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Beyond the NFL: Building a Movement with Jacob Brown of Fail Forward
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In this episode of Founders Future, with host Ammar Elm, we sit down with Jacob Brown, founder of failforward. Jacob shares his powerful journey from a family legacy in the NFL to becoming a transformational speaker and coach. He opens up about the significant personal challenges he overcame, including a battle with alcoholism, and how these experiences fueled his mission to teach others that failure is not an endpoint but essential feedback for growth. Jacob introduces his compelling "Avocado Leadership" framework, explaining how great leaders need a tough exterior, a soft, empathetic middle, and an unwavering core of values.
Jacob delves into the core of his current business model, detailing how keynote speaking serves as his primary engine for attracting coaching clients and book sales. He provides invaluable, actionable advice for aspiring speakers, emphasizing the critical need for a professional website, a dynamic speaker reel, and an electronic press kit (EPK) to land serious engagements. For coaches and leaders, he stresses that effective communication is the ultimate leverage point for increasing one's value and income, and he outlines the structure of his one-on-one coaching programs designed to achieve exactly that.
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