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Beyond the Pitch: Using Podcasts to Build Real B2B Relationships
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In this episode of Founders Future, with host Ammar Elm, we meet Carlos Ponce, Managing Partner and Podcast Producer at PeopleBound Marketing, an agency that helps B2B founders turn authentic conversations into powerful lead-generation tools through live video podcasts. Carlos shares his accidental journey into podcasting—from hosting internal company talks to building a full-fledged business that connects founders with ideal clients through meaningful dialogue. He reveals how his "lifestyle business" philosophy prioritizes organic growth, human connection, and working with mission-driven companies—all while avoiding the pitfalls of over-reliance on "whale clients."
Carlos dives into his unique approach to podcasting as a relationship-building tool, the challenges of standing out in a noisy digital landscape, and why he believes AI can’t replace the magic of live human conversation. From his early days interviewing tech legends like the voice of Siri to his vision for a small, impactful firm, this episode is packed with insights on leveraging podcasts for business growth—without sacrificing authenticity or joy.
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