EMT #35 With Brandon Lee - Turn Trust Into Revenue: Reputation-Driven Event Strategies Event Marketer's Toolbox podcast

EMT #35 with Brandon Lee - Turn Trust into Revenue: Reputation-Driven Event Strategies

7d ago 1:04:05

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On this episode of Event Marketer’s Toolbox, Chris Dunn and Brendon Hamlin sit down with Brandon Lee, founder of Fist Bump, to explore how trust and reputation drive revenue at events and tradeshows.

Brandon shares insights on creating credible booth experiences, building advocacy, and aligning sales and event teams to convert leads into long-term relationships. Whether you’re a first-time event marketer or a seasoned professional, this episode provides actionable tools and strategies for building trust-based event programs that increase ROI.

Why reputation matters more than awareness in driving long-term revenue.
How to create trust and credibility on the show floor with staff, design, and storytelling.
Post-show strategies to turn relationships into pipeline.
Aligning sales and event teams for maximum impact.
Brandon’s practical tools for pre, during, and post-event reputation-building.

Trust > Leads: Focus on building credibility before chasing prospects.
Booth Matters: Design experiences that reflect your brand and create memorable interactions.
Follow-Up is Key: Post-event content and engagement turn trust into pipeline.
Team Alignment: Sales and events must work together on a reputation-first strategy.
Practical Tools: Pre-show audits, credibility campaigns, and post-show connection ladders are actionable ways to implement Brandon’s strategies immediately.

Brandon Lee shows how reputation-driven strategies can transform events into revenue-generating experiences. By focusing on trust, credibility, and alignment, marketers can create lasting impressions, build advocacy, and increase ROI.

👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.

This Show is sponsored by Blue Hive

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Chapters

1. Welcome & Guest Introduction (00:00:00)

2. Reputation as the New Revenue Engine (00:05:39)

3. On the Show Floor: Reputation in Action (00:15:39)

4. Post-Show Strategy: Turning Trust into Pipeline (00:25:39)

5. actical Advice & Key Takeaways (00:35:39)

36 episodes

Why reputation matters more than awareness in driving long-term revenue.
How to create trust and credibility on the show floor with staff, design, and storytelling.
Post-show strategies to turn relationships into pipeline.
Aligning sales and event teams for maximum impact.
Brandon’s practical tools for pre, during, and post-event reputation-building.

Trust > Leads: Focus on building credibility before chasing prospects.
Booth Matters: Design experiences that reflect your brand and create memorable interactions.
Follow-Up is Key: Post-event content and engagement turn trust into pipeline.
Team Alignment: Sales and events must work together on a reputation-first strategy.
Practical Tools: Pre-show audits, credibility campaigns, and post-show connection ladders are actionable ways to implement Brandon’s strategies immediately.