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How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience. About Jason Bowman Jason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content Strategy, UX and Business Analyst teams. Jason has a true talent for guiding projects to successful launches as quickly and efficiently as possible. With strong collaboration skills and attention to detail, he is always looking for the right thing in order to create a better experience for users, clients, and teams. His expansive experience includes multinational, multilingual intranets, startups, marquee consumer brands, global agencies, mobile apps, and more. Notable client work includes Patagonia, Groupon, Samsung, Boston Consulting Group, Sitka Gear, Goop, American Medical Association, and more. RESOURCES The Office of Experience: https://www.officeofexperience.com https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
Content provided by Joe Pomeroy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pomeroy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Stop living like roommates and reconnect with your spouse and kids — without endless therapy or quitting your business. If you’re an entrepreneur or just business minded: Do you go on less than 2 dates a month with your spouse? Does your family bring phones to meals? Do you tell your kids, "I can't, I have to work?" Have you worked late even though it meant breaking a promise to your family? Or did you read those questions and think, "yeah but..." or "Why is that an issue?" If any of that fits, you're in the right place. And you're not alone. So let's keep going forward together.
Content provided by Joe Pomeroy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pomeroy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Stop living like roommates and reconnect with your spouse and kids — without endless therapy or quitting your business. If you’re an entrepreneur or just business minded: Do you go on less than 2 dates a month with your spouse? Does your family bring phones to meals? Do you tell your kids, "I can't, I have to work?" Have you worked late even though it meant breaking a promise to your family? Or did you read those questions and think, "yeah but..." or "Why is that an issue?" If any of that fits, you're in the right place. And you're not alone. So let's keep going forward together.
In this thought-provoking episode, dive with us into the exploration of an often uncharted territory: helping your children find their identity in Jesus Christ. Gain practical tips that can be applied immediately. Hear a father's honest confession of his struggles with faith and how they influenced his parenting.…
Connection: The Deep Desire We All Share - Explore the human need for connection and its deeper implications in this episode. Is it at the root of our deepest wants and needs? Listen in as Joe tackles this idea with a tale of his intriguing encounter with AI. He distills the essence of his conversation with it into a powerful insight that may just change your perspective on how we connect and pursue happiness. Warning: This episode has the potential to take you on a transformative journey.…
Lean in as Joe shares wisdom from three of his mentors. Explore Ray Edwards' mantra that ‘victory is already won', unravel Tom Schwab's conviction about the clarity found in difficult conversations, and examine Aaron Walker's advocacy for unplugging from distractions to achieve true presence. Tune in to delve into these nuggets of wisdom and be inspired."…
Tune into this episode to hear Joe's personal journey from escalating a misunderstanding to forging stronger relationships. Listen to his story about a phone call with his wife that took an unexpected turn, and the AAA strategy he devises to transform potential confrontations into meaningful connections.…
Becoming a Better Listener and More Present Family Member Constantly find yourself distracted during family time? In this episode, we delve into practical strategies that promise to reboot your family interactions. Listen as we illustrate the power of eye contact, the magic of a trigger phrase, the effectiveness of scheduling, and handling your phone like a pro - all to ensure that your family feels valued. Master the art of being present and celebrate stronger family bonds.…
Ready to see your life differently? In this episode, we delve deep into the roadblocks that could be stopping you from achieving the life you deserve. You'll be guided through personal narratives and insightful conversations, exploring how sometimes the biggest hindrances are the excuses we make. Listen in as we dissect the reasons why people tend to cling to excuses, offering unusual but effective strategies on how to shatter these blocks, leaving you on a clearer path to success. A must-lis...…
Frustrated at work? Can't find the solution to that annoying issue despite hours of relentless focus? In this episode, we reveal that the solution to your work woes may not lie in doing more, but in doing less. Joe uses real life anecdotes to illustrate how stepping away and spending time with family or in play can lead to unexpected breakthroughs. Discover a fresh perspective towards work and play that might just revolutionize your work life balance.…
Does prayer really solve everything, or is there more to it? Dive into an engaging discussion about faith, vision, and personal growth in this thought-provoking episode. Listen closely as we examine a seemingly ordinary tale of a flood and question the concept of waiting for expected solutions to problems.…
The Breaking Point: When and How to Seek Support. Why wait till we feel like our marriages or family relationships are hanging on by a thread before we admit we're struggling? Delve into personal stories and life-changing experiences that show why early intervention can transform relationships from simply “fine” to truly “exceptional”.…
In this stirring episode, we talk about one's journey towards self-improvement against societal norms and expectations. We delve into the delicate issue of dealing with naysayers and their impact on our personal growth. Discover how to handle criticisms that could potentially hinder your progress and learn how to turn hurtful encounters into fuel for your transformation.Links mentioned in this episode: https://www.youtube.com/watch?v=tOPebKtbt1I&t=7s…
On this episode, we're tackling one of the most challenging parts of parenting - the dreaded bedtime routine. Sharing tips that go well beyond 'counting sheep', Joe discusses why consistency is key in a night-time routine and how changing simple things like room temperature can determine how quickly your child falls asleep. Plus, hear more about the effects of screen time on sleep and learn the unexpected psychological benefits of a clutter-free bedroom. Turn chaos into calm and transform you...…
In this episode, we delve into transforming everyday communication for couples into a spice that revs up your marriage. We'll also lighten the mood with an amusing story about how budgeting can lead to unexpected sparks in the bedroom! Are you ready to add that extra zest to your marriage?
Building Family Masterpieces - Lego Style: An unmissable episode for all parents looking to strengthen their family ties, as Joe shares wisdom inspired by an unusual source: Lego Masters. You will learn communication mistakes parents commonly make and how to fix them, and reveal insightful techniques for overcoming destructive narratives in your child's life. In this episode, we explore how the painstaking art of Lego construction relates to building intentional and meaningful bonds within yo...…
From Despair to Hope: An Unfiltered Look at Emotional Exhaustion- This episode strips away pretension to expose real despair, exhaustion, and frustration that everyone experiences but rarely shares. Join as we explore the critical importance of showing up every day - for our families, our businesses and, most importantly, for ourselves!…
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