Daily Dose (Bonus) | Brand Strategy That Doesn't Suck | How-to Guide (Subscriber-only)

Follow the Feeling: Brand Builder

In this episode, we tell you why being safe, boring, or bland as a brand is a common mistake, and how to avoid creating a brand strategy that lacks emotional connection.

We'll discuss the following:

• Brand strategy often hides behind checklists and design elements (logos, colors, fonts) instead of creating emotional connections
• True branding is about building communities of superfans who feel something for your brand, not just recognizing your visual assets
• Many powerful brands like Mr. Beast, Kai Cenat, Steven Bartlett or Liquid Death, Skims, ELF Beauty have forgettable logos and colors but unforgettable emotional resonance
• The LAVEC method for building dynamic, meaningful brands: Lexicon, Audio, Visual, Experience, and Cultural elements
• Traditional brand elements are just "vessels for meaning" – empty containers without the emotional substance inside
• Building a brand without emotional clarity is like "owning a gorgeous car but having nowhere to go"

Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.

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Produced by Kai D. Wright. Follow Kai on LinkedIn.

Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.

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Chapters

1. Daily Dose (Bonus) | Brand Strategy That Doesn't Suck | How-to Guide (Subscriber-only) (00:00:00)

2. Most Brand Strategy Sucks (00:00:26)

3. Emotion Creates Creative Effectiveness (00:01:43)

4. What Makes a Powerful Brand (00:03:57)

5. The LAVEC Method Explained (00:05:23)

6. Brand as a Journey, Not a Vehicle (00:08:20)

7. Key Takeaways and Resources (00:10:33)