EMT #24 with Chris Dunn and Dana Esposito - Looking Back to Move Forward: Recapping 23 Powerful EMT Episodes

Event Marketer's Toolbox

In this special recap episode of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito review the learnings from the first 23 episodes of the podcast. With the benefit of having welcomed a variety of industry experts, they've uncovered key themes that have resonated throughout the show. This conversation touches on the biggest takeaways from past episodes, plus a deeper dive into common challenges faced by event professionals today, offering practical advice and solutions.

🔹 Setting Defined Goals for Event Success

One of the recurring themes in past episodes has been the importance of having clear, strategic goals for every event. As Chris Dunn emphasized, having a goal—whether it’s lead generation, brand recognition, or product launch—helps create a clear direction for the event. Dana Esposito added the importance of not just focusing on aesthetics but ensuring the booth design supports the broader goals.

🔹 Content Creation for Evergreen Engagement

Several experts, like Tyson Vasapoli and Brendon Hamlin, have discussed how to create content during events that will continue to serve the brand post-show. Chris explained how using live event content for social media and other marketing efforts after the event can create long-term value, thereby increasing ROI.

🔹 The Role of Sales Enablement and Effective Follow-Ups

The episode with Kayla Drake particularly focused on the crucial post-show follow-up and how sales teams can effectively engage with leads. Chris Dunn shared insights on the importance of knowing when to pass a lead to the sales team, ensuring that the handoff is done smoothly to close more deals.

🔹The Power of Engagement and Storytelling in Exhibits

Dana Esposito brought up a vital point on the need for exhibits to be engaging, not just functional. Liz Lathan and Adam Centamore have shared how storytelling, interactivity, and even gamification are crucial to engaging booth visitors. Designing an exhibit with audience engagement in mind makes a lasting impact and creates a more memorable experience for potential clients.

🔹Strategies to Navigate the Challenges of Tight Budgets

Budgeting has been a recurring theme, with several guests like Jessica Sibila and Marlys Arnold emphasizing how to get creative with limited resources. Chris elaborated on optimizing trade show spending by strategically planning for multiple shows in a year, allowing for a more efficient use of resources.

👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.

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Chapters

1. Chris Dunn and Dana Esposito kick off Episode 24 with a recap of key themes discussed over the last 23 episodes. (00:00:00)

2. Setting Defined Goals for Event Success (00:05:09)

3. Evergreen Content Creation (00:10:39)

4. Sales Enablement and Follow-Up (00:16:09)

5. Storytelling in Exhibits (00:21:39)

6. Navigating Tight Budgets (00:26:54)

7. Post-Pandemic Industry Shifts (00:32:39)

8. Final Thoughts (00:38:39)