Event Planning and CX

Experience Action

The magic of attending a truly exceptional event stays with us long after we've returned home. What makes some events so memorable while others fade quickly from memory? In this episode, we tackle a listener question about customer experience best practices for event planners seeking to create standout experiences.
Drawing from her extensive experience as both keynote speaker and attendee, Jeannie walks through practical recommendations that can elevate any event, regardless of size or budget. We start with seemingly small touches that make significant impacts - from double-sided name tags that don't flip around to clear wayfinding that helps attendees navigate unfamiliar venues confidently. These foundational elements create a sense of care and competence that permeates the entire experience.
Beyond logistics, we explore how thoughtful programming, personalized communications, and intentionally curated networking opportunities build meaningful connections between participants. We emphasize the importance of inclusivity through accessibility accommodations, dietary options, and creating sensory-friendly spaces where introverts and others can recharge. Looking toward the future, we imagine how artificial intelligence might transform events through personalized agendas while preserving space for those serendipitous hallway conversations that often become highlights of in-person gatherings.
Have you experienced an event that completely exceeded your expectations? Or perhaps you're planning one yourself? Want to create an unforgettable event experience? Let’s make it happen! Jeannie Walters brings real-world customer experience insights, engaging storytelling, and actionable strategies to help your audience think differently about CX. Whether it’s a keynote, workshop, or panel discussion, we’d love to help make your event stand out. Visit ExperienceInvestigators.com to learn more and to book Jeannie for your next event!

Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

Chapters

1. Welcome to Experience Action (00:00:00)

2. CX Best Practices for Event Planners (00:00:50)

3. Small Touches That Make Big Differences (00:02:43)

4. Enhancing Event Experiences (00:06:37)

5. Thinking Big: The Future of Events (00:12:16)

6. Closing Thoughts and Call to Action (00:18:28)