Geoff Roberts: An Inside-Look at a Growing Bootstrapped SaaS Company

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For those who know, I’m in the process of building up my second bootstrapped SaaS (first one was recently acquired). Although I’m still relatively early in the process, I’ve been thinking about future tools and apps to run the business. This is where I stumbled on Outseta.

Outseta is an all-in-one software that combines all of the fundamental and necessary tools to run a SaaS company - payment processing, CRM, email marketing and customer support.

I thought the product looked great and sounded extremely valuable to new SaaS companies, so I reached out to Geoff Roberts, one of the founders.

This was a really fun, open and transparent conversation. Anyone running a SaaS startup will find this extremely valuable. We covered several topics, including:

- The struggles and grind in the first years of growing Outseta
- How Outseta got it’s first 100 clients
- The difficulties of marketing a product that can serve a broad audience
- The fundamental tools that every SaaS company requires to operate
- How Outseta operates with zero sales reps or support reps
- Why Outseta is okay sacrificing growth to run a lean and profitable business

Learn more about Outseta here: https://www.outseta.com/

Follow Geoff on Twitter: https://twitter.com/GeoffTRoberts