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Building an Inc. 5000 Company on Empathy and Innovation with Nathan Strum
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In this episode of Founders Future, with host Ammar Elm, we sit down with Nathan Strum, the founder and CEO of Abby Connect. Nathan takes us back to the company's origins in 2005, detailing its evolution from a traditional executive suite and human-based virtual receptionist service into an Inc. 5000 company now pioneering AI-powered business communications. He shares the core of their people-centric, tech-empowered approach and the strategic decision to develop an AI receptionist to complement their existing services, all while maintaining the exceptional customer service and company culture that has been their foundation for nearly two decades.
Nathan delves into the specifics of their ideal client profile, which includes law firms, medical offices, financial advisors, and a broad range of small businesses that rely on never missing a customer call. The conversation explores their customer acquisition strategies, the recent pivot from heavy reliance on paid advertising to exploring new channels like Generative Engine Optimization (GEO), and the empowering company initiative to upskill their team of human receptionists for new tech-focused roles in the era of AI.
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