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What No One Tells You About Facebook Ads in 2025 w/ Daniel Schlenger

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Manage episode 485226510 series 2687319
Content provided by Colin Boyd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Colin Boyd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

If you’ve ever run a Facebook ad that flopped—or avoided ads altogether because they feel like a black hole of wasted money—this episode is for you.

In this conversation, Colin sits down with his in-house marketing manager and paid traffic strategist, Daniel Schlenger, to pull back the curtain on what’s actually working with Facebook and Instagram ads in 2025. With over a thousand campaigns under his belt and millions in ad spend managed, Daniel shares the practical, battle-tested tactics that coaches and course creators need to know right now.

You’ll learn:

  • Why static images and memes are still beating expensive videos

  • How your creative (not your copy) is now the biggest needle-mover in performance

  • The #1 reason your ad might be getting clicks—but no conversions

  • What to expect (and optimize) if you’re running a webinar funnel in today’s landscape

Whether you’re scaling to six figures or just trying to get consistent leads, this episode will help you simplify your ads, lower your cost per lead, and finally make paid traffic work for your business.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode271

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

  continue reading

266 episodes

Artwork
iconShare
 
Manage episode 485226510 series 2687319
Content provided by Colin Boyd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Colin Boyd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

If you’ve ever run a Facebook ad that flopped—or avoided ads altogether because they feel like a black hole of wasted money—this episode is for you.

In this conversation, Colin sits down with his in-house marketing manager and paid traffic strategist, Daniel Schlenger, to pull back the curtain on what’s actually working with Facebook and Instagram ads in 2025. With over a thousand campaigns under his belt and millions in ad spend managed, Daniel shares the practical, battle-tested tactics that coaches and course creators need to know right now.

You’ll learn:

  • Why static images and memes are still beating expensive videos

  • How your creative (not your copy) is now the biggest needle-mover in performance

  • The #1 reason your ad might be getting clicks—but no conversions

  • What to expect (and optimize) if you’re running a webinar funnel in today’s landscape

Whether you’re scaling to six figures or just trying to get consistent leads, this episode will help you simplify your ads, lower your cost per lead, and finally make paid traffic work for your business.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode271

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

  continue reading

266 episodes

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