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From Sysadmin to SaaS Pioneer: Adam Walter’s Humanize IT Revolution
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In this episode of Founders Future, host Ammar Elm sits down with Adam Walter, President of Humanize IT, to explore how his unique SaaS platform is transforming MSPs (Managed Service Providers) from tech support into strategic business advisors. Adam shares his journey from corporate sysadmin to fractional CIO, revealing how identifying gaps in client communication led him to develop software that automatically compiles project data into actionable insights. He discusses the shift from expensive conference marketing to organic growth through podcasts and newsletters, and why Humanize IT's "done-with-you" coaching model helps MSPs demonstrate value beyond just fixing tech issues.
Adam dives into his vision for the next 12 months, including groundbreaking features like automated client email digests and partnerships with enterprise MSP networks. He offers hard-won advice for entrepreneurs about staying focused amidst market noise ("run the Coldplay") and the importance of deep market research before building solutions. Tune in for insights on balancing product development with customer education, and why Adam believes the future of MSP success lies in human relationships rather than technical prowess alone.
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