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Beyond Sales Training: How Lucrum Partners is Redefining B2B Enablement
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In this episode of Founders Future, host Jae Encarnacion sits down with Brian Shea, founder of Lucrum Partners, to explore his journey in revolutionizing B2B sales enablement. Brian shares how his deep expertise in sales strategy and organizational transformation led him to launch Lucrum Partners, focusing on helping CEOs navigate today’s chaotic marketplace by aligning go-to-market strategies, talent development, and buyer decision science.
Brian dives into why traditional sales training often falls short and how Lucrum Partners takes a systemic approach—starting with foundational strategy before execution. He also discusses scaling through thought leadership, community engagement, and leveraging research to drive impactful transformations for clients. Tune in for insights on evolving sales enablement and why curiosity is key to staying ahead in a rapidly changing industry.
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