This Athlete’s on a Mission to Simplify Endurance Nutrition: Laura Jorgensen of Fuel Goods

For The Long Run: Exploring the Why Behind Running

Laura Jorgensen took a "short" break from her finance job that turned into a seven-year pro cycling career, earning over 50 podiums and a spot on the U.S. National Team.

Along the way, she and her teammate-turned-cofounder Courteney Lowe built The RunnerBox and The RiderBox into top-ranked subscription boxes.

In 2024, tired of the sports nutrition industry’s tendency to be overwhelming, uninviting, and, well, stale, Laura and Courteney launched Fuel Goods—an e-commerce marketplace making sports nutrition simple, accessible, and fun.

Listen to hear about:

• Why Laura’s college basketball career ended prematurely and how she transitioned to running
• How the challenges of being a female endurance athlete led to her entrepreneurial journey
• The origin story of the Fuel Goods RunnerBox
• Behind the scenes of the FTLR Fuel Goods boxes curated by Jon
• Balancing personal growth with the desire to achieve

Stay connected:

• Fuel Goods on Instagram: instagram.com/fuel_goods
• Fuel Goods on TikTok: tiktok.com/@fuel_goods
• For The Long Run Podcast on Instagram: instagram.com/forthelrpod
• Jon Levitt on Instagram: instagram.com/jwlevitt
• Join the For The Long Run email community: for-the-long-run.beehiiv.com

This episode is supported by:

• PUMA: Get 20% off any PUMA run or train products from shoes to apparel with code FTLR20 at www.puma.com.
• Fuel Goods: Get all of your endurance sports nutrition goodies from one place and support an Asheville-based local business. You may even get a free FTLR hat in your custom box! Use code FTLR10: https://fuelgoods.com/pages/forthelongrun
• Go Brewing: Grab a few six-packs of the award-winning non-alcoholic beer using code FTLR and get 15% off and free shipping on all orders above $40. My favorites are the sours. Find them at gobrewing.com.