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From Pulpit to Profits: Gordon Duncan’s Unconventional Marketing Journey
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In this episode of Founders Future, host Ammar Elm sits down with Gordon Duncan, founder of Capitalized Marketing and Consulting, to explore his unique "done-with-you" approach to marketing. Gordon shares his journey from English teacher to pastor to marketing entrepreneur, revealing how his educational background shaped his agency's philosophy of empowering clients through coaching while providing full-service support. He discusses the challenges of balancing local roots with national expansion, and why his North American-based calling service and daily 7 AM client videos create unmatched results for real estate agents and small businesses.
Gordon dives into his counterintuitive approach of prioritizing organic growth over paid ads, explaining how his team produces 450 pieces of content weekly to prove marketing concepts work. He shares hard-won lessons about economic resilience, including his pivot to 90-day trial programs during market downturns, and offers sage advice for new entrepreneurs: "No amount of social media matters if you're not actually touching real people." Tune in for insights on building personal brands that convert, and why Gordon believes health and positivity are non-negotiable for business success.
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