15 weeks ago41:00

41:00

In this episode, hosts Caitlin Carey and Chris Dunn are joined by Emily Knight , founder of EFK Event Strategies, to discuss creating impactful and memorable events. Emily shares insights from her 20+ years of experience in the Boston event industry, covering her journey from hospitality to launching her own business. They explore themes, attendee experiences, and strategic planning for both nonprofit and corporate events. Start with Goals: Emily emphasizes the importance of defining the event’s goals upfront. For nonprofits, success often revolves around fundraising, while corporate events may prioritize productivity, launches, or team engagement. Attendee-Centered Planning: Every element, from parking to the event’s conclusion, impacts how guests perceive the experience. A seamless and thoughtful journey can leave a lasting impression. The Power of Themes: A strong theme can tie an event together and amplify its impact. Emily shared a literary-themed retirement event that incorporated creative elements like book-page chandeliers and immersive designs to honor the honoree. Incorporate Surprise and Delight: Memorable moments, such as living statues or unexpected performances, capture attention and enhance attendee engagement. These unique activations also drive social media buzz and brand visibility. Discovery and Communication: The discovery phase is essential for understanding a client’s vision, preferences, and constraints. Regular, clear communication ensures alignment and helps overcome challenges like tight budgets or shifting goals. This episode underscores the art and strategy behind exceptional event planning. By focusing on attendee emotions, clear objectives, and creative storytelling, event professionals can deliver experiences that resonate deeply. Emily’s insights remind us that thoughtful details and authentic connections are key to success. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive 📅 Join us LIVE every Friday at 10 AM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!…

Event Marketer's Toolbox

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EMT #2 with Chris Dancy - Show Me the Results: How to Prove Your Event’s Worth 35:17

16 weeks ago35:17

35:17

This episode of Event Marketer’s Toolbox dives into the critical challenge of demonstrating the ROI of events. Hosts Caitlin Carey and Chris Dunn welcome industry pro and data expert Chris Dancy , known as the "world’s most connected human," to discuss how data-driven strategies can empower event marketers to elevate their impact. Dare Table’s Evolution Chris Dancy shared insights from his successful event series, Dare Table, emphasizing the journey from modest beginnings to a $100,000 global gathering. His innovative use of Airtable for event management showcases how technology and creativity can transform the attendee experience. Understanding True Costs Event success goes beyond budgets and attendance numbers. Chris introduced the concept of calculating the "fully burdened cost," including emotional and physical tolls on team members, giving planners a more holistic view of event impacts. Embracing Subjective Metrics Surveys capturing pre-, during, and post-event sentiments from stakeholders provide invaluable data. From attendee feedback to team well-being, subjective insights help refine strategies and prove event value. The Power of People Events thrive on engagement. Chris emphasized sending captivating, personable team members who can make lasting impressions—moving beyond gimmicks to authentic human connection. Future-Proofing ROI Measurement With advanced integrations like AI-driven attendee profiling and real-time Salesforce updates, Chris demonstrated how precise data tracking can hold teams accountable and improve event planning processes. This episode highlighted the intersection of data and human connection in crafting impactful events. As event planners evolve into strategic growth drivers, leveraging comprehensive metrics and fostering genuine engagement remain key. For more actionable insights, catch the full episode and transform how you measure and communicate event success! 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive 📅 Join us LIVE every Friday at 10 AM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!…

Event Marketer's Toolbox

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EMT #1 with Chris Dunn and Caitlin Carey - Event Excellence Starts Here: Welcome to the Toolbox 33:01

17 weeks ago33:01