The Stories Shaping Running Culture with Like The Wind Magazine’s Simon Freeman

For The Long Run: Exploring the Why Behind Running

Print media is still alive, and it’s shaping running culture, too.

Simon Freeman is a runner and co-founder of Like the Wind magazine, an indie running publication telling stories that inspire, motivate and move runners.

He and his wife Julie also co-founded Freestak, an influencer platform for endurance sports brands which they sold in 2023.

Simon lives in Switzerland, enjoying the mountain life and building the Like the Wind media business.

Listen to hear about:

• How Simon wove his entrepreneurial background into the endurance sports space
• The beginnings of Like the Wind and growing a media business
• Why he chose an ink on paper journal for long-form storytelling
• Breaking stasis and taking risks in business
• The challenges of training for a marathon at 50
• Balancing financial challenges with creative freedom
• Why storytelling is so important to running culture

Stay connected:

• Simon on Instagram: instagram.com/likethewindmag
• For The Long Run Podcast on Instagram: instagram.com/forthelrpod
• Jon Levitt on Instagram: instagram.com/jwlevitt
• Join the For The Long Run email community: for-the-long-run.beehiiv.com

This episode is supported by:

• Tifosi Optics: Fantastic sunglasses for every type of run. Anti-bounce fit, shatterproof, and scratch resistant. Use code FTLR2024 at this link for 15% off your pair.
• Go Brewing: Grab a few six-packs of the award-winning non-alcoholic beer using code FTLR and get 15% off and free shipping on all orders above $40. My favorites are the sours. Find them at gobrewing.com.
• PUMA: Get 20% off any PUMA run or train products from shoes to apparel with code FTLR20 at www.puma.com.