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From Family Recipes to AI Marketing: Del Barajas’ Journey with B5 Marketing
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In this episode of Founders Future, host Jae Encarnacion sits down with Del Barajas, founder and CEO of B5 Marketing, to explore his entrepreneurial journey from revitalizing his family's restaurant to building a thriving digital marketing agency. Del shares how his mother's struggles as a small business owner inspired him to launch B5 Marketing in 2006, which now helps businesses of all sizes with AI-driven strategies, web development, and data-powered growth. He emphasizes the importance of transparency in client relationships and adapting to industry shifts, revealing how their flagship "B5 AI Drive" product transforms websites into first-party data aggregators for smarter marketing.
Del dives into his philosophy of "just starting" despite imperfections, detailing how B5 Marketing's services evolved organically from client needs—from one-off media projects to retainers. He discusses balancing solopreneurship with scaling, the power of attention-based marketing in today's landscape, and tools like ChatGPT-4 and Opus Clip that streamline operations. Tune in for insights on building trust through delivery and why adaptability is the key to longevity in digital marketing.
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