Steve Greenfield: The Future of Automotive Retail

Fixed Ops Roundtable

Steve Greenfield is the General Partner of Automotive Ventures, a company focused on investments in automotive technology. With decades of experience in the automotive retail space, Steve is also the author of The Future of Automotive Retail, where he explores industry trends and advises dealers on navigating the technological changes reshaping automotive.

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What we discuss in this episode:
Steve Greenfield is a guy who’s not only tuned into the latest trends but is also shaping the very future we’re talking about. With my co-host Sarah Vantine by my side, we’re breaking down everything dealers need to know as we head into the final quarter and beyond. We cover it all, from the surprising surge in hybrid demand to the pileup of EVs on dealer lots, and even take a peek behind the curtain at what the upcoming election could mean for your business. And yes, we’re talking about the cost of keeping your service bays full, the impact of automation, and what’s coming down the line with AI.

Steve drops some eye-opening insights on how dealers can adapt—think strategic tech investments, loyalty through fixed ops, and creative parts sales. He says, “The dealerships that can lean into innovation are the ones that will stay relevant,” and I couldn’t agree more.

And here’s the kicker: Steve’s got a keen eye on the investment side of the business, too. If you’re curious about where to put your money to support early-stage automotive tech (and get ahead of the game), this episode is for you. Whether you’re a dealer, an automotive service manager, or just love staying on top of industry shifts, you won’t want to miss this one.

Join us for this packed episode—grab your notepad and get ready for some real, actionable insights that’ll keep you ahead of the curve. This isn’t just another podcast episode; it’s your roadmap to staying relevant and profitable in a rapidly changing market.

Listen to the episode featuring Steve Greenfield for even more insights!

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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, Steve Greenfield

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