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Why Streaming TV is a Game-Changer for Automotive Marketing With Owen Moon
Manage episode 485039556 series 3433835
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In this episode, my guest is Owen Moon, CEO of Dealer Stream, and we’re digging into how dealerships can finally use streaming the right way—to actually reach and influence today’s real customers, not just chase impressions.
We talk about why traditional advertising isn't keeping up, and how connected TV is fast becoming the place your next service and sales customers are already watching. Owen shares what he's seeing in the data, why ad budgets are still lagging behind audience behavior, and what dealers can do right now to get ahead without overspending.
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What we discuss in this episode:
- What most dealerships get wrong about streaming and how to fix it
- Why millennials are key to fixed ops growth and how to reach them where they are
- The growing problem of ad fraud in digital advertising and how Dealer Stream is tackling it
- How to bring emotion and trust back into your messaging—especially on the service side
We also talk about Owen’s new partnership with Blockboard, why it matters, and how it’s helping ensure that every dollar spent actually reaches a human being.
If you’ve been wondering whether streaming is worth it, how to make it work for your service department, or where to even start—this one’s for you. Owen’s got the experience, the numbers, and the know-how to make it practical.
Take a listen—I think you’ll come away with a better understanding of where advertising is going, and what you can do right now to stay ahead.
Listen to the episode featuring Owen Moon for even more insights!
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Thanks, Owen Moon
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